WASHINGTON, April 23, 2018 /PRNewswire/ — More than a quarter (28%) of marketing decision makers identify experience as the number one benefit of partnering with an SEO company. The finding comes from a new survey by Clutch, a B2B ratings and reviews company, in collaboration with Ignite Visibility.
An SEO firm’s expertise ensures that if your business runs into an unexpected problem with its SEO efforts, there will be an industry insider available to guide you.
“By virtue of its access to clients, tools and human resources, an SEO agency can spend resources and time learning the latest trends and techniques,” said Krish Coughran, president of Ignite Visibility. “This deeper insight translates into a more comprehensive SEO strategy for clients.”
Over a third (34%) of businesses partner with digital marketing agencies that provide SEO services, compared to nearly a quarter (24%) partnering with SEO consultants and just over a fifth (21 %) which is associated with SEO. -exclusive agencies.
Marketing decision makers rely on referrals to find and determine the best SEO companies for their businesses. More than half (52%) of marketing decision makers find an SEO partner through a referral, and 49% consider referrals when choosing to hire an SEO company.
The service offerings of an SEO company are the main factor that companies consider when hiring an SEO company.
Prioritizing an SEO company’s service offerings, such as keyword optimization or content creation, indicates that companies value the measurable results of their SEO efforts over intangible factors like referrals and price.
Preferred SEO Firms for Offsite Services
Businesses tend to look to SEO companies for help with off-site SEO services rather than on-site services.
They typically partner with an SEO agency or consultant for on-site services and a digital marketing agency for off-site services, the study found.
Most partnerships last less than two years and cost thousands per month
It’s not unusual for SEO partnerships to end earlier than planned. The survey found that 20% of businesses expect to partner with an SEO company for at least 5 years, but less than 10% do so for that long.
Most companies partner with an SEO company for two years or less. Approximately 61% spend less than $5,000 per month.
Clutch and Ignite Visibility’s 2018 SEO Services Survey analyzed the findings of 303 marketing decision makers in the US.
To read the full report and get the survey data, visit: https://clutch.co/seo-firms/resources/how-businesses-find-best-seo-companies.
For the raw data, a comment on the findings, or a presentation from the experts interviewed for this report, contact Grayson Kemper at [email protected].
A B2B research, rating, and review firm in the heart of Washington, DC, Clutch connects small and midsize businesses with the agencies, software, or consultants that best fit their needs to tackle business challenges together with confidence. . Clutch’s methodology compares business service providers and software in a specific market based on verified customer reviews, services offered, quality of work, and market presence.
Ignite Visibility is a leading San Diego-based internet marketing company dedicated to providing the highest level of customer service in the industry. By building long-term, mutually beneficial relationships with clients, Ignite Visibility creates custom solutions specifically designed to meet each client’s specialized business objectives. Because a company is only as good as the promises it keeps, Ignite Visibility holds itself accountable to clearly defined key performance indicators established at the beginning of each campaign. Ignite Visibility’s core services are SEO, Social Media, Paid Media, Email Marketing, Amazon Marketing, and Conversion Rate Optimization.
Contact Grayson Kemper [email protected] (202) 470-0491