Between launching your store platform and making sales happen in a consistent way, there is a process that requires effort and perseverance.
One of the most effective long-term strategies is search engine optimization, known as SEO (search engine optimization), as part of this process.
After all, SEO is the process of gaining traffic to your store in an organic way, as it improves the SERP (search results page) ranking of Google and other search engines.
According to The Search Engine Journal, 93% of online activities start with search, which clearly shows the importance of SEO for eCommerce.
Attract Traffic with SEO and Generate Sales
That, as well as many businesses, are already using optimized SEO strategies to attract traffic to online stores. But this is not just any traffic. It’s not just an account that focuses on volume, it’s the right kind of traffic. That is, people who are interested in discovering and potentially buying your products increase their success rates.
Conversion rates for online shopping worldwide in the last quarter of 2016 ranged from 4.14 to conventional media, smartphones and 1.55 to 3.56 tablets, averaging 3.08. It means that 3 out of 100 visitors to online stores have become customers.
From this account it can be confirmed that implementing the right SEO strategy that attracts traffic to your store will increase the number of visitors to your website. The more well-targeted potential consumers who visit your website are, the more customers and sales they will generate.
SEO is a Process that Requires Patience
SEO will not give you immediate results. It takes time to gain a reputation with search engines to rise in the SERP rankings (75% of users have never gone beyond the first page). This is true in all cases, including eCommerce.
So traffic growth means more sales, and their profits can cover your SEO investment. That, of course, is very positive. The brightest part is that it can be a few months before this happens.
More than patience in itself, it’s a straightforward projection with expectations based on it.
It is true that the number of customers will increase and those who have already bought once can become repeat customers. To do this, you need to provide SEO space so that the expected results don’t interrupt your strategy after a month, arguing that it doesn’t work.
On the other hand, without SEO, you will not get a significant improvement in the organic traffic that reaches your website.
Now, if you need immediate results in addition to long-term positive results, combining an SEO strategy with a PPC (pay per click) strategy is a viable solution.
5 SEO Recommendations for e-commerce:
There are many ways to optimize your SEO strategy, which can have different levels of difficulty. But in general, there are 5 recommendations you can set at the beginning.
Social Media Integration
Your e-commerce site needs social media to complete. You should include buttons that allow people to share, comment, and interact with your products. It will lead you to grow and strengthen the community around your business.
When people use these buttons, when they do, search engines will recognize that your brand and your store are valuable to users.
In addition, increasing your business’s presence on social media helps create a conversation between customers as they spread the word about your products.
You would be able to tell users what they think of the product they bought. This option must be enabled for each product.
According to internet retailers, having feedback and feedback from users of your products can increase conversion rates. Similarly, it is estimated that 77% of consumers read opinions and recommendations before making a purchase.
But in addition to helping increase your conversion rates, they are a good way to support your SEO strategy, as these reviews increase the content of your website.
Trial and Error to Optimize
It is important to constantly optimize SEO efforts to achieve better long-term results.
For example, use digital analysis tools to identify the keywords that get the best conversions.
Like this, investing in PPC campaigns that we’ve told you about before is a great addition to your SEO strategy. In this case, the keyword helps you to identify it as in the previous example. These words should become part of your SEO strategy.
The same goes for other elements like meta elements and meta descriptions and the content of some pages.
Remember that in order for this trial and error strategy to work, you need to make one change at a time.
Create a Blog and Feed it
Although it may not seem like it at first, having a blog is very beneficial for your online store.
Keywords are important elements in every SEO strategy. When implementing the strategy, a study should be conducted and the keywords to be used will be determined.
Each page of your website should respond to a single keyword, which will place you in certain positions in the SERP rankings.
In this regard, your product pages and your e-commerce website will be the keys that you can’t. It doesn’t mean they are lost and you will never be able to get into the search engine rankings with those words. The best way to use them is on a blog.
Blogging, of course, shouldn’t be something you do to confuse. It should be of high quality and easy to read content. If you are constantly feeding it would be helpful to function.
It would help if you find a way to get high quality inbound links. You need to emphasize quality, because if many low-quality sites have links that lead to your e-commerce site, they are likely to be penalized by search algorithms, which fall into the SERP rankings. Beyond punishment, that traffic won’t help you at all.
What you should do here is get links from sites that have dominance in your industry. These are the quality links you need. Once you have identified these sites, you can offer them something valuable in exchange for links.
Your offer of a shared blog can be interesting, high quality and useful for the shared audience. Written text, a study, can be an attractive infographic, for example. You can also provide a sample of your product for use and review on that site.
Whether you’re in the process of setting up your e-commerce site, whether it’s been a while or whether you’ve been successful in the past, having a strong SEO strategy is essential.
SEO will increase traffic, increase the credibility of your business and position you as an industry leader. But the most important thing is to increase sales.
Remember that SEO work is something that is done actively and continuously. You cannot cancel when the site is up and running. Google and other major search engines are constantly updating their algorithms and you need to keep them that way. If you are not an SEO expert, it is recommended to hire an expert or agency. For your San Diego business, you can hire an San Diego SEO company to get the best SEO service and a stable SERP ranking.
It’s a job that requires effort, dedication and time, but it’s well worth the investment.