The new global digital performance agency has acquired an SEO expert: SmartKeyword. Headquartered in Paris, the company currently has 160 clients and a team of 30. The takeover of SmartKeyword by Labelium expands the company’s SEO offering. Although SmartKeyword was a key part of Labelium’s expansion, it is still a niche player in the SEO arena.
The company is expanding its portfolio with the addition of Allam, which has experience working with brands including Sony and Philips consumer electronics. As an experienced brand strategist, Allam will be able to help clients discover and engage new customers as they discover new revenue streams. The addition of Allam will give Labelium customers access to a wider range of markets to expand their search engine optimization efforts.
New York-based digital marketing agency Labelium has bought SEO expert SmartKeyword at an unknown price.
The acquired agency is based in Paris and has 160
clients and a team of 30.
Carlos Spallarosa, chief revenue officer at Labelium, said the agreement would make the search agency’s offer more effective. “This acquisition gives us a
a great opportunity to take the strategic and operational aspects of our SEO offerings in America to new heights, ”he said.