NP Digital Releases 2023 Marketing Spending Report

In its latest report, NP Digital presents the main trends that will shape marketing in 2023. These trends include shifting B2B and B2C spending, increasing use of OTT/CTV, and the growing presence of influencers. They also note that the fragmentation of digital marketing will lead brands to focus more on a deeper understanding of their consumer ecosystems.

Brands will focus on gaining deeper knowledge about their consumer ecosystems

One of the best and most fun ways to collect customer information is through data-gathering habits, especially when it comes to e-commerce. This data can be used to inform and optimize marketing activities and product development. What’s more, data can be transformed into actionable insights for the enterprise. For example, if one retailer is able to consistently provide unique and personalized customer experiences, it has a very good chance of maintaining a competitive advantage in the e-commerce space. In the long run, such initiatives will be the deciding factor between a thriving and struggling market.

Facebook, Instagram and Snap will be the main platforms to keep or reduce spending

As the social media landscape continues to evolve, marketers must stay on top of algorithm changes and updates. These changes can be difficult to notice and, without proper knowledge, can cause companies to reduce their advertising spend. That’s why it’s important to know the latest developments in the world of digital advertising, including the three social media platforms predicted to be the biggest drivers of marketing spend in 2023: Facebook, Instagram and Snap.

One of the main challenges marketers have faced is making sure their content is visible to their followers. For example, Facebook has always highlighted posts from friends and family. But over time, it becomes less and less of a differentiator. It is expected that in the coming years 40% of the content on Facebook will come from pages that are not followed.

B2C and B2B companies are increasing their spending

The B2B industry has been undergoing an accelerated digital transformation in recent years. This has resulted in marketers turning to content marketing and social media to connect with their target audience. To stay relevant and compete, B2B companies need to understand the best strategies and channels for their business. Here are some of the most important trends in B2B digital marketing in 2023.

According to the NP Digital Releases 2023 Marketing Spending Report, B2B marketers should invest in a variety of content, including social media, blogs, and newsletters. Email marketing is still one of the most powerful B2B marketing channels. Creating guides and offering discount codes is a great way to increase sales and get attention.

OTT/CTV will provide more transparency and traceability than traditional TV advertising

As consumers increasingly turn to smart TVs and other connected devices to consume content, OTT/CTV advertising offers new ways for advertisers to reach and engage their audience. For example, ads can be triggered based on time, context, and device. They can also be measured in real time. And while CTV advertising offers advertisers a way to target specific demographics, it’s not without its challenges.

Connected TV services allow viewers to stream digital video from the comfort of their own home. Streaming apps are available for many devices, including desktops, laptops, and smartphones. In addition, game consoles such as PlayStation, Xbox and Nintendo Switch function as connected devices.

Influencers of all sizes will be involved

When it comes to influencer marketing, the future looks bright. Brands will work more closely with influencers of all sizes. In fact, more than half of all marketers plan to increase their budgets for this tactic. But the industry is still evolving. Here are a few trends that will impact brands’ interactions with content creators in 2023.

As the cost of living crisis continues, consumers are more interested than ever in discounts and deals. However, buyers will be wary of brands. Marketers will need to focus on building social connections while ensuring authenticity.

Traditionally, influencers were celebrities who promoted products. But the digital age has brought a new class of influencers to the scene. This new group of creators is more trusted and has a higher engagement rate.

Survey of over 8,000 marketers reveals spending in 2023

SAN DIEGO, Dec. 15, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, released its 2023 marketing spend report. Based on responses from 8,000 global marketers, the report reveals that businesses will increase their marketing budgets in next year by switching to digital marketing channels.

Highlights of the 2023 Marketing Spend Report include:

83% of companies increase their budget for content production.

68% of companies increase their SEO budget.

98% said they would invest in artificial intelligence tools in 2023.

Thanks to Google and Bing ads, most companies (59% and 47%, respectively) want to increase their budgets.

Most marketers will reduce the amount they spend on traditional advertising methods, including TV (71%), radio (76%), print (89%) and billboard (74%).

“These results show that companies continue to see marketing as a key driver of growth and customer engagement,” said Mike Gullaksen, CEO of NP Digital. “The shift towards digital channels and the growing emphasis on content marketing point to the need for companies to adapt to the changing landscape of consumer behavior and preferences.”

