The new tool allows brands to change the way their information appears in Apple apps
SAN DIEGO, Calif., Jan. 12, 2023–( BUSINESS WIRE )–Rio SEO, the all-in-one local marketing platform proven to increase online visibility for corporate brands, today announced integration with the Apple Business Connect API. This new integration allows Rio SEO to streamline the management of local listings for its multi-location clients by maintaining and quickly publishing critical business information and updates to Apple Maps location cards and across Apple apps.
“We created Business Connect to provide Apple users around the world with the most accurate information on where to eat, shop, travel, and more,” said Eddy Cue, senior vice president of Apple Services. “Apple Business Connect gives every business owner the tools they need to connect with customers directly, and take more control over the way billions of people see and engage with their products and services every day.”
Businesses can now seamlessly manage listing information at scale whenever changes or updates are needed, including business name, address, phone number, hours, website URL, and more. Updates ensure a smooth customer experience and business when customers find it in search results. Business Connect also includes Showcases, a new feature on the Maps place card that helps businesses present customers with offers and incentives, such as seasonal menu items, product discounts, and more.
“From our own research, we’ve found 84% of US consumers say they use Apple Maps to find business information,” said Joel Headley, VP of Product Management, Rio SEO. Recent research conducted by Rio SEO also shows that one-fifth of local consumers are unlikely to visit a business with incorrect or missing business information. “The new Apple Business Connect API will allow us to more effectively maintain accurate information on Apple Maps and across Apple apps, resulting in a more seamless experience for customers and increased conversion opportunities for brands.”
In addition to the ability to deliver up-to-date information to Apple Maps location cards, businesses will have access to data and insights on their listings through Business Connect.
Existing clients now have the ability to designate Rio SEO as a vendor of record with Apple enabling timely brand-verified updates to be published on behalf of the business. To learn more about the Apple Business Connect API or how your brand can get started with Local Listing through Rio SEO, visit rioseo.com/apple.
Rio SEO is the leading local marketing platform for corporate brands. The Open Local Platform provides multi-location organizations with a comprehensive, seamlessly integrated suite of local turnkey marketing solutions proven to increase brand visibility across search engines, social networks, map applications, and more. The world’s leading corporate brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. Rio SEO is part of Forsta, a global leader in customer experience (CX), employee experience (EX) and market research (MR). The combined technology of Forsta and Rio SEO enables brands to engage customers throughout the entire customer journey from discovery to purchase to advocacy. For more information, visit rioseo.com.
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