Human-focused content takes your site to the next level
Contents
- 1 Human-focused content will take your site to the next level
- 2 Are Google Scholar articles free?
- 3 How can I get full articles for free?
- 4 Is Google Scholar better than Scopus?
- 5 Does Google Scholar tell you if its peer-reviewed?
- 6 Is Google Scholar a reference?
Human-focused content will take your site to the next level
Me: “I think I need to lose a few pounds and get fitter. I think I should start cleaning up my diet and exercise more often.
Friend: “I feel like you live in your 40s. Of course you don’t need to do that anymore. Just go to the nearest supplement store, get a fat burner and some teas that are for this purpose. There are some minor surgical operations which you can do to achieve results within a day.
Me: “Supplements? Surgeries? Dude, they’re literally 5 pounds. I’ve only been working for three months, and that’s more than enough.
Friend: “Three months?! You’re just saying that? Who has time for that? Beach season is coming. We’re in the age of speed. Turn it up, dinosaur.
We tend to prefer shortcuts. It makes sense to you, the reader, doesn’t it? Why should you take a longer route if it takes you to the same place?
Since everything is faster now, these shortcuts have even accelerated. For example, if a SaaS product saves a business 30 minutes a day, it will be sold for several billion dollars.
But every entrepreneur, one day or another, meets their Internet incubator – Google. If you need to reach people out there and showcase your services, you need to do it on Google (about 4.3 billion people use Google.)
But a shortcut is always lucrative, isn’t it?
The thing about Google is that everyone is trying to fool it. For example, let’s compare the searches for the term “SEO tricks” versus “SEO quality content”.
Although these images are not conclusive, it is obvious that more people are looking for how to rank their websites according to SEO tricks.
I have been working on a content marketing strategy that has a duration of 12-24 months. So although it is still early to judge, I tried two methods – Paid vs Organic.
I focused on the product and had an external consultant work on a PPC Google campaign(s). I gave the person (or agency, mainly) a budget with some suggestions of what areas I work in. I promised myself that no matter what happened, I would not return the financing for three months.
The total cost was a little over $6k. I even wrote an article about it.
After those months I noticed that the traction was not as expected. That’s why I intervened and took over.
You: “But wait, you’re not an SEO expert? Isn’t this micro-managing?
Me: “Correct! I’m not an SEO expert. I started looking for one. But I’m not giving that person the whole wheel. It’s my startup, SEO expert or not; I know my startup better than anyone.
So I started improving my website in terms of site speed. Again, this is a no-brainer for me. I don’t need an SEO consultant to tell me that my website needs to be lightning fast. We are in the age of acceleration, remember?
Then I started with my long-term strategy.
Me: “Hello! Thank you for accepting my proposal. I need someone who knows SEO to guide me through this journey. You will be my mentor. However, I will be the executor. I will write all blog articles based on the Keywords I’m Researching I know my customer base, and I’m pretty sure with your advice I’ll be able to hit them right.
He: “Every time. Sounds good to me. Let’s meet weekly for reviews. Ask me questions and I will answer them. I will also review your website and give you some useful improvements. But here is my first advice – write for humans.
You might think, “It goes without saying, write for humans. Why? Are we writing for robots?
But then I looked back two years ago, and I remember hiring a blog writer to populate content on my startup blog.
What was the content? I didn’t care if it was in the same industry. I didn’t have time to check every article. So, if the blog writer wanted to write about business related movies, I wouldn’t say no. But then I personally began to implement the concept – writing for humans.
That’s it. That’s all I needed. I wanted to start writing high quality content but needed some expert guidance. The problem with the world of SEO, especially the freelancing SEO market, is that everyone is trying to push some services like:
Many, and I mean many, of freelancers treat you as an SEO client who would be happy to just follow a few automated steps that will reflect well on your numbers.
For that reason, more than three freelancers I met with rejected the concept of leadership or meetings. My reasoning is that it’s probably just not that easy in terms of quick money (Even though I paid whatever hourly rate they suggested.)
Keep in mind that the website is fairly new, so I wasn’t really expecting anything from PPC or organic growth. First, I started looking in terms of clicks when I had my PPC campaign versus nowadays.
By the way, that stroll in the middle was due to listing on Flippa. I also wrote an article about this (Gosh, I write a lot of articles.)
However, if you look at the PPC result, the clicks were better than in the last three months. They were also slightly better than the three months that followed. So then, the conclusion would be that I should stick with PPC because it obviously results in more clicks, right? Not exactly.
I then looked at another obvious variable – impressions. I want to know if Google started showing the articles I spent time writing (because it’s for humans.)
Then I saw the chart, and I couldn’t have been more sure that this is the perfect advice to give – write for humans.
While some marketing executives don’t consider impressions as crucial as clicks, it does mean that Google is starting to rank my content. They now got the message that I wrote for people.
Do you know the best way to fool the Google algorithm? To follow what is logical.
Then, when I looked at the Semrush data of organic search positions, I was actually proud to focus only on value-added content compared to PPC.
I mean, look at this. My website is a freelance marketplace focused on the business investment industry.
This is far from success when it comes to SEO or the marketing of a startup. However, it is an assurance that writing for audiences that are not yet there could result in healthy traffic.
Write for humans. I’m not an SEO expert and I don’t want to be. I am simply a business consultant trying to explore the world of entrepreneurship. How? With the help of others out there, including SEO experts.
