There are many marketers who believe that search engine optimization (SEO) is dead. It’s too hard, changes too much, and some just can’t move up the Google rankings. Moreover, many people no longer see SEO as a profitable marketing channel. According to Ben Hirons of SmartCompany, SEO is dead because it’s too complicated and marketing is lazy. But, how does SEO really die?
The biggest lie about SEO is that it is no longer necessary. In fact, it is only a matter of time before it changes to meet human needs. In fact, SEO continues to evolve as businesses grow and change. Meanwhile, the methods used to optimize websites for human search are more effective than ever. And the techniques used to optimize sites for humans are still effective today.
Is SEO Dead? – Lies About the Future of Search Engine Optimization and What It’s Really Worth – A Brief Overview of the Future of SEO! Initially, there was a widespread belief that SEO was dead and no longer relevant. While this may be true, it is still an outdated belief, and there are many who think so. If you’re looking for information on SEO and how to optimize your website for human users, you should consider listening to Geoff’s podcast. You’ll learn about what he’s talking about, and hopefully, find a way to correct your own misconceptions about SEO.
Is SEO Dead? Not! Is SEO Dead? – Lies About SEO and What It’s Not! The Truth About Search Engine Optimization! The Most Common Lies About SEO and Marketing Lies! – The Truth About SEO and Its Future! But Are There Any Lies About This? – Not in Our Industry! Don’t Let Lies About SEO Kill It!
It’s Not Dead – It’s Just a Changing Industry! Is SEO Dead? & More Lies About Search Engine Optimization! Fortunately, there is a Truth of Lies About SEO! You can’t do without it! But Don’t Believe Lies About SEO! It’s Still An Animal That’s Always Evolving, Always Evolving
It’s Dead – No, SEO isn’t dead yet! Actually, SEO is not dead. But this is a Changing Industry! Lies About SEO are the Deadliest! And Ignore Them! The Truth About SEO is not a Lie! This is an Ever-Evolving Organism!
Fortunately, there are more lies than truth when it comes to SEO. While many industries are experiencing a downturn due to COVID-19, many SEO jobs are still improving. Is SEO Dead? Not! – Yes and no! Facts About This Growing Industry in 2018 & Beyond! Is SEO Dead? – But It’s Not Dead
The Truth About SEO is not Dead! It’s Just Infinite! This is not a zombie, and this is not a zombie. The truth about SEO is that it is alive. Just like the universe, SEO is constantly evolving, and we are just one of the many changes it is undergoing. So, why die?
Is SEO Dead? How Does SEO Work? This is not possible! These Are Insects That Grow, But Not Zombies! And It’s Still Here To Stay! You’ve Heard All the Lies! This is Squid! If It Was An Extinct Animal, What Would It Be?
This is a myth that has been around for a while, but the truth is that SEO lives and kicks and doesn’t die. It only gets more complicated. And it doesn’t even really matter! This is only part of the online marketing equation, and it is important to understand which aspects are important to your business.
Adaptation is the key to success with any marketing channel. What worked well years ago will most likely not work well, or at all, for a variety of ways such as email, social media, SEM, branding, and, of course, SEO.
There are many misconceptions about search engine optimization, and perhaps the biggest of them all is that SEO is dying. Don’t be fooled: SEO is not dead, but evolved into more than a few years ago. If you’ve been debating whether or not to invest in SEO for your business, read on to find out why SEO isn’t dead—but is actually thriving—in 2021.
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SEO Is Dead, Said the Naysayers
While it hurts me to say it, there are many marketers out there who truly believe that SEO is dead. Whether it’s because it’s too difficult, changing too much or they can’t move up the Google rankings, they no longer believe SEO is a profitable marketing channel. Ben Hirons of SmartCompany thinks SEO is dead because he thinks it’s confusing, there are no standards, it’s lazy marketing, and it doesn’t work.
Those reading this are not the only ones who have heard of this myth. A Search Engine Journal poll on Twitter — throughout 2017 — showed that one SEO myth most marketers hear is that SEO is dead (41 percent). Four years later, the topic is still being debated, which tells you all you need to know about whether the claims were true then. Recently, SEO Book shared infographics with various marketers who claim SEO is dead for one reason or another and why they are wrong. Medium Well claims local SEO is dead, supports integrated regional positioning (which sounds a lot like SEO, if you ask me). Finally, if you Google “SEO is dead,” more than 31 million results show up.
