SAN DIEGO (PRWEB)
July 20, 2022
Rio SEO and Movable Ink have entered into a strategic partnership to further streamline the search experience for their clients by providing relevant content in email and mobile communications. Rio SEO is the leading provider of an all-in-one local marketing platform proven to increase online visibility. Movable Ink is a leading provider of content personalization.
By working together, marketers can better seamlessly distribute local store information in email and mobile marketing communications, ensuring that accurate store information is visible in every consumer interaction. This hyperlocal level of personalization ensures that only relevant and targeted information is delivered to the email or mobile phone recipient, which in turn reduces unsubscribe rates and drives sales and customer retention.
“Customer expectations have risen dramatically over the past few years,” said Brian Smith, director of partnerships and strategy at Rio SEO. “They want to spend less time looking for what they need and figuring out where to find it. By working with Movable Ink, our clients can better display important information in digital campaigns, such as location hours and address, location-specific products and promotions, and more. This eliminates friction in the sales pipeline and ensures an optimized user experience.”
Rio SEO’s API provides store information and location details. Combined with movable ink, marketers can display recent store information and location details in an easily scalable and customizable way.
“Customized experiences are no longer an optional part of the marketing program. Consumer expectations have changed rapidly over the past few years, and brands that don’t deliver a customer-centric experience will be left behind,” said Adam Stambleck, President & Customer Director, Movable Ink. “We are excited to partner with Rio SEO to offer our clients another way to activate their data to deliver best-in-class communications that are hyper-adaptive to each individual and device, creating significant long-term customer value.”
Rio SEO clients can expand their email and mobile marketing campaigns and offer hyperlocal content to their clients by contacting their account manager. New clients should contact Rio SEO for more information on its extensive range of local marketing solutions.
“Our partnership with Rio SEO and Movable Ink has allowed us to deliver highly personalized messages that provide our customers with the best shopping opportunity based on their location and past shopping behavior,” said Connor Hurson, head of CRM & Loyalty Manager, North America at Pandora. “Because of their technology and partnership with Movable Ink, they were a pleasure to work with in all phases of the project.”
Rio SEO joins more than sixty integration partners as part of the Movable Ink Exchange, a collection of the most widely used and trusted marketing technologies. Movable Ink Exchange enables marketers to quickly unlock the value of their existing technology investments to create personalized content. Each integration comes with a layer of reliability, support and reference applications to give you peace of mind and help you succeed in the market.
To learn more about Rio SEO’s integration with Movable Ink, visit the Rio SEO website and its Exchange listing.
Customers don’t experience data, they experience content. Movable Ink activates all data into personalized content in any interaction with a customer. The world’s most innovative brands rely on mobile ink to accelerate their marketing performance. The company, with more than 600 employees, is headquartered in New York and operates throughout North America, Central America, Europe, Australia and Japan.
Rio SEO is the leading local marketing platform for enterprise brands, agencies and retailers. Rio SEO’s open local platform provides multi-location organizations with a comprehensive, seamlessly integrated set of local marketing solutions and turnkey reputation management tools – local listings, local pages, local reviews, local reviews, local reporting and local manager – proven to strengthen the brand visibility in search engines, social networks, map apps and more.
