Rio SEO and Forsta Enterprise Local Retail Search Insights white paper reveals compelling search discovery and conversion trends throughout the first half of 2022.
SAN DIEGO (PRWEB) October 24, 2022
New in-house research by Rio SEO and Forsta found that retailers’ search discovery metrics, including views and searches for Google Business Profile (GBP) listings, rebounded in the second quarter of 2022 after a first challenging quarter Retailers collectively have encountered numerous external factors, including health-related and macroeconomic headwinds, to overcome in the first half of the year. This includes lingering concerns about COVID-19, rising inflation and, in turn, fewer discretionary funds available to fuel the economy. Despite these myriad concerns, consumer interest in engaging with retailers grew substantially in the second quarter compared to the first quarter, as shown in the white paper.
Additionally, Rio SEO and Forsta saw a surprising increase in business listing conversion shares for retailers in the second quarter compared to the first quarter, including total clicks on business listings, website clicks, clicks for driving directions and clicks to make a phone call. The most significant increases in conversion actions were total clicks and clicks for driving directions. This points to continued interest in retail consumption, despite global and domestic headwinds.
“Retail brands were perhaps the industry that faced the most adversity in the first half of the year,” said Mick Wilson, vice president of customer success. “However, our research with Forsta shows that retailers continue to see growth in terms of local search discovery and conversions despite concerns about a recession. Through these findings, retail brands can see how their own performance compared to other national retailers in the first half of 2022. , explore some of the macroeconomic factors that affected retailer performance and discover proven tips to improve the local experience for users who are actively searching for products and stores as well.”
In this white paper, Rio SEO and Forsta analyzed local search data from more than 64,000 US retail locations of 66 multi-location retailers during the first half of 2022, including: local organic search volume, local search views (Package of maps), clicks on a MapPack the listing, clicks to the website, clicks to make a phone call and clicks to get driving directions.
Visit the Rio SEO website to access the full white paper and learn more about the findings.
Rio SEO is the leading local marketing platform for business brands. The Open Local Platform offers multi-location organizations a complete and seamlessly integrated set of turnkey local marketing solutions proven to increase brand visibility in search engines, social media, map apps and more. The world’s leading enterprise brands (retail, restaurants, hospitality, financial services, healthcare and more) rely on Rio SEO’s innovative technology and local marketing expertise to drive measurable and motivated online traffic to websites and locations physical Rio SEO is part of Forsta, a global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technologies of Forsta and Rio SEO enable brands to engage consumers throughout the entire customer journey, from discovery to purchase and advocacy. For more information, visit http://www.rioseo.com.
Forsta, a Press Ganey company, powers the HX (Human Experience) platform, a comprehensive experience and research technology platform that breaks down the silos between CX (customer experience), employee experience (EX), market research, so that companies can gain a deeper and more complete understanding of the experiences of their audiences. The HX platform collects and analyzes data and translates findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations in a variety of industries, including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant for Voice of the Customer. For more information, visit http://www.forsta.com.
For the original version on PRWeb, visit: https://www.prweb.com/releases/retail_google_business_profile_listing_views_and_searches_rise_over_25_in_second_quarter_according_to_new_rio_seo_and_forsta_research/prweb18968832.htm
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Google Analytics works on the hybrid model, that is, it offers both the freemium service and the paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charges.
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Is Google Analytics Free 2022?
Google Analytics, or GA, is a free analytics tool that gives you detailed insight into how your website and/or app is performing. It integrates with Google Ads, Search Console, Google Optimize, Google Tag Manager and other Google products. It is a powerful tool for analyzing traffic, audiences and user behavior.
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Why should I use GA4?
GA4 is a new property designed for the future of measurement: it collects both website and app data to better understand the customer journey. It uses event-based data instead of session-based data. Includes privacy controls such as cookie-free measurement and behavioral and conversion modeling.
Do I need Google Analytics 4? It’s official: You must switch to Google Analytics 4 by July 2023. Google has officially announced that ‘Universal Analytics’ (Google Analytics as you currently know it) will officially end in July 2023. This means that all websites should be ready to switch to Google Analytics 4.
Why should I upgrade to GA4?
GA4 changes the way data is collected, focusing on tracking individual user journeys, so you can more easily obtain data about how a user flows and interacts with your web properties. Universal Analytics was based on a session model.
Why should I switch to GA4?
GA4 uses machine learning to predict the likelihood of purchase and abandonment for each individual user. This means you can target your marketing efforts more effectively and focus on users most likely to convert or abandon. Also, GA4 will continue to learn and become more accurate over time.
Why is Google Analytics 4 better?
Analytics creates a single user journey from all data associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property embeds User ID natively in all reports, analytics, and statistics and does not require a separate User-ID report view.
