London, UK – May 20, 2022 – Keywords are a crucial part of link building, and making sure you have the most relevant keyphrases is even more important. Although short-tail keywords tend to have high search volumes, these types of keywords can be very competitive and it may take some time for you to rank higher on engine results pages. of research.
For this reason, using short-tail keywords can be considered less effective and less profitable than using long-tail keywords. Long-tail keywords tend to be more specific and therefore tend to get less search traffic – but don’t be discouraged – long-tail keywords actually drive more website traffic and have a higher conversion rate. This is because users are actively searching for these questions or keywords.
Although long-tail keywords are used less frequently, the searcher who finds the desired product is more likely to buy your products or services, or at least contact you to learn more.
While short-tail keywords can be interesting (in the short term) because generalized searches have higher search volumes, using long-tail keywords is more rewarding. The reason marketers should use longer terms with lower search volume is because of the less competitive nature. It’s much easier to rank for long-tail keywords than typical or common keywords, and it helps boost organic traffic completely.
The value of long-tail keywords, James Speyer, SEO Manager at The Brains, says:
“It’s human nature to want to achieve the best. We’re also impatient creatures, which means we want everything now. For SEO, that can often mean clinging to ideas about ranking big volumes and high-competition keywords that could turn your business into a gold mine.But in Google’s algorithms, going after the big fish too soon probably means you’re hitting less than 0. Instead, you often end up wasting your investment for zero returns. The keyword ranking game can be considered martial arts training. You have to get your belts one by one, you don’t go straight for the black. In terms real, this means you need to look to prove yourself in easy-to-win keywords first, and once you’ve done that, you can climb the rankings to rank for more and more difficult terms, until you are ready for this “golden”. goose phrase. Long tail keywords help you get there. These low-volume, low-competition keywords give you the opportunity to train your craft, build relevance for your business, and start working toward bigger and bigger opportunities. – James Speyer, SEO Manager, The Brains
The Brains is a leading SEO agency in London, delivering unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others.
For more information please contact:
Jonathan Lemer, Director, The BrainsEmail: [email protected]: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk
Media ContactCompany Name: The BrainsContact: Jonathan Lemer, DirectorEmail: Send EmailPhone: 0333 050 7328Country: UKWebsite: https://thebrainsmarketing.co.uk
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.