Nextdoor’s community app uses influential communities to promote local businesses. This hyperlocal social media platform serves as a digital public notice board. Its recent partnership with Albertsons and Moderna will enable users to schedule immunization visits. It has reached over 276,000 cities and neighborhoods and is used by nearly one in three households in the United States.
Nextdoor has introduced a series of statistics that underscore the power of recommendations to encourage purchases. Its data shows that the recommendations of neighbors influence purchasing decisions, influencing the decision-making processes of users. Moreover, almost 99% of users saw and shared recommendations from local companies. The Nextdoor Create team uses this power to create local connections between brands and people.
Neighborhood influencers: New research shows local businesses and their neighbors are influenced by recommendations from neighbors. Users are more likely to make big purchases if their neighbors recommend them. Nearly 66% of Nextdoor users said their neighbors’ car brand choice has a significant impact on their decisions. In addition, 20% of the recommendations of neighbors related to their favorite car brands.
Among American adults, 71% of Nextdoor users shared a business recommendation in their area. This number represents a significant increase compared to the results of the same study of older and younger adults. In addition, these people tend to recommend companies with a high social media presence and are more likely to share their recommendations with others.
Neighbors in the neighborhood have become influencers because
As the platform develops in line with internal data, the company has launched an internal sales marketing team to support advertisers.
The data released on Thursday show recommendations from neighbors
Drive higher purchasing decisions – more than some might believe. Nextdoor released data on the value of these recommendations during Small Business Week on Thursday.
So does the company
introduced Nextdoor Create, an in-house sales marketing team focused on harnessing the power of the environment to build local connections between people and brands.
The team takes advantage of
neighborhood data to educate and inspire advertisers as well as develop collaborative projects such as Make Every Block Better
launched with H&R Block, treat map launched with Party City, and
COVID-19 Vaccine Map Launched With
Albertsons and Moderna.
“Small businesses usually make up a large part of the neighborhood,” said Heidi Andersen, head of Nextdoor’s revenue division, adding that
a conversation on the platform between neighbors clearly shows the need for local businesses.