Rio SEO has released the results of its Local Search Trends Report 2022, which analyzes the evolving behavior of local consumers. The results were collected from more than 170,000 business locations in the United States and are classified into eight categories. These changes will affect local search volumes and conversion metrics. Rio’s SEO report outlines the top local marketing trends and how these changes will affect your business.
Consumer behavior is changing, and Rio’s most recent SEO report details this shifting pattern. In March 2021, restaurant listings increased by 10% and restaurant searches increased by more than 50%. The report also notes that many restaurants have closed in the past two years due to staffing problems. Research shows that the local search trend is likely to continue to evolve in the near future.
The report’s findings indicate that the number of restaurant searches has decreased over the past two years and that consumers have increasingly switched to online reviews. Using search engines to find local restaurants is an important tool for growing local business, but it’s hard to know how to use it. The Rio SEO Open Local Platform is an all-in-one local marketing solution that provides multi-site organizations with local marketing solutions and reputation management tools.
Rio’s latest SEO report highlights consumer search behavior across eight categories. It details the behavior of consumers looking for local businesses. In addition to identifying the top channels to increase revenue, Rio SEO also identifies the top ROI channels in local search. The report includes data on restaurant searches, restaurant closures, staffing issues, and more. In addition, the Rio SEO study also analyzed the performance of local search and social media accounts, with more than 2 million business locations in the United States. Despite this decline, the trend of local search continues to be on the rise.
Consumer behavior is constantly changing. The Rio SEO Local Consumer Search Behavior Report examines changes in consumer search behaviors in eight categories. The report also includes the number of views and clicks on local business listings. The results highlight trends and challenges for local businesses in different sectors. Findings from the study include a detailed analysis of Google’s business profile metrics in 2022 and a forecast for local consumer behavior over the course of the year.
Rio SEO’s Local Consumer Search Behavior Report includes data on restaurant search behavior, restaurant listing views, and staffing issues. It also identifies trends in restaurant traffic and revenue growth. Rio SEO’s open local platform currently offers a full set of local marketing solutions. In addition to the report findings, it also provides turnkey local marketing and reputation management solutions.
Rio SEO’s Local Consumer Search Behavior Report provides comprehensive insights into consumer searches and consumer behavior. The report reveals trends in restaurant search behavior in March 2022. The report also reveals the challenges marketers have faced over the past two years. For example, the data outlines how consumers accessed restaurant listings and how they were used. The results reveal that the use of mobile devices and voice search increased by 10%.
In addition to global trends, the report analyzes consumer search behavior of US restaurant customers and identifies key channels for ROI. In the US, local search ranks second in terms of ROI and has the highest page views per session. Rio’s SEO report is available for download on its website. The findings of the report should provide important insights to local businesses.
Despite the growing popularity of local search, the report’s findings show that the trend in consumer searches is changing rapidly. The report provides a clear picture of how consumers search for a particular type of product and how they use the internet to find a place to eat. In addition to global trends, Rio SEO’s report looked at consumer searches in local searches in the US, Australia and the UK.
An in-depth analysis of Google’s business profile insights by vertical in 2021 shows huge changes in consumer behavior in 2020 and 2021.
, / PRNewswire-PRWeb / – According to Rio SEO, many industries saw an increase in Google’s business profile metrics in April 2021, around the time that mask restrictions began to ease in the U.S. and before the delta variant. . This insight is just one of many findings from the newly released report from Rio SEO, the leading provider of local marketing platforms for corporate brands, agencies and resellers.
Changes in consumer behavior often occur, given economic shifts, current events and unforeseen disruptions, such as the COVID-19 pandemic. Rio SEO’s report reinforces these changes, showing that the challenges marketers have faced over the past couple of years were widespread, without the vertical remaining unaffected.
Rio SEO’s Local Consumer Search Behavior Report found that restaurants began seeing jaw-dropping search volumes and business listing views in March 2021.
However, long-term impacts include more than 110,000 restaurant closures and ongoing staffing problems for this industry.
“Each industry has faced its own unique set of opportunities and challenges in the midst of the pandemic,” said Mick Wilson, vice president of customer success, Rio SEO. “Adapting to meet the needs of consumers during this time is necessary. Those who adapted and orientated themselves survived the peak of the pandemic and came out stronger on the other side.”
Additional highlights and key