SAN DIEGO, November 23, 2021 / PRNewswire-PRWeb / – A recent Rio SEO analysis reviewing 200,000 Google Business Profiles highlights a boost in consumer confidence. Last month’s national search behavior revealed a significant increase in local traffic and conversion metrics among retail and sit-down restaurants, compared to September 2021.
According to the Conference Board’s Consumer Confidence® Index, consumer perception of current conditions improved in October – a reversal of a previous three-month downward trend and further reinforcing Rio SEO findings.
Retail saw a 15% increase in total searches, a 21% increase in website conversions and a 21% increase in click for directions. In addition, sit-down restaurants saw a 12% increase in total searches, an 11% increase in call conversions, a 13% increase in website conversions and a 14% increase in click for directions.
“Retailers and restaurants that provide an exceptional customer experience will win this holiday season and beyond,” said Ryan Weber, director of client success, Rio SEO. “Adopting an omnichannel marketing approach will allow businesses to broaden their reach, create a seamless experience and increase conversion opportunities – whether a customer is shopping or eating in person, or ordering online. Retailers and restaurants should ensure that their messaging is consistent and available, updated in real time across all platforms. “
While October 2021 listed upward traffic and conversions in these two areas only month over month, all industries – service businesses, finance, sit-down restaurants, fast-service restaurants, retail, hotels, healthcare, and residential all saw family – together YoY increases total views, total searches and click for directions:
“The Conference Board’s November initial consumer confidence sentiment is at its lowest level of 10 years. Despite this national outlook, we still hope to see a rebound in local search behavior with the holiday season fast approaching,” added Weber.
To receive the latest local marketing trends and industry insights directly in your inbox, subscribe to the Rio SEO e-newsletter at RioSEO.com.
Rio SEO is the leading local marketing platform for enterprise brands, agencies and retailers. Rio SEO Open Local Platform provides multi-location integrated suite of single contractor local marketing solutions and reputation management tools for multi-location organizations – Local Lists, Local Pages, Local Reviews, Local Scores, Local Reports and Local Manager – proven that they increase brand visibility across search engines, social networks, application maps and more.
Founded in 2006, Rio SEO is one of the largest global providers of local search automation solutions and patented SEO reporting tools, driving business from search to sales for corporate brands worldwide. More than 150 enterprise brands and retailers rely on their innovative technology and local Rio SEO marketing expertise to drive stimulating, measurable online traffic to their local websites and into physical stores. Rio SEO currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.
Chelsea Alves, [email protected], +1 858-529-5042, [email protected]