Social media marketing budget allocations will change significantly in 2023.

84% plan to increase TikTok ad spend and see the platform as a major missed opportunity.

57% plan to increase their budget on LinkedIn, mainly because they believe it is the best platform to target them to their ideal B2B client.

34% plan to reduce their ad spend on Twitter. When asked why, many respondents said they disagree with how Elon Musk runs the platform and what changes he has made.

Companies will spend more on content marketing to engage customers and build brand loyalty.

83% increase their content production budget to create content in multiple formats, including video.

92% plan to increase their podcast budget in 2023.

84% increase spending on community building.

Marketing spending will increase in 2023 to compete in an increasingly crowded and competitive market.

B2C marketers expect their marketing budgets to stay the same (51%) or increase (26%) in 2023.

B2B marketers expect their marketing budget to stay the same (45%) or increase (34%) in 2023.

For more information on NP Digital’s 2023 Marketing Spend Report, please visit https://neilpatel.com/blog/2023-marketing-spend/. High resolution data visualizations available for download here.

About NP Digital: NP Digital is an award-winning performance marketing agency that focuses on corporate brands and mid-sized challengers. Powered by its own tech department and Ubersuggest platform, NP Digital is considered one of the fastest growing performance marketing agencies in the industry. NP Digital looks at marketing through an advisory lens, taking a holistic view while using specialist execution to build meaningful partnerships. These partnerships include some of the world’s most famous Fortune 500 brands as well as medium-sized DTC challengers. NP Digital operates worldwide with 750 employees in 15 different countries and 40 of the 50 US states. For more information, visit npdigital.com or neilpatel.com/ubersuggest.

What are the trends in digital marketing for 2022?

Several digital marketing trends in 2022 can create a competitive advantage if used effectively. Influencer marketing, video marketing, multi-channel marketing, and more are some of the latest digital marketing trends, discussed in detail below.

What are the digital trends for 2022? Digital Trend #4: 2022 will be the year of micro- and nano-influencers. Move over, celebrities and mega-influencers. Creators with smaller followers will be a strategic game in the world of influencer marketing in 2022.

What is the biggest trend in online marketing 2022?

Among the most popular AI trends for 2022, influencer identification and performance influencer marketing technology top the list.

What are the recent trends in online marketing?

The most important trends in digital marketing:

• Increased use of chatbots.
• Conversational trading is becoming more and more popular.
• Voice search is becoming more and more popular.
• Moving towards multi-channel digital marketing.
• The metaverse is starting to have a big impact on digital marketing.
• SEO adapts.

What is the biggest trend in online marketing?

Video marketing is one of the most important marketing trends today and probably for the foreseeable future. Here we will cover both short videos and longer, traditional videos. 63% of advertisers believe that TikTok and short videos will be the biggest advertising trend in 2023.

How will digital marketing change in 2022?

2022 trends shaping the future of digital marketing. Marketing strategy A map to achieve your revenue and lead targets. Website Design and Development Optimize your digital UI and experience. Enabling Sales Sales tools and resources to help your team.

Is digital marketing in demand 2022?

2022 will be an exciting year for digital marketing. As more people stay and spend online, more and more businesses are focusing on digital technology. Whether you’re a business owner, digital marketer, or even just someone looking to make a living online, this guide is for you.

How will digital marketing change in the future?

The future of digital marketing looks bright and secure. Today, the guiding principle for any business is to find their place in the digital world with the help of digital marketers who are creative, innovative and up-to-date. This upward trend of growth in digital marketing is set to continue.

What are the current marketing trends 2022?

The latest marketing trends for 2022 include personalization, social media, artificial intelligence (AI) and virtual reality (VR) and the metaverse….

• Personalization. …
• Social media. …
• influencer marketing. …
• New video trends. …
• Social responsibility. …
• Artificial intelligence and machine learning. …
• metauniverse.

What are the 3 main challenges of digital marketing?

5 current digital marketing challenges

• Customer-oriented market. …
• Creating engaging content. …
• Compliance with privacy and data sharing laws. …
• Mobile-friendly approach. …
• Multi-channel marketing strategies.

