SAN DIEGO, Nov. 14, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, is diversifying its leadership team with David Hutchinson as vice president of marketplaces. In this role, the recognized retail media expert will focus on driving further integrations within the digital marketing mix as e-commerce and retailers increasingly open media channels.
Hutchinson brings nearly 20 years of experience in paid search, SEO, retail, marketplace and affiliate marketing to create a framework for integrating digital marketing channels with retailers as incremental and new opportunities for customers. This newly created role will capitalize on new opportunities in marketplaces as companies like Amazon, Walmart, Kroger and many others continue to open media and branding channels both online and in stores. The Marketplaces specialty will help customers leverage the ability to use retailers’ cookieless data to engage with their consumers and further enhance their brands within retailer platforms through SEO, social and UX improvements.
“We are excited that David’s expertise diversifies our leadership team to drive customer demand and capture new growth opportunities in this space,” said Mike Gullaksen, CEO of NP Digital. “David’s proven track record of connecting brand performance across e-commerce, retailer and marketplace channels will play a significant role in unlocking future areas of expansion for our clients.”
Hutchinson comes to NP Digital with an extensive background in global retail media and marketplace leadership roles, having worked for Covario, iProspect, Dentsu and most recently at Molzi by Brainlabs as SVP of Marketplaces.
“NP Digital’s growth and commitment to end-to-end quality has been outstanding throughout. With this recent expansion, we recognize that consumers don’t shop and consume in one silo, and collaborating across the ecosystem under one agency will provide a seamless experience for our customers and their customers,” said Hutchinson.
NP Digital continues to make strides in adapting to new technologies and channels, diversifying performance marketing offerings, and earning industry recognition such as Search Engine Land’s recent Best Omnichannel Integration award.
About NP Digital:
NP Digital is a performance marketing agency focused on challenging corporate and mid-market brands. Underpinned by its proprietary technology division and platform, Ubersuggest, NP Digital is recognized as one of the fastest growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view of applying expert execution to build meaningful partnerships. These partnerships include some of the world’s best-known Fortune 500 brands, as well as mid-sized DTC Challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries and 40 of the 50 US states. Visit npdigital.com or neilpatel.com/ubersuggest for more information.
