As part of a major expansion of its guaranteed press release network, the US Hispanic Press Release distribution service Latinx Newswire announced today that it has been renamed as Noticias Newswire.
Through a series of strategic partnerships and media alliances, the new Noticias Newswire now offers customers more than 180 US Hispanic guaranteed website placements with each press release, a number that now makes its guaranteed placement network the largest in the US Hispanic Marketplace in terms of numbers of the media.
In addition to its Hispanic guaranteed placements, Noticias Newswire offers 232 General Market Media placements on websites such as Google News, Yahoo! Finance, AOL, MarketWatch and Associated Press. This brings Noticias Newswire’s combined media and influencers to 412 locations with each national distribution.
The nation’s massive expansion of Latino-owned and operated Hispanic wire service to noticias – a Spanish word called “news” – coincided with a rebranding that included a new website, logo and icon symbolizing Latino unity, growth and success.
“For PR professionals, marketers, small businesses and organizations trying to reach U.S. Hispanic media and influencers to cover their announcements, traditional wire services have not offered them strong Hispanic reach, cost-effectiveness or a nuanced understanding of the market,” he said. Newswire CEO Bill Gato News. “Noticias Newswire’s laser-focused commitment to the Hispanic market, our newly guaranteed investment partnerships, and our affordable multimedia scope make it a powerful, unparalleled value platform for greater visibility.”
Noticias Newswire’s new and improved guaranteed placement media partner network – websites and digital communities that automatically post Notices Newswire client press releases – includes Miami Diario Las Americas, El Latino San Diego, Latin Life Denver and El Mundo Boston.
In January, Noticias Newswire launched an exclusive partnership with leading Hispanic Automotive journalist, Enrique Kogan, in its network of 102 automotive, travel, women and state-focused websites, including Puros Autos, Puros Viajes, Ellas al Volante, Auto News Wire and Miami. al Mundo. The partnership includes co-managing content on Kogan’s network and exclusive newswire distribution of its premier automotive news and ratings.
“This is a strategic alliance that strengthens the quality and distribution of content on Hispanic media in the United States,” Kogan said.
In August, Noticias Newswire joined LunaSol Media in its network of Hispanic communities and websites including Latina MeetUp, MiraClick, HispanicYa, Danay and AMIGOS. This month, Noticias Newswire added six new website placement partners, including LatinaStyle Magazine, Latina Cool, El Hispano News, Wehpa, La Nota Latina and Raised by Latinos. For a complete list of Noticias Newswire’s latest Guaranteed Visibility Network, click here.
“We’ve been steadily increasing our news feeds on dozens of Hispanic and General Market media and influencer websites,” Noticias Newswire COO Jersain “Jay” Cruz said. “Our goal is to have the premier Hispanic guaranteed placement network to enable PR professionals and marketers to increase the visibility of their announcements to the largest minority demographic in the United States.”
Co-founded in 2013 by Hispanic Public Relations and Media Industry Entrepreneurs Manny Ruiz, Katherine Johnson-Gunn and Cristy Clavijo-Kish, Noticias Newswire embraces the concept of zero-text “surplus” costs, a common practice of large-scale wire charging services for word counters of a press release. Noticias Newswire has also introduced the concept of including various images and videos in a press release at no additional cost. With additional pictures and videos, press releases seem more attractive and get more coverage.
Noticias Newswire will also continue its strategic partnerships with leading general market press release wire services GlobeNewswire and NewsDirect, and with leading Hispanic SEO and marketing firm, Hispanic Market Advisors.
Ruiz and Clavijo-Kish previously launched Hispanic PR Wire – the first major US Hispanic press release service – and later sold it to PR Newswire. Ruiz recently launched Brilla Media, a Latino brand media and entertainment company; Clavijo-Kish launched Talento Unlimited, a boutique consultancy representing key Latino / multicultural influencers and small events to build partnerships with brands; and Johnson Gunn founded INFLUENSER, a digital media company. All three co-founders remain shareholders of Noticias Newswire, along with the new majority shareholder, Maribel Pizá, a prominent South Florida immigration attorney.
Noticias Newswire offers clients superior value by offering corporate, agency, government and public business clients unparalleled reach and distribution to US Hispanic and Puerto Rican media and social media outlets. The Wire Service offers budget pricing for multimedia distributions – press releases that include photos, videos, website previews and even electronic press kits.
Privately owned Noticias Newswire (formerly Latinx Newswire), is the only Hispanic owned and operated, affordable multimedia press release distribution service targeting the US Hispanic market. Founded in 2013, Notias Newswire is revolutionizing the wire industry by releasing a multimedia news release with every press release, eliminating the costly and unnecessary “surplus” image, video and video costs. Noticias Newswire offers a strategic, affordable way to send a multimedia news release to US Hispanic journalists, influencers, TV show producers, and radio show producers. Clients receive the comprehensive distribution of Latinx media professors and influencers (through a database containing over 12,000 media contacts), unmatched multimedia visibility and social media exposure – all with revolutionary affordability.
Since 2021, Noticias Newswire offers its customers guaranteed visibility on over 200 Hispanic and General Market websites, including Diario Las Americas, El Latino San Diego, El Mundo Boston, MarketWatch, Yahoo Finance and AP News. No other wire offers such powerful social media, SEO and multimedia benefits at the revolutionary rates of Noticias Newswire.
With a mission to enable the US Hispanic market through business and personal brand storytelling, the founders of Noticias Newswire are all Hispanic marketing, public relations and journalism veterans who have launched innovative Hispanic Press Release distribution services since 2000. The team of founders launched Hispanic PR Wire, Latin Clips and Hispanic Digital Network in the early 2000s and sold these three companies to competitor PR Newswire in 2008. For more information, visit noticiasnewswire.com. Follow Noticias Newswire on Twitter, Facebook, Instagram and LinkedIn.