Obviously, there is no shortage of professionals and hackers who claim SEO is dead. Luckily, we have the data and experience to prove that SEO is not dead but growing.
4 Reasons SEO Isn’t Dead
Step Up Your SEO GameWhy SEO Is a Team Sport
Why SEO Is Not Dead
Let’s get to reality. SEO is not dead, and isn’t going away anytime soon — if ever. SEO will continue to evolve and SEO, along with the companies they rely on, will also have to adapt. This is the reason.
SEO Is Changing
Many people are afraid of change, myself included. After all, if it ain’t broke, why fix it? Well, the old way of SEO is broken. Maybe 2005 at the latest, websites can get away with black hat SEO tactics. This scammy and Googlebot focused task never thinks about the user and is just trying to play games with the system. Such black hat tactics include keyword stuffing (pushing as many keywords on the page as possible), cloaking (showing Googlebot one version of content and different users), buying links (paying sites to link back to you) and much more. , more.
In the early 2000s, all of these tactics worked. Fortunately, Google adapted, tightening their standards. Not only will this no longer help you drive more organic traffic, but it can also carry Google penalties, which will greatly reduce your traffic until things get fixed.
Today, instead of toying with the system with black-hat techniques, white-hat tactics like providing the best user experience, answering your users’ questions, building fast websites, and providing good site architecture are all not just top SEO trends in the world. . 2021, but the fastest way to success in SEO.
SEO Requires More
SEO is not easy. The black hat tactics I described above are easy. Sites can literally type hundreds of relevant keywords, wrap them in white text and place them behind specific pages. Voila: keyword stuffing and cloaking at its best. SEO traffic will surely follow.
No longer. Today, you have to produce quality content that your audience really wants to read, from start to finish. You should create a fast site that loads in less than three seconds. You should focus on content and technical SEO, write good title and meta tags, design a cohesive page layout, update your XML sitemap, ensure Google can render your content and much more.
If the latter sounds more difficult, that’s because it is. SEO needs more work in 2021 than it did in 2000. If you’re not ready to engage and truly provide the best experience for your users and Googlebot, SEO won’t work for you.
SEO Is More Complicated
Whether you’re starting out in content or technical SEO, the SEO job is likely to be a lot more complicated than when you first got into the game. What worked before often doesn’t work today. To succeed in content SEO, you must provide a reasonable page layout with logical headers, body content, hyperlinks, images, videos, and transitions. Those without a writing background or dedicated content team may find this difficult.
On the technical side, SEO used to be about updated XML sitemaps, robots.txt files, and HTML. Today, teamwork, site architecture, client-side rendering, JavaScript, dynamic rendering, pre-rendering, largest content paint, first input delay, and cumulative layout shifts are all topics that SEO should understand.
Whether you’re appearing in content or technical rankings, chances are you’ll have to learn some new aspects of the modern web that may seem confusing at first. With education and real-world practice, the most successful SEOs learn to master these once confusing strategies and implement them as intended.
SEO Jobs and Salaries Are Increasing
If SEO is dead, why are more companies hiring SEOs and paying higher salaries? Well, because SEO isn’t really dead.
According to the 2020 Conductor guide to job and salary trends, SEO jobs nearly doubled in 2019 year-over-year and increased 8 percent in 2020. While 8 percent doesn’t sound too high, content marketing jobs declined 38 percent in 2020. Figures -These numbers show a growing interest in SEO, but also prove that more companies are bringing SEO in-house.
On the compensation front, average SEO salaries have increased by 8 percent since 2019 (from $68,150 to $73,167). Salaries for SEO specialists, analysts, and managers all increased from 2019 to 2020. Additionally, the median SEO director salary, first tracked in 2020 by Conductor, is $117,100.
Many industries and professions experienced a downturn in 2020 due to COVID-19, but the SEO career continues to excel, even though opponents claim it is dead.
Boost Your Game2021 SEO Trends You Can’t Ignore
Why You Should Invest in SEO
Given the above trends, return on investment for those who do SEO well and the following statistics Google announced in March 2021, it’s easy to keep investing:
Change is scary, but those who spin and adapt reap the rewards that the dinosaurs missed. And remember — despite all the changes we see at Google every year — SEO boils down to one basic principle: helping Google answer user questions. How you do that is up to you, but as long as you give your audience the answers they want whenever they want and how they want it, you will be successful in SEO.
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