Many local businesses try to handle SEO on their own based on tips they find online. But doing so may lead to inconsistent and unsustainable results.
Investing in an Indianapolis SEO company can save you time and effort while bringing in quality clients. Demandwell is an SEO company that helps Indianapolis businesses generate recurring revenue through effective marketing.
1. Keyword research
Keyword research is the first step in any SEO campaign. It involves knowing what words or phrases people are searching for online, and how difficult it would be to rank for those keywords.
It is important to know which keywords are informational (users looking for answers to a question), navigational (users looking for a specific site or page), commercial (users researching brands) and transactional (users ready to buy). Once you have found your list of keywords, you can determine which ones to focus on.
Once the keywords are determined, they can be tested by performing a Google search. This will help determine whether the keyword is relevant and competitive, as well as reveal what other sites are ranking for.
2. Optimization of the page
Search engine optimization (SEO) covers a wide range of processes, and on-page optimization is one of the most important. It involves optimizing your website content and HTML code to improve visibility in search engines.
On-page SEO includes several elements, including title tags, meta descriptions, URL structure, header tags, internal links, and body content. It also includes making sure your website is mobile responsive and loads quickly.
The key to on-page optimization is creating high-quality on-page content that responds to the searcher’s intent. This means that your content should include keywords naturally and provide valuable information to your readers. Likewise, it should be structured in a way that makes reading easier for search engines. This includes using a clear and concise title tag and including keywords in your page headings and body.
3. Link Building
Link building is one of the most important aspects of SEO. Google considers the number and quality of links to a website or page as a major ranking factor. Backlinks are basically votes of confidence that suggest that the content you host on your website is useful and relevant.
The goal of link building is to get lots of high quality inbound links to your website and pages. This is usually done through a combination of content marketing and outreach to websites and blogs related to your industry.
In the past, many of these off-page SEO strategies focused on controversy and ego-baiting, but Google is starting to discount these techniques as spam. The best approach to link building is to create content that showcases your company’s expertise and prompts other websites and blogs to share it.
4. Content creation
Whether it’s videos, infographics or podcasts, content creation is an essential step for marketers. It takes strong writing skills and a keen eye for detail to create high-performing, engaging content that turns readers into customers.
A good content creation process starts with researching what your competitors are doing and how. It’s often a quick and easy way to get ideas for your content. You can also find out what types of results are being returned for your search terms, which will help you make informed decisions as you curate your content.
Once you’ve created a piece of content, it’s important to track its performance. This will help you learn from your successes and failures as you craft future content. You should also have a media kit ready in case potential collaborators or sponsors approach you.
SEO is a complex strategy that requires planning and execution. An unexpected SEO campaign can do more harm than good, so it’s important to hire experts. An experienced Indianapolis SEO company can provide valuable information and advice that will help your business rank higher on search engine results pages and attract more customers.
Local Blitz is an Indianapolis SEO company that offers a battle-tested 5-step process to deliver consistent and lasting results. The discovery phase begins by delving into the client’s goals and combining them with expert insights to develop an SEO strategy. Training that goes beyond spitting out numbers and steps makes it better. Accelerates success by helping the client establish and execute an actionable plan to achieve desired results.