SAN DIEGO, December 20, 2021 / PRNewswire-PRWeb / – According to Rio SEO research, national consumer search behavior trends last month revealed a significant YoY increase in traffic metrics and local search list conversions in the retail and hospitality industries.
According to TSA checkpoint travel numbers, the number of airline travelers increased significantly in November 2021 compared to November 2020. As a result of the increase in travel, consumers booked bookings, which reinforced Rio SEO results.
“Consumers are becoming more confident and comfortable with activities like indoor shopping and travel, and we are seeing a direct correlation with their local search behaviors,” said Ryan Weber, director of client success, Rio SEO. “With increased travel, it’s important for hospitality brands to create an interactive, 5 – star customer experience. Touch – check – in options, improved sanitation procedures, and seamless communication are critical to increasing conversions.”
Total search for Google Business Profile increased 58% for hotels, 41% increased website conversions and 87% increase in clicks for YoY guides. In addition, the total number of retail searches increased by 12%, website conversions increased by 6% and clicks for guides increased by 21%.
The future looks strong for other industries as well.
Service businesses, finance, sit-down restaurants, fast-service restaurants, retail, hotels, healthcare and multi-family residential organizations combined have seen YoY increases in local search behavior:
In addition, Rio SEO reviewed MoM trends, however, found only a small increase in retail space:
“With Black Friday, Cyber Monday and Giving Tuesday, we were expecting to see higher traffic this holiday season – however, we believe low inventory and supply chain delays could put pressure on consumers to start shopping more. earlier this year, “Weber said. “Despite the current forecast, we expect to see strong retail inventory performance and expansion by the end of the year to 2022.”
To view the full analysis, or to request a demonstration of Rio SEO ‘s comprehensive local marketing platform, visit RioSEO.com.
Rio SEO is the premier local marketing platform for enterprise brands, agencies and retailers. Rio SEO Open Local Platform SEO provides a comprehensive, seamless integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting and Local Manager – that have increased brand visibility across search engines , social networks, map apps and much more.
Founded in 2006, Rio SEO is one of the largest global providers of localized search automation solutions and patented SEO reporting tools, driving business from search to sale for corporate brands worldwide. More than 150 enterprise brands and retailers rely on their innovative technology and Rio SEO local marketing expertise to drive motivated, measurable online traffic to their local websites and into physical stores. Rio SEO currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality and many more. For more information, visit rheseo.com or follow @rio_SEO on Twitter.