In the days of COVID-19, the search engine has become very important for companies that sell – it is the inspiration for 43% of online shoppers in Australia. At the same time, Google’s search algorithm is constantly being updated, and e-commerce businesses that have neglected search engine optimization (SEO) are at risk of losing their place against their competitors.
This means that instead of ranking above for a key product or service, business leaders may find their brand beyond the second page of Google search results, making it almost “invisible” to 9.2 million Australian homes shopping online.
Searching for what you need using Google is now almost instinctive, and most people believe that the search engine just does its job and can’t do anything about it.
But by understanding the motivations behind customer search intentions, businesses can come out on top, and a few simple treatments can brighten up the health of sales.
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Reaching pole position for searches
E-commerce continues to thrive in Australia, but if companies see online sales flattening and products are not moving well enough, companies should look into search engine optimization.
Not being optimized is very common and may not have been a priority among the constant blockages, with the rapid rise of the digital transformation and the prioritization of supply chains, delivery lines, and the online user experience.
Before the pandemic, it was possible to sell only a few businesses, such as selling headphones online. But since e-commerce is the only way to trade in blockchains, search engines may find that the number of search results has increased by 20 times.
This means that there is more competition than ever before, so Google is looking for the best search engine to target and the company that is in charge of the headphones.
Yes, if you buy advertising space, you’ll appear at the top of Google. But you don’t have to take that path with a carefully planned SEO strategy.
SEO is about understanding your customer’s search intent and improving how your business website looks and finds the right way to capture customers.
Business leaders typically understand the importance of search traffic, but may not be aware of the tools available for the optimization section of the equation.
Keyword stuffing is stuffed
Previously, people could put up a very bad website, but load it with the right keywords; to keep up with the analog of headphones, websites would gather as many words as possible about headphones, as well as other popular search terms.
In the beginning, it worked and those pages saw good ranking results on Google. This was known as “black-hat” SEO practice where many agencies or businesses tried to take advantage of how search engines work.
You can still use this tactic today, but Google has enough intelligence to know when you’re doing it in its algorithm and, more critically, to penalize your website for downloading or removing it from its search results.
For today’s search engine, content is king. Keywords are still important, but only when they are embedded in high-quality content that attracts and keeps people engaged.
In the eyes of Google, a brand is seen as an expert when it demonstrates the importance of responding to a customer’s search intent. Then your business becomes important in the world of search.
Understanding what people are looking for and knowing how to answer or solve their questions is a critical factor in success in SEO. Google rewards websites that produce content that takes time for website visitors to digest (be it words, videos, audios).
This means that instead of ranking above for a key product or service, business leaders may find their brand beyond the second page of Google search results, making it almost “invisible” to 9.2 million Australian homes shopping online.8
This means that instead of ranking above for a key product or service, business leaders may find their brand beyond the second page of Google search results, making it almost “invisible” to 9.2 million Australian homes shopping online.9
Searching for what you need using Google is now almost instinctive, and most people believe that the search engine just does its job and can’t do anything about it.0
Searching for what you need using Google is now almost instinctive, and most people believe that the search engine just does its job and can’t do anything about it.1