The Cloud Fall update is now available, and it comes with 18 new features, fixes and improvements. These improvements focus on improving the customer experience, personalization, and automation. These updates help businesses get the most out of Mapp Cloud, an insight-led digital marketing platform.
Mapp Cloud AI monitors purchasing behavior and revenue and automatically identifies any problems in the data. It also creates causality diagrams to identify the cause of anomalies. The new update also includes a new Microsites Builder feature that makes it easy to create landing pages and microsites. With the new interface, users can quickly create these sites and distribute content to all channels.
Mapp Intelligent Analytics: The new update includes new features to help marketers better target their audience. For example, marketers can create audiences based on AI-driven segments. They can even send push notifications to specific features. This new feature works with Shopware and requires no additional development work.
, /PRNewswire/ — Mapp, an international provider of insight-driven customer experience, is enhancing its Mapp Cloud marketing platform with a range of compelling new features. In the newly updated version of Mapp Cloud, Smart Notifications work autonomously while monitoring companies’ earnings. AI-based Revenue Monitoring detects errors immediately and automatically. The new AI monitors changes in purchasing behavior as well as revenue and automatically identifies potential causes of such problems. Mapp’s root cause diagram is used to establish correlations between different factors such as order levels, configuration values and profitability, allowing conclusions to be reached about the origin of errors. Events such as regional holidays, for example, often trigger the occurrence of disasters and are considered.
After reading, the display provides three KPIs that are most closely related to a decrease or increase (eg, decrease in revenue, decrease in revenue for mobile devices and decrease in revenue for SEO attributes).
Mapp has also made several changes to improve the user experience. The date selection feature in Mapp Intelligence now enables times to be set to the minute and newly created views make it easy to switch between months and years. The current dates option has also been changed so the time zone of the Mapp Cloud user account is now automatically displayed.
Steve Warren, CEO of Mapp, says: “With these new features, Mapp Cloud continues to strengthen its Insight-led marketing offering. We provide access to other data sources while, with at the same time, we use AI to alert marketers to emerging developments. opportunities with easy-to-understand explanations, saving them hours if not days trying to understand their data.”
In addition to the new features, Mapp also offers a preview of its upcoming Microsites Builder feature. The redesigned interface will enable Mapp users to create microsites and landing pages. The content creation process will also be reorganized so that content can be easily created for all channels. With a technical redesign and the addition of additional features, Mapp will improve the user experience and update the interface for an easy microsite production process.
Check out the full Cloud Map Update here!
Marketers and data scientists should focus on what will make a difference for their business, rather than spending all their time managing the technology behind it. With the #1 customer-led platform, Mapp Cloud, they can focus on what’s most important – and the exciting data that comes with it. Thanks to customer intelligence and marketing campaigns, companies can easily and effectively access customer information across all channels to launch personalized marketing activities. Clients benefit from AI-powered predictive models that enable cross-channel, targeted and automated campaigns. Personalized messages are sent through the right marketing channel, at the right time, with the right frequency of contact. Thanks to the advanced personalization process, the highest levels of commitment and long-term customer loyalty are achieved.
Mapp operates globally with offices in seven countries and serves over 700 brands including Farrow & amp; Ball, PepsiCo, Ella’s Kitchen, Vivienne Westwood, The Entertainer, JYSK, Diageo, and Lloyds Pharmacy.
