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Many business managers and owners underestimate the effectiveness of SEO as a marketing strategy. A local company that knows the local business landscape and ever-changing SEO trends can help businesses implement and maintain an effective long-term SEO strategy.
Indianapolis SEO company Demandwell serves companies all over Indiana, helping them get recurring income from qualified web traffic. Their battle-tested 5-step SEO process is proven to accelerate results.
1. On-page optimization
As its name suggests, on-page SEO focuses on optimizing individual pages in your website. It includes everything from optimizing meta titles to adjusting the internal link structure of each page. It also includes using keywords throughout your content to ensure search engines understand your topic and match it with relevant searches.
Each search engine has different needs, so it is important to optimize each page on your site for its specific query. This way it will have the best chance of showing up as a relevant result. To do that, your team should focus on creating quality content that answers questions and solves problems for people searching for this topic. This is the basis for a successful content marketing strategy.
2. Keyword research
Keyword research is the first step in building a successful SEO strategy. It helps you identify which queries are used by your audience and shows the intent behind those searches.
The keywords you choose should be relevant to the products or services your business offers and match the needs of your audience. For example, if you sell wedding cakes, keywords like “wedding cake ideas” and “buy wedding cakes” would be more appropriate than simply “cake”.
Keyword research is all about generating, filtering and prioritizing keyword ideas. It helps you identify terms that are a good fit for your website and business and sort them by their search volume, topic and ranking difficulty. Then you can create content that will help you rank for those queries.
3. Content creation
Your content must be unique and interesting, but it must also be relevant to the keywords you are targeting. A great way to do this is by using your buyer personas to drive your content creation strategy.
For example, if you sell tractors, creating blogs that answer questions about the benefits of tractors or how to choose the right tractor for your needs will help attract the right people. You should use headings to make your blog skimmable and boost its SEO value, as well as include links to help your audience navigate further into the topic.
It is important to keep in mind that content marketing is a process that requires consistent and continuous work. That’s why a content team is critical to your success.
4. Link Building
As the name suggests, link building is the process of creating links to your website from other websites. This can be done through directories, social media, guest blogging and more. The more quality backlinks you have, the higher your site will rank on search engine results pages (SERPs).
While getting external links is an important part of off-page SEO, so are internal links. In fact, smart inter-linking is one of the most powerful SEO strategies you can implement.
The best way to build links is to create great content that people want to share. Focus on writing high-quality blog posts that answer common questions your audience has and provide valuable resources for your readers. In the long run, this will help you build a strong and sustainable SEO strategy.
5. Analytics
With the explosion of eCommerce, there are many businesses that do not fully understand how to use SEO as a marketing strategy. Even B2B SaaS companies can be misguided in their attempts to employ SEO tactics. The Indianapolis SEO team at Demandwell is passionate about serving the business community by helping them gain recurring revenue through high-quality web traffic.
A professional Indianapolis SEO company can help a business avoid overreacting to changing trends and create a more sustainable long-term marketing strategy. They can also provide valuable insight into the local business climate and digital landscape. A great Indianapolis SEO service company will also provide expert coaching that goes beyond simply spitting out a list of tasks for the client to perform. This is where the value really lies.