It is not easy to write thirty articles (that’s how many I have written on my website by the way), knowing for sure that most of them will not be read. That is the biggest challenge. The feeling that this time is in vain and could actually produce nothing.
However, like freelancing, meditating, and fishing, SEO writing incorporated with patience could be the deal-breaker.
I am Al Anany, a business consultant in Zurich, Switzerland. I believe in the power of delivering value to you, the reader. You can find me on most social platforms by simply googling my name. Follow me if you are interested in the value of my content.
Google Scholar is a web search engine that finds scholarly literature, including papers, theses, books, and reports. By searching Google Scholar from the library’s website, you have free linked access to the library’s subscriptions.
Are Google Scholar articles free?
Google Scholar allows you to search for scholarly articles available online. These works are almost always copyrighted, but you can link to them and people can access them for free.
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How can I get full articles for free?
Top 21 Free Online Journal and Research Databases
- CORE. CORE is a multidisciplinary aggregator of OA research. …
- ScienceOpen. …
- Directory of Open Access Journals. …
- Education Resources Information Center. …
- arXiv e-Print Archive. …
- Social Science Research Network. …
- Public Library of Science. …
- OpenDOAR.
How do I bypass a paywall for an article? The easiest way to bypass a paywall is to use reader extensions like Reader Mode. Reader Mode will take the body of an article and convert it into a beautiful and distraction-free format. Most importantly, it will remove the overlay elements that made it impossible to read the restricted article.
How do you bypass paid websites?
Is bypassing a paywall illegal?
Realistically, you won’t be able to bypass the strongest paywalls without someone paying for access, and then passing the content on secondhand. This is not only unethical – it is also a proven violation of copyright law if the content is shared publicly on another site.
Is Google Scholar better than Scopus?
Non-journal coverage – Google Scholar has more unique types of materials (PDF files, Word documents, technical reports, theses and dissertations, etc.). Web of Science and Scopus both have “some” procedures and books but they mainly cover journal articles.
Why Scopus is the best? Nevertheless, several studies have shown that Scopus provides wider coverage, both publications and citations, across all major fields and document types, as well as a better representation of non-English and regional literature.
Is Scopus and Google Scholar same?
Non-journal coverage – Google Scholar has more unique types of materials (PDF files, Word documents, technical reports, theses and dissertations, etc.). Web of Science and Scopus both have “some” proceedings and books but they mainly cover journal articles.
What is the equivalent of Scopus?
The best alternative is Google Scholar, which is free. Other great sites and apps similar to Scopus are Scinapse, Elicit, Connected Papers and CiteSeerX. Elsevier’s Scopus, the largest abstract and citation database of peer-reviewed literature.
Why Scopus and Google Scholar h index is different?
The reason h index of the same author is different between Google Scholars (GS), Scopus (S) and Web of Science (WOS) due to the source of publication database, focus area, maturity and etc. Each function has its own different database, will eventually show different value of h-index [3,4].
Is Scopus the best database?
Scopus is one of the two major commercial, bibliographic databases covering scientific literature from almost every discipline. In addition to searching for research articles, Scopus also offers academic journal rankings, author profiles, and an h-index calculator.
Can I search Scopus for free?
If you need to search for citations and publication history of an author, you can use Elsevier Scopus âpreviewâ or free edition: http://www.scopus.com You can either create a free user login, or simply search for the “author search ” link at the top of the screen.
Why Scopus citations are less than Google Scholar?
Google Scholar is a search engine and therefore has a much wider coverage than Scopus, including theses and unpublished materials, etc. to be lower.
Are PubMed articles free?
Articles in PubMed Central are freely available. Articles on the publisher’s websites are either freely available or may be accessed for a fee. Contact the specific publisher for questions about their site.
What is PubMed used for?
PubMed is a free resource that supports the search and retrieval of biomedical and life science literature with the goal of improving health – both global and personal. The PubMed database contains more than 34 million citations and abstracts of the biomedical literature.
Does Google Scholar tell you if its peer-reviewed?
Use the database to identify a peer-reviewed journal Enter the name of the journal and click browse. If the journal is included in the database, you will see it in the list of results. This will take you to the journal information. At the bottom you can see that this journal is peer-reviewed.
Is Google Scholar a reference?
Google Scholar provides citations for articles from the search results list (currently MLA, APA, Chicago, Harvard or Vancouver). To grab a citation, click the Cite link below a search result and choose from the available citation styles.
Is Google Scholar All Scientific Sources? Is Google Scholar an academic source? No, Google Scholar is an academic search engine, but the records found in Google Scholar are academic sources.
Is Google Scholar reliable source for research?
While Google Scholar is free and easy to use, it does not mean that everything found on it is a fully reliable source. It is up to the researcher to determine if the source is reliable.
How do I research on Google Scholar?
click on a library link, e.g., “[email protected]”, to the right of the search result; click on a link labeled [PDF] to the right of the search result; click on “All versions” under the search result and see the alternative sources; click on “Related Articles” or “Cited by” under the search result to explore similar articles.
How do I start research on Google Scholar?
Go to Google Scholar, enter the article title and click Search: Note: For best results, put quotation marks around the title. If available, your article should appear as one of the first few results: If you click on the title of an article, you may be taken to the site of a publisher who will ask you to pay for the full text.
How do you search something on Google Scholar?
For more complex searches, try Google Scholar’s Advanced Search page. To access the advanced search option, click on the three line icon in the upper left corner of the Google Scholar search page. Click on Advanced Search. From the Advanced Search pop-up box, select the search option(s) you need.
