SAN DIEGO, December 20, 2021 / PRNewswire-PRWeb / – According to research by Rio SEO, last month’s national consumer search behavior trends revealed a significant year-over-year increase in online traffic. local search listings and conversion metrics in both the hospitality and retail industries.
According to TSA checkpoint travel numbers, there has been a significant increase in air travelers during November 2021 compared to November 2020. The increase in travel has led to consumers booking hotels, strengthening the Rio SEO results.
“Consumers are becoming increasingly confident and comfortable with activities such as in-store shopping and traveling, and we see a direct correlation with their local search behaviors,” said Ryan Weber, director of customer success, Rio SEO. “With the increase in travel, it is important for hospitality brands to create a 5-star interactive customer experience. Having options for touch-free check-in, enhanced sanitation procedures and perfect communication is key to increasing conversion “.
Hotels saw a 58% increase in total Google Business Profile searches, a 41% increase in website conversions and an 87% increase in directional clicks. YoY. In addition, retail saw a 12% increase in total searches, a 6% increase in website conversions and a 21% increase in clicks per direction.
The future looks bright for other industries as well.
Businesses, finance, sitting restaurants, fast food restaurants, retail, hotels, healthcare, and multifamily residential organizations have commonly seen YoY increases in local research behavior:
In addition, Rio SEO reviewed MoM trends, however, and found only a slight increase in sales space:
“With Black Friday, Cyber Monday and Giving Tuesday, we anticipate seeing higher traffic this holiday season, however, we believe that low inventory and supply chain delays may have pushed consumers to start shopping earlier this year, ”Weber added. “Despite the current forecast, we expect to see a strong return on sales listings by the end of the year and expand in 2022.”
To view the full analysis, or to request a demo of Rio SEO’s complete local marketing platform, visit RioSEO.com.
Rio SEO is the leading local marketing platform for business brands, agencies and resellers. Rio SEO’s Open Local Platform provides multi-location organizations with a complete integrated suite of turnkey local marketing solutions and reputation management tools – Local Listing, Local Pages, Local Reviews, Local Rating, Local Reporting and Local Manager – has been shown to increase brand visibility. through search engines, social networks, card applications and more.
Founded in 2006, Rio SEO is one of the largest global providers of local search engine automation solutions and patented SEO reporting tools, leading the business from search to sales for corporate brands around the world. More than 150 business brands and resellers rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated and measurable online traffic to their local websites and physical stores. Rio SEO currently serves Fortune 500 businesses in a variety of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.