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InnoVision Marketing Group Selected as Agency of Record for Nonprofit Solutions for Change
InnoVision Marketing Group is a nationally recognized agency that provides everything under the marketing umbrella, completely in-house. Their client list includes airports, automotive, fast casual dining, food and beverage, healthcare, soft drinks, casinos, economic development and non-profit organizations.
Palomar Health hired InnoVision to solve family homelessness by transforming the most vulnerable into empowered, equipped and inspired Winners. Learn more here.
Brand Strategy
Solutions for Change addresses family homelessness by addressing the root cause through a unique set of program differentiators and an empowering and individualized approach to transform families into strong, independent and confident Winners. Solutions for Change eschews government funding and instead uses private donations to provide holistic services for homeless families.
Founded in 2012, InnoVision Marketing Group is a nationally recognized agency that offers the full scope of marketing services completely in-house with branding, creative, media, web development and SEO, video production, social media and management, talent and casting and PR. . Last year, InnoVision Marketing Group launched its Spanish division, Grupo Espanol, to further serve its clients and partners.
Digital Marketing
The national agency offers a full range of marketing services, including branding, creative design, media buying and digital advertising. In addition, they provide web development and SEO, video production, social media and management, public relations and talent and casting.
Solutions for Change addresses the root causes of family homelessness by empowering and equipping families to overcome their addictions to the systems, substances and issues that keep them trapped. The non-profit is looking for a strategic partner who understands the importance of integrity to core values.
Social Media
Founded in 2012, San Diego-based InnoVision Marketing Group offers the full scope of traditional and digital marketing services including branding, creative, media, web development, social media and management, video production and national public relations. Everything is done entirely in-house, allowing them to deliver fast, affordable and effective results.
Solutions for Change solves the root causes of family homelessness with an on-the-ground approach that transforms the most dependent and vulnerable into empowered, equipped and inspired Winners. They use private funding and a model of personal responsibility to maintain their mission, values and integrity.
Media Buying
Media buyers buy advertising space and time on various platforms such as television, radio, digital and print. Their job is to balance a brand’s marketing goals with the available budget to reach their target audience effectively.
Media buyers use research tools to identify advertising opportunities and negotiate rates with media outlets. They also monitor campaign performance and make adjustments to improve results. Ideally, they have a backup plan in case an advertised opportunity becomes unavailable or out of their price range. They should also be familiar with the latest advertising technologies and industry trends.
Creative Design
Creative design involves the use of imagination, skill and knowledge of design principles to create a product that meets the needs of its users. It includes the process of creating a design with an initial concept, and then developing a prototype that can be tested by the target audience to evaluate its effectiveness.
Solutions for Change solves the root causes of family homelessness and transforms them from dependents into empowered, equipped Overcomers. The nonprofit organization uses a holistic approach that includes addressing housing, addiction and mental health.
The national agency offers the full scope of marketing services entirely in-house. This includes branding, advertising, creative, film production and digital media. In addition, the agency recently launched Grupo Espanol, which provides services to Spanish-oriented clients and brands.
Video production
Video production is the process of creating a video. This includes everything from planning and writing the video to filming it. It also includes editing the video and adding music or other effects.
A marketing video can be used to promote a product or service, educate customers, or build brand awareness. They can be short and to the point like a commercial, or longer and more detailed like an explainer video.
When producing a marketing video, it’s important to understand your audience and the goals you want to accomplish. This will help you make the most effective video for your business.
Public relations
InnoVision Marketing Group is a nationally recognized agency that offers the full scope of marketing services entirely in-house. The agency consists of divisions offering branding, advertising, film production, digital media and traditional media. Last year, InnoVision launched its Hispanic division, Grupo Espanol.
Solutions for Change solves the root causes of family homelessness through an on-the-ground approach that transforms the most vulnerable, dependent and disenfranchised into the most empowered, equipped and inspired Winners they can be. They will partner with InnoVision on marketing, franchise development and national public relations and outreach.