As part of a major expansion of its network of guaranteed press releases, U.S. press release distribution Latinx Newswire announced today that it has been renamed Noticias Newswire, which takes effect immediately.
Through a series of strategic partnerships and media alliances, the new Noticias Newswire now offers clients more than 180 US guaranteed placements on a website with each distribution of press releases, a number that now makes its guaranteed placement network the largest in the Latin American market.
In addition to its guaranteed placements in Latin American, Noticias Newswire offers 232 General Market media placements on sites such as Google News, Yahoo! Finance, AOL, MarketWatch and the Associated Press. This brings the combined media and influential reach of Noticias Newswire to 412 placements with each national distribution.
The huge expansion of the only Latin American wire service owned by Latinos on Noticias – a Spanish word meaning “News” – coincides with a rebranding that includes a new website, logo and icon symbolizing Latino unity, growth and success.
“For PR professionals, retailers, small businesses and organizations trying to reach out to American Latin American media and influential people to cover their announcements, traditional wired services have not offered them a strong Hispanic reach, cost-effectiveness or nuanced market understanding,” said Noticias Newswire CEO Bill Cat. “Noticias Newswire’s laser-focused commitment to the Latin American market, our new partnerships for guaranteed placements and our embrace of affordable multimedia make it a powerful platform of unparalleled value for greater visibility.”
The new and improved network of media partners with guaranteed placement of Noticias Newswire – websites and digital communities that automatically publish Noticias Newswire press releases – includes Miami Diario Las Americas, El Latino San Diego, Latin Life Denver and El Mundo Boston.
In January, Noticias Newswire launched an exclusive partnership with leading Hispanic automotive journalist, Enrique Kogan, and its network of 102 websites for cars, travel, women and the state, including Puros Autos, Puros Viajes, Ellas al Volante, Auto News Wire and Miami al World. The partnership includes joint content management on Kogan’s network and exclusive distribution of his top news and reviews from the automotive industry.
“This is a strategic alliance that will strengthen the quality and distribution of content to Latin American media in the United States,” Kogan said.
In August, Noticias Newswire partnered with LunaSol Media and their network of Latin American communities and websites including Latina MeetUp, MiraClick, HispanicYa, Danay and AMIGOS. This month, Noticias Newswire added six new website marketing partners including LatinaStyle Magazine, Latina Cool, El Hispano News, Wehpa, La Nota Latina and Raised by Latinos. For a complete list of the latest Noticias Newswire guaranteed visibility network, click here.
“We have been steadily increasing our news on dozens of Latin American media and influential media sites and websites,” said Noticias Newswire CEO Jersain “Jay” Cruz. “Our goal is to have a state-of-the-art network for guaranteed placement of Latin Americans to empower PR professionals and marketers to increase the visibility of their announcements to the largest minority demographic in the United States.”
Co-founder in 2013 by Latin American public relations and media entrepreneurs Manny Ruiz, Katherine Johnson-Gunn and Cristy Clavijo-Kish, Noticias Newswire pioneered the concept of zero-text billing, a common practice of large telecommunications services to charge for words in press release. Noticias Newswire also pioneered the concept of including more images and videos in a press release at no extra cost. With additional pictures and videos, press releases look more attractive and have more coverage.
Noticias Newswire will also continue its strategic partnership with the leading press release distribution services GlobeNewswire and NewsDirect, as well as with the leading Spanish SEO and marketing firm, Hispanic Market Advisors.
Ruiz and Clavijo-Kish earlier launched Hispanic PR Wire – the first major U.S. service to distribute Latin American press releases – and later sold it to PR Newswire. Ruiz recently started Brilla Media, a Latin-branded media and entertainment company; Clavijo-Kish has launched Talento Unlimited, a boutique consulting firm that represents key Latino / multicultural influential people and small events to build partnerships with brands; and Johnson Gunn founded INFLUENSER, a digital media company. All three co-founders remain shareholders of Noticias Newswire, along with a new majority shareholder, Maribel Pizá, a prominent South Florida immigration attorney.
Noticias Newswire offers clients superior value by providing corporate, agency, government and public clients with unparalleled reach and distribution to American Latin American and Puerto Rican media and social media. The wired service offers budget prices for multimedia distribution – press releases that can include photos, videos, web page views, and even electronic printing kits.
Noticias Newswire (formerly Latinx Newswire), privately owned, is the only affordable service for distributing and managing Hispanic-owned multimedia press releases that target and target the U.S. Latin American market. Founded in 2013, Noticias Newswire is revolutionizing the wire industry by presenting every press release with a multimedia press release and eliminating the costly and unnecessary cost of “excessive” numbers of words, images and videos. Noticias Newswire offers a strategic, affordable way to send multimedia news to American Latin American journalists, influencers, TV producers and radio producers. Clients receive the most comprehensive distribution of Latinx to media professionals and influencers (via a database of over 12,000 media contacts), unparalleled multimedia visibility and social media exposure – all with revolutionary accessibility.
As of 2021, Noticias Newswire provides its clients with guaranteed visibility on over 200 Hispanic and General Market websites, including Diario Las Americas, El Latino San Diego, El Mundo Boston, MarketWatch, Yahoo Finance and AP News. No other wire offers such powerful benefits of social media, SEO and multimedia at the revolutionary footsteps of Noticias Newswire.
With a mission to empower the Latin American market in the U.S. through storytelling of business and personal brands, the founders of Noticias Newswire are all Spanish veterans of marketing, public relations and journalism who have launched innovative Latin American press distribution services since 2000. The founding team launched Hispanic PR Wire, Latin Clips and Hispanic Digital Network in the early 2000s and sold these three companies to rival PR Newswire 2008. For more information, visit noticiasnewswire.com. Follow Noticias Newswire on Twitter, Facebook, Instagram and LinkedIn.
See the original version at newsdirect.com: https://newsdirect.com/news/latinx-newswire-rebrands-as-noticias-newswire-announces-major-expansion-of-hispanic-press-release-guaranteed-media-placements- network-929714670