London, UK – May 20, 2022 – Keywords are a crucial element of link building, and ensuring you have the most relevant keyword phrases is even more important. While short-tail keywords tend to have high search volumes, these types of keywords can be very competitive and it can take a while before you rank higher on search engine results pages.
For this reason, using short-tail keywords can be seen as less efficient and less cost-effective than using long-tail keywords. Long tail keywords tend to be more specific and therefore tend to get less search traffic – but that doesn’t stop you – long tail keywords actually drive more site traffic and have a higher conversion rate. high. This is because users are actively searching for these questions or keywords.
While long-tail keywords are used less frequently, the searcher who finds the desired product is more likely to buy your products or services, or at least get in touch to learn more.
While short-tail keywords can be interesting (in the short term) because generalized searches have higher search volumes, using long-tail keywords is more rewarding. The reason marketers should use longer terms with lower search volume is because of the lower competitive nature. Long-tail keywords are much easier to rank for than typical or common keywords, and this helps increase organic traffic.
The value of long-tail keywords, James Speyer, Head of SEO at The Brains, says:
“It is human nature to want to achieve the best. We are also impatient creatures, which means we want everything now. For SEO, this can often mean latching on to ideas about ranking for high-volume, high-competition keywords that can turn your business into a gold mine. But in Google’s algorithms, going after big fish too soon probably means you hit less than 0. Instead, you often end up wasting your investment for zero returns. The keyword ranking game can be considered as martial arts training. You need to get your belts one by one, you don’t go straight for black. In real terms, this means you should aim to prove yourself on easy-to-win keywords first, and once you’ve done that, you can climb the leaderboards to rank more and more difficult terms, until you’re ready for that ‘golden phrase. of goose. Long-tail keywords help you get there. These low-volume, low-competition keywords give you the opportunity to train your craft, increase the relevance of your business, and start working towards ever-increasing opportunities.” – James Speyer, Head of SEO, The Brains
The Brains is a leading SEO agency in London, offering unbeatable ROI and long-term business success. Brains offers PPC, SEO, content marketing and lead generation services, among others.
For more information please contact:
Jonathan Lemer, Director, The BrainsEmail: [email protected]: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk
Media ContactCompany Name: The BrainsContact Person: Jonathan Lemer, DirectorEmail: Send EmailPhone: 0333 050 7328Country: United KingdomWebsite: https://thebrainsmarketing.co.uk
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