James Lawrence, co-founder and director of Rocket Agency
The Smarter Marketer Podcast is an initiative I started a few months ago in response to the lack of localized expert content for Australian marketers in our industry.
On my weekly podcast, I sit down with local experts and global authorities to discuss the latest trends, the best resources and tactical marketing advice on how Australian marketers can be more successful in their careers.
Smarter Marketer ranked #1 in the Marketing category on Apple Podcasts in its first week of launch.
Here are five valuable marketing tips straight from the Smart Marketer mic.
1. “Hit the numbers before you take the big turns.” – Global CMO, Ryan Bonnici
On the Forbes list of the 50 Most Influential CMOs in the World, Ryan Bonnici is familiar with the benefits of taking career risks. “I hate the term ‘best practice’,” says Ryan. “It just means everyone else is doing it.”
Having moved from senior marketing roles in Australia to two global CMO roles in the US at companies including Microsoft, Salesforce, Hubspot and G2, he has found that a willingness to be different brings positive attention and more opportunities to showcase your can produce results.
But healthy risk-taking requires a solid foundation. It’s impossible to think creatively when you’re struggling with your key metrics. “Hit your numbers and then make some big bets,” advises Ryan.
2. “Marketing and sales is no longer a specialist game.” – Sales Coach Dean Mannix “Marketers need to be more concerned with conversion and what’s happening down the funnel,” says Dean Mannix, Australia’s leading sales coach and CEO of SalesITV.
Even when companies rely on alignment between marketing and sales, it can be difficult to foster shared goals and a healthy dialogue between these two functions.
To solve this problem, Dean resorts to basic psychology. “There are four things that create a higher level of mutual support between two teams,” explains Dean. “Resemblance, exchange, praise and admiration.”
3. “Ask your SEO agency the right questions.” – SEO expert Jordan Slover
The founder of US-based SEO agency Neon Ambition, Jordan Slover, knows the red flags to look out for when making an SEO agency pitch.
To avoid partnering with an SEO agency that hides behind jargon, vague promises, and long deadlines, Jordan Slover emphasizes the importance of asking the right questions.
“The devil really is in the details,” says Jordan. “How many blog posts [does the SEO agency do]? … How many backlinks are they telling you they will build each month?”
If your direct questions don’t elicit a direct answer, you may need to direct your business elsewhere.
4. “An effective marketing strategy is based on today, not yesterday or tomorrow” – Marketing Strategist, Ashton BishopAward-winning coach and CEO of Step Change Ashton Bishop helps companies around the world develop informed, actionable strategies.
“A lot of companies don’t actually do strategy but pretend they do,” Ashton says, pointing out that too many companies confuse strategy with goals.
In his experience, a good strategy must be driven by context, opportunities and challenges. Because the biggest mistakes in marketing and business are not caused by incompetence, but by “applying a previously solid concept to a changed context”.
5. “Hiring for the head, heart and briefcase” – Marketing recruitment specialist Alicia LykosFounder of Red Wolf Group Alicia Lykos sees recruitment as examining the head (cognitive skills), heart (values) and briefcase (experience) of the applicant. Depending on the role, recruiters prioritize certain characteristics over others.
It’s easy to see the briefcase when it’s open on the hiring table, but how do you determine the head and the heart?
“Ask them a question about originality and see what they say,” says Alicia. “It’s a great question to see people.”
Contents
- 1 What are the 5 skills for marketing?
- 2 What advertising media does Nike use?
- 3 How did Nike start marketing?
- 4 Who is the head of marketing for Nike?
- 5 What is the biggest marketing agency in the world?
What are the 5 skills for marketing?
What skills do you need for marketing?
- Communication. …
- creativity and problem solving. …
- attention to detail. …
- Interpersonal skills. …
- Guide. …
- Adaptability. …
- Write. …
- Data Analysis & analytics.
What are the four marketing skills? The four Ps are a “marketing mix” consisting of four key elements – product, price, location and promotion – used in marketing a product or service. Typically, companies consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
What marketing skills means?
“The activity, set of institutions, skills and processes for creating, communicating, delivering and exchanging offerings of value to customers, clients, partners and society at large.”
What advertising media does Nike use?
Nike fans are most active on Instagram and Twitter. These two social platforms are the main source of mentions. Do you know where the fans of your products are mainly active? Get to know it and think about how to approach them.
What advertising technology does Nike use? Nike’s marketing tactic leverages the four Ps – product, price, promotion and location. While these elements are fundamental in any marketing strategy, Nike understands how to gain an advantage. The brand uses a good combination of these components to attract more potential leads.
Nike uses social media to create a lifestyle and a sense of community among fans. His tweets are short, punchy, persuasive, and almost always include the hashtag #justdoit or other community-building hashtags like #nikewomen.
How does Nike use Instagram to advertise?
Nike Uses Instagram Nike uses its Instagram account more regularly than its Facebook page, posting about once a week on average. One reason for this could be the rising fame of the photo/video sharing platform, which hit 1 billion monthly active users before this year.
What advertising techniques do Nike use?
Nike relies heavily on advertising to promote their products, particularly those featuring high-profile athletes and celebrities. In addition, Nike uses promotional strategies such as discount codes to entice potential customers to purchase their products.
Does Nike use digital marketing?
We harness the power of consumer science and analytics, digital marketing, software development, social media and more to pull intelligent, personalized digital experiences through every phase of brand engagement.
When did Nike start using digital marketing?
Considered a marketing powerhouse, Nike started its digital marketing initiatives when it launched its website Nike.com in 1996 and its online store in 1999. Nike introduced a service called “NikeiD” in 2005 that allowed its customers to design their own shoes online.
What type of marketing is Nike?
