SAN DIEGO, Nov. 14, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, is diversifying its executive team with David Hutchinson as its Vice President of Marketing. In this role, the certified retail marketing specialist will focus on driving further integration of the digital marketing mix as ecommerce and retailers expand across media channels.
Hutchinson brings nearly 20 years of experience in Paid Search, SEO, Retail, Marketing and Affiliate Marketing to develop a framework for integrating retail digital marketing channels to promotion and new opportunities for customers. This newly created role will take advantage of emerging market opportunities as companies such as Amazon, Walmart, Kroger and many others continue to open media and building channels both online and in-store. Marketing experts will help customers find the opportunity to use small-cookie data in retail to interact with their customers and also promote their brand within the retail space using SEO, social and UX.
“We are excited to have David’s expertise diversify our senior leadership team to align with customer needs and embrace new growth opportunities in this space,” said Mike Gullaksen, CEO of NP Digital. “David’s proven track record of aligning brand performance across ecommerce, retail, and marketplace channels will play a key role in unlocking future areas of expansion for our clients.”
Hutchinson joins NP Digital with an extensive background in global retail media and market leadership roles having worked for Covario, iProspect, Dentsu, and most recently Molzi by Brainlabs as SVP of Market Places.
“NP Digital’s growth and commitment to comprehensive quality has been nothing short of outstanding, with this latest expansion we recognize that customers no longer buy and consume in silos and engage with the entire ecosystem under one roof. The agency will provide a seamless experience for our clients and their customers, said Hutchinson.
NP Digital continues to make strides in adapting to new technologies and channels, diversifying its marketing offerings and earning industry recognition such as the recent “Best Omnichannel Integration” award from Land Search.
About NP Digital: NP Digital is a performance marketing agency focused on business and mid-market competitor brands. With the help of its unique technology division and Ubersuggest platform, NP Digital is recognized as one of the fastest growing, award-winning marketing influencers in the industry. NP Digital views marketing through a consulting lens that takes a holistic view while applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most well-known Fortune 500 brands in addition to mid-sized, DTC-type organizations. NP Digital spans the globe with 750 employees in 15 different countries and 40 of the 50 US states. For more information visit npdigital.com or neilpatel.com/ubersuggest.
