Glasgow, Scotland, Apr. 29, 2022 (GLOBE NEWSWIRE) — Craig Campbell, Glasgow SEO expert, shares how to rank images in search engines and take the throne to become the Image SEO King.
Ranking an image on search platforms
First, to go after a term like “Image SEO King” that gets little to no search volume, it’s necessary to fill in the title, alt text, change the file name, and fill in any exif data. Do a Google search and use a Chrome extension like SEO meta in one click to see what the competition is doing with their images. It’s surprising to see how many people don’t optimize these images very well.
Does Image Size Matter to Image SEO?
Make sure the images are optimized in every way, some people will say that larger images will be picked up by Google Discover, so it depends on what the goal is. If it is a 3000 kb image, and all other images are 70 kb and compressed, then the target image will be left behind. Look again at the image sizes of what’s currently in the ranking, rather than randomly placed statements and numbers
Many case studies have been done by industry leaders and the data suggests that WebP file sizes are 24-34% smaller than JPEGs and more commonly used. There was a WebP comparison study that can be seen here that indicates this.
Which websites can be used for Image SEO?
Twitter is an excellent resource to post an image to, to harness the power of the platform, but there are many others, ideally one that allows editing the title and alt text and optimizing all available data points .
Some other sites to consider leveraging the sheer power of the platforms are:
And there are many more but these are some of the most powerful platforms other than the usual social media platforms recommended for becoming an Image SEO King.
Pinterest is one of the most widely used platforms for Image SEO, it is certainly the platform that many have used for image ranking contests but gets indexed so quickly. When time is of the essence and only 24 hours to play the game, this can be a deterrent.
Craig Campbell is one of the best SEO experts, podcasters and bloggers. He is an industry veteran for 18 years and has worked with some of the best names and brands in the industry. Craig Campbell also continues to train and help SEO experts through his blog, courses, YouTube channel and seminars, which have become a source of very actionable and helpful tips.
[email protected] or call 07397 850 511.