Nike relies heavily on advertising to promote their products, particularly those featuring high-profile athletes and celebrities. In addition, Nike uses promotional strategies such as discount codes to entice potential customers to purchase their products.
Does Nike use Facebook ads?
Facebook ads are just one part of Nike’s overall Facebook and social media strategy. There are a number of other ways Nike uses Facebook to increase sales and stay connected with consumers. Additionally, Nike’s Facebook advertising strategy plays into its larger, more ubiquitous marketing strategy.
What type of ads does Nike use?
Nike advertises through traditional media (e.g. television and print media) and online. For example, the company places ads for athletic shoes on Google’s digital advertising network, including YouTube.
Leveraging the two largest online networking platforms including Facebook and Instagram, Nike helps engage with its diverse audiences. Like most global brands, Nike has separate Facebook pages for each sub-brand including Golf, Nike Run Club, etc.
How did Nike start marketing?
A design student, Carolyn Davidson, created the infamous “Swoosh” logo for just $35. She later received 500 shares in the company for her work. From there, Nike created some of the world’s greatest marketing moments and innovations that forever put their name on the athletic apparel map.
What was Nike’s first marketing strategy? While Nike’s early marketing strategy focused on print publications, they later dominated other media, such as television in the 80s and 90s, via modern social media platforms.
Why is Nike successful in marketing?
By offering more products to more people in more markets than any other sports company, they are able to capture far more market share than any other company. Like most leading companies in the market, Nike values the consumer and the importance of providing a quality product.
How does Nike have a good marketing strategy?
Financial support. Nike relies heavily on advertising to promote their products, particularly those featuring high-profile athletes and celebrities. In addition, Nike uses promotional strategies such as discount codes to entice potential customers to purchase their products.
What type of marketing does Nike use?
The Company’s promotional tactics and methods involve various types of communication, using various channels that reflect the dynamics of the sporting goods market. Nike’s advertising mix includes a combination of advertising, personal selling, direct marketing, sales promotions and public relations.
How did Nike first advertise?
Early Advertising One of Nike’s earliest advertising campaigns was the “There is no finish line” campaign created by John Brown and Partners. The poster was an instant hit with consumers and became legendary in the design industry for pretty much launching the advertising ethos of Nike itself.
Who created Nike advertisement?
Advertising executive Dan Wieden came up with Nike’s slogan “Just Do It” – WSJ.
How did Nike advertise?
Nike advertises through traditional media (e.g. television and print media) and online. For example, the company places ads for athletic shoes on Google’s digital advertising network, including YouTube.
Who is the head of marketing for Nike?
Dirk-Jan van Hameren – EVP, Chief Marketing Officer – Nike | LinkedIn.
Who reports to the Chief Marketing Officer? The CMO is a member of the C-Suite and typically reports to the Chief Executive Officer. A number of senior vice presidents, vice presidents, directors and other senior marketing managers responsible for various parts of the marketing strategy may report directly to the CMO.
Who is the marketing director of Adidas?
Chris Thompson – Global Brand Marketing Director – adidas | LinkedIn.
Who is Nike marketing director?
Bianca Richter – Senior Director Brand Marketing CBM – Nike | LinkedIn.
Who is the head of marketing for Adidas?
Emily Maxey – Vice President Global Marketing & Purpose – adidas | LinkedIn.
Who is the marketing manager of Apple?
Global marketing. Greg “Joz” Joswiak is Apple’s senior vice president of Worldwide Marketing, reporting to CEO Tim Cook. Since joining Apple in June 1986, Joz has played a pivotal role in the development and launch of some of the world’s most popular consumer products, including the original iPod and iPhone.
What is the role of marketing at Apple?
Marketing Communications This team crafts the messages that ensure the world learns about our products and services in a way that reflects the products themselves: simple, beautiful and with personality.
Where is Greg Joswiak from?
| Gregory Joswiak | |
|---|---|
| nationality | American |
| education | BS, University of Michigan, 1986 (Computer Engineering) |
| profession | Senior Vice President, Global Marketing |
| employer | apple inc |
Who is the vice president of marketing at Nike?
Adrienne Lofton is Vice President of North American Marketing at Nike.
What is the biggest marketing agency in the world?
| rank | Name of the advertising agency | headquarters |
|---|---|---|
| 1 | WPP AG | London, United Kingdom |
| 2 | Omnicom group | New York, United States |
| 3 | Publicis | Paris, France |
| 4 | The Interpublic group of companies | New York, United States |
Who are the Big 5 advertising agencies? Largest Agencies WPP, London $4.45bn. Omnicom Group, New York City $3.43 billion. Publicis, Paris $2.96 billion. IPG, New York City $2.26 billion.
Who are the big 6 advertising agencies?
Some estimates suggest that up to 90% of US media is controlled by just six companies. The six major media companies are currently Comcast (NASDAQ:CMCSA), Walt Disney (NYSE:DIS), AT&T (NYSE:T), Paramount Global (NASDAQ:PARA), Sony (NYSE:SONY) and Fox (NASDAQ: FUCHS).
What are the big 4 agencies?
The Big 4 of management consulting are Deloitte Touche Tohmatsu (Deloitte), KPMG International (KPMG), PricewaterhouseCoopers (PwC) and Ernst & Young (EY). As of 2020, they are the top four consulting firms by revenue.
Which are the leading advertising agencies?
Advertising dollars have shifted to digital. WPP, Omnicom and Publicis Groupe are the top advertising companies by revenue. Do you work in the e-commerce and retail industry? Get business insights into the latest tech innovations, market trends and your competitors with data-driven research.
What are the big 4 agencies?
The Big 4 of management consulting are Deloitte Touche Tohmatsu (Deloitte), KPMG International (KPMG), PricewaterhouseCoopers (PwC) and Ernst & Young (EY). As of 2020, they are the top four consulting firms by revenue.