Why is GA4 better than Universal Analytics?
Universal Analytics tracks screen views on separate mobile-specific properties, while GA4 combines web and app data into the same property. If you’re tracking both web and app data in your GA4 property, be sure to factor in additional app traffic when comparing page view metrics between the two.
What does Google Analytics tracking code look like?
The tracking ID is a string like UA-000000-2. This should be included in your tracking code to tell Analytics which account and property you want to send the data to.
What does Google Analytics 4 code look like? Universal Analytics Property IDs are in the format “UA-XXXXXXX”. Sometimes called a tracking ID. In this guide, we’ll refer to it as the UA property ID. Web data streams owned by Google Analytics 4 use a tag identifier in the format “G-XXXXXXXXX”.
Where do I find my Google Analytics tracking code?
Find your Google tag
- Sign in to your Google Analytics account.
- Click Admin.
- At the top of the Property column, select your property.
- In the Property column, click Dataflow > Web.
- Click on your website’s data stream.
- In the Google tag, click Show tag instructions.
What is a Google tracking code?
A Google Analytics tracking code is a piece of JavaScript that sends traffic data related to website visitors’ sessions to Google Analytics. The script snippet can be added to the HTML of each page on a website, or alternatively, if the website uses a tag manager, the tracking script can be added.
How does a tracking code looks like?
Tracking numbers consist of letters and numbers, usually between 8 and 40 characters, sometimes with spaces or dashes between groups of characters. When shown on a receipt after a package is shipped, the tracking number is usually near the barcode.
What is an example of a tracking number?
The most common USPS tracking number format is 20 digits (such as 9999 9999 9999 9999 9999), or a combination of 13 thirteen alphanumeric characters, usually beginning with 2 Two alphabets, followed by 9 Nine digits, and ending for âUS. United States (eg EA 999 999 999 US).
What tracking uses 12 digits?
FedEx has a powerful advanced information system where we upload data about your shipment as it moves through our network. All you need is the 12-digit package tracking number. To track the status of your shipment: Go to our tracking page and enter up to 25 tracking numbers.
What is a Google Analytics tracking code?
The Analytics tag is a piece of JavaScript that collects and sends data to Analytics from a website. You can add the Analytics tag directly to the HTML of each page on your site, or indirectly through a tag management system such as Google Tag Manager.
What does a tracking code do?
In website analytics, a tracking code is a piece of JavaScript code that tracks a user’s activity on a website by collecting data and sending it to the analytics module. The code is automatically generated, is different for each website, and must be installed on each page you want to track.
How do I add Google Analytics 2022 to my website?
Start with data analysis
- Create an Analytics account. Go to google.com/analytics. To create an account, click Get started today. If you already have a Google Analytics account, click Sign in to Analytics.
- Set up Analytics on your website and/or app.
Is Google Analytics automatically added to a website? After you enter your tracking ID, each platform automatically adds your Google Analytics tracking code to every page on your website.
How can I see who viewed my Google business page?
Once you go to the Statistics tab of your Google My Business profile, you’ll be able to see data about the number of times you’ve been discovered in searches, the number of times customers have seen your business on Google, and more.
Can I see who has viewed my Google Business Profile? Owners and managers can see how often their profile has been viewed through their business profile on Google Maps. You can use profile view statistics to track your business’s popularity among current and potential customers. Only business profile owners and managers can see profile statistics.
Can you see who viewed your Google Maps?
Welcome to the Google Maps Community Support Forum and thanks for your post. Unfortunately, however, there is no way to find out the details of people who have viewed your contributions. Viewers can like or upvote your contribution. However, to protect privacy, Google will never reveal the identity of people who do so.
How do I find someone on Google Maps without them knowing?
Following someone on Google Maps without them knowing isn’t a thing anymore. Google now alerts the person who is sharing their location by sending them a notification. Fortunately, you can still use the mSpy app to track your husband or wife without them knowing.
How do I see views on Google Maps?
Tap a placemark. At the bottom, tap the site name or address. Scroll down and select the photo labeled “Street View.”
How can I see my Google business views?
You’ll see the number of views your listing has received through each of these services: Search View: A customer found your business using Google Search. Shown as “search views” in bulk reports. Views on Maps: A customer found your business through Google Maps.
What happened to Google My Business?
Transition from the Google My Business app to Google Maps and Search. The Google My Business mobile app is no longer available. You can use the Google Maps mobile app and Google Search to keep your business profile up to date and reach your customers wherever they are. Learn how to manage your profile directly on Google.
Is Google My Business worth it?
Optimizing your Google My Business page takes time and effort, and keeping it up to date takes even more. Is it worth all the effort? Regardless of whether you are a local, regional, national or international business, the simple answer is YES.