What are the top 3 principles of digital marketing? Similarly, marketing is a combination of the 3 Cs: Content, Relevant Channels, and Consistency, and we need to take care of all three to ensure Brand Awareness and Leads.

What is the 3 major part of digital marketing?

Digital marketing can be broadly divided into 8 main categories including: search engine optimization, pay per click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics and affiliate marketing.

What are the 3 C’s of digital marketing?

3 principles of social media marketing: content, community and commerce.

What are the top 3 trends of digital transformation?

The top three trends of digital transformation include change management, the growing migration to the cloud, and the use of advanced technologies such as artificial intelligence and machine learning. These trends can help you become more competitive and agile, helping to future-proof your business model.

What are the trends in digital transformation? The latest trends in digital transformation include artificial intelligence (AI) and machine learning (ML), cloud and everything as a service (XaaS), hybrid working, automation, cybersecurity and customer data platforms.

What are the top 5 digital transformation trends?

New trends in digital transformation include hybrid work, intelligent search, AIOps and machine learning, customer data platforms (CDP) and integrated Agile, DevOps and ITSM platforms.

What is digital transformation in 2022?

Digital transformation refers to the process of using digital technology to create new or modify current business processes, culture and customer experiences to meet changing business and market requirements.

What is the latest trend in digital marketing?

Personalized messaging is increasingly becoming a way to follow and another digital marketing trend to watch out for. It not only builds interest in the product and/or brand, but also helps to build stronger and more personal relationships with customers.

What is the biggest internet marketing trend 2022? Among the most popular AI trends for 2022, influencer identification and performance influencer marketing technology top the list.

What are the latest marketing trends?

Major advertising trends for 2022 include metaverse marketing, social media and content marketing including live content and short videos, etc.

What type of marketing is most popular right now?

Video marketing is one of the most important marketing trends today and probably for the foreseeable future. Here we will cover both short videos and longer, traditional videos. 63% of advertisers believe that TikTok and short videos will be the biggest advertising trend in 2023.

What is the future of digital marketing in 2025?

According to a report by Goldman Sachs, by 2025, the future scope of digital marketing in India’s online business will be worth $160 billion, more than three times its current value. As a result, we have a better understanding of the scope of digital marketing in India and its growing appeal as a profession.

Will digital marketing be the future? About 66 percent of marketers expect revenue growth in 2022 and beyond. 90 percent of them say 2020 helped increase digital engagement, a trend that will likely continue well into 2022 (one of those consumer habits that is unlikely to change).

What skills will marketers need in 2025?

Machine learning, advanced analytics and neuromarketing are seen as the most important skills in the marketing department in 2025, and the tools that enable them will be at the top of the shopping list.

How will marketing change in the next 10 years?

Marketers will place more and more importance on using their own data, and brands will need to focus and work harder to use this data more effectively, carefully engaging consumers on their own websites and not on third-party sites.

What would marketing be like in 2025?

The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before and making advertising easier than ever before.

What is the future of marketing in 2025?

By 2025, marketers will be slicing metadata for actionable insights and highly specific marketing efforts. Brands will use complex combinations of personal data, location data and environmental data to deliver the right message to their customers at the right time on the right device.

What will be the future of marketing?

The future of marketing will look at the various changes coming to the online world and how customer interactions will change. This approach is designed primarily for small and medium-sized businesses and takes into account the significant changes that have taken place over the past few years, as well as changes that can present new challenges when it comes to your brand visibility.

What will marketing be like in 2025?

The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before and making advertising easier than ever before.

What are 5 emerging digital marketing strategies to try in 2022?

In addition to short videos for social media, some brands use the power of longer original content to help them build brand sympathy. Investing money in live streams or how-to videos can help brands gain loyal fans and educate audiences about their brand, products, and services.

What are the 5’s of digital marketing? These 5 include a range of different metrics to help you determine, review, and control performance across all your digital marketing efforts. Fives include selling, serving, talking, saving, and sizzling, which will be discussed later.

What are the marketing trends for 2022 and onwards?

In 2022, influencer marketing will become a common marketing tactic. Our report shows that 38% of respondents are increasing the engagement of online influencers in the future. First of all, your business goals will determine your approach to influencer marketing.