Experienced performance marketer diversifies omnichannel offering with go-to-market capabilities
SAN DIEGO, Nov. 14, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, is diversifying its leadership team with David Hutchinson as vice president of marketplaces. In this role, the recognized retail media expert will focus on driving further integrations within the digital marketing mix as e-commerce and retailers increasingly open up media channels.
Hutchinson brings its nearly 20 years of experience in paid search, SEO, retail, marketplace and affiliate marketing to develop a framework for integrating digital marketing channels with retailers in as incremental and new opportunities for customers. This newly created role will seize emerging opportunities in the marketplace as companies such as Amazon, Walmart, Kroger and more continue to open media and brand building channels both online and in-store. The Marketplaces specialty will help clients seize the opportunity to use retailers’ cookie-free data to interact with their consumers and further enhance their brands within retailer platforms using SEO, social enhancements and UX.
“We are excited to have David’s expertise diversify our leadership team to meet customer demand and capture new growth opportunities in this space,” said Mike Gullaksen, CEO of NP Digital. “David’s proven track record of connecting brand performance across e-commerce, retailers and market channels will be instrumental in opening up future areas of expansion for our clients.”
Hutchinson joins NP Digital with extensive experience in global retail media and market leadership roles, having worked for Covario, iProspect, Dentsu and most recently at Molzi by Brainlabs as SVP of Marketplaces.
“NP Digital’s growth and commitment to overall quality throughout has been nothing short of exceptional, with this latest expansion we recognize that consumers are not buying and consuming in a silo and engaging across the ‘ecosystem under one agency will provide a seamless experience for our clients and their customers,’ said Hutchinson.
NP Digital continues to move forward by adapting to new technologies and channels, diversifying performance marketing offerings, and gaining industry recognition, such as Search Engine Land’s recent “Best Omnichannel Integration” award.
About NP Digital: NP Digital is a performance marketing agency focused on enterprises and midsize businesses. Backed by its proprietary technology division and Ubersuggest platform, NP Digital is considered one of the fastest growing award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialized execution to build meaningful partnerships. These partnerships include some of the world’s largest Fortune 500 brands, in addition to medium-sized DTC challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries and 40 of the 50 US states. For more information, visit npdigital.com or neilpatel.com/ubersuggest.
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