Multi-location enterprise brands now have the ability to streamline and enhance their local customer experience through mobile and email marketing campaigns.
Rio SEO and Movable Ink have formed a strategic partnership to further streamline their clients’ search experience by delivering relevant content across email and mobile communications. Rio SEO is the leading provider of an all-in-one local marketing platform proven to increase online visibility. Movable Ink is the leading provider of content personalization.
By partnering, marketers can more easily distribute local store data within email and mobile marketing communications, ensuring store information is visible in every consumer interaction. This level of hyperlocal personalization ensures that only relevant and specific information is provided to the email or mobile recipient, which in turn reduces unsubscribe rates and drives sales and customer retention.
“Customer expectations have expanded greatly over the past few years,” said Brian Smith, director of partnerships and strategy at Rio SEO. “They want to spend less time searching for what they need and figuring out where to find it. By partnering with Movable Ink, our customers are better able to display important information in digital campaigns, such as store hours and address location, the specific location. products and promotions, and more. This removes friction in the sales journey and provides an optimized user experience.”
The Rio SEO API provides store information and location details. Combined with Movable Ink, sellers can display recent store information and location details in an easily scalable and customizable way.
“Personalized experiences are no longer an optional part of a marketer’s program. Consumer expectations have changed rapidly in recent years, and brands that don’t deliver customer-centric experiences will be left behind,” said Adam Stambleck, President & Client Director, Movable Ink. “We are excited to partner with Rio SEO to offer our clients another way to activate their data to deliver best-in-class communications, hyper-tailored to each individual and device, and drive meaningful customer value long-term”.
Rio SEO clients can expand their email and mobile marketing campaigns and deliver hyperlocal content to their clients by contacting their Account Manager. New clients should contact Rio SEO to learn more about their extensive suite of local marketing solutions.
“Our partnership with Rio SEO and Movable Ink has allowed us to deliver highly personalized messages that give our customers the best purchase option based on their location and past purchase behaviors,” said Connor Hurson, CRM & Loyalty Manager, North America at Pandora. “Their technology and partnership with Movable Ink made them a pleasure to work with during all phases of the project.”
Rio SEO joins over sixty integration partners as part of the Movable Ink Exchange, a collection of the most widely used and trusted marketing technologies. The Movable Ink Exchange enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of application reliability, support and reference to give you peace of mind and help you achieve marketing success.
To learn more about Rio SEO’s integration with Movable Ink, visit the Rio SEO website and their Exchange listing.
Customers don’t experience data, they experience content. Movable Ink activates any data in personalized content in any engagement with the customer. The world’s most innovative brands trust Movable Ink to accelerate their marketing performance. With more than 600 employees, the company is headquartered in New York City and operates in North America, Central America, Europe, Australia and Japan.
Rio SEO is the leading local marketing platform for enterprise brands, agencies and retailers. Rio SEO’s Open Local Platform offers multi-location organizations a complete and seamlessly integrated set of turnkey local marketing solutions and reputation management tools: local listings, local pages, local reviews, local ratings, local reports and local manager, who has proven to increase the brand. visibility in search engines, social media, map apps and more.
Founded in 2006, Rio SEO is among the leading global providers of local search automation solutions and proprietary SEO reporting tools, driving the search for sale business for corporate brands worldwide. Hundreds of business and retail brands rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated and measurable online traffic to their local websites and physical stores. Rio SEO currently serves Fortune 500 companies in a variety of industries including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.
For the original version on PRWeb, visit: https://www.prweb.com/releases/rio_seo_partners_with_movable_ink_to_optimize_customer_experiences_by_delivering_relevant_hyperlocal_content/prweb18750562.htm
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