NP Digital has added around 125 employees in the first three
month 2022. About 650 employees support the performance agency’s clients today, but the company expects to add at least 50 more in the future.
Kristen Shaw, senior vice president of marketing at NP Digital, recently joined the company to focus on lead generation, SEO, paid search, social media,
account -based marketing, and partnership marketing.
Some employees work from the San Diego office. Most work from all over the world -from the US and Canada to the UK –
such as Brittany Richter, chief operating officer, NP Digital U.S.
Richter stepped into her role on May 2. She joined after supporting clients at Dentsu Media, where she served as chairman
business strategy and transformation and chief of staff and head of resource management. Previously, he spent eight years at iProspect in the roles of chief solutions officer and senior deputy
president, head of products and services and vice president, head of social media, among other positions.
“The new business pipeline remains, and we get business in a
high level, “said Richter. “We have a bit of such turnover that you see in any institution, but that institution is usually driven growth.”
Search & amp; Performance
Daily Marketing (S & amp; PMD) spoke with Richter to take his perspective on the current market and plan for the year. Part of the discussion follows.
S & amp; PMD: How
a company managing 125 new hires in three months?
Richter: You need a very good on-boarding process. Gather the people in the cohort, who join every few days, so that you can
through the process together. Useful not to be the only new person.
S & PMD: What were some of your goals in that year?
Richter: There is
so much momentum in the company, so I wanted to help create processes, protocols and procedures- all Ps, alliteration, purely accidental- even though I didn’t hate it. this
to help me maintain the momentum and scale of the business. I want to make sure the operation works in a sustainable way.
S & PMD: Is the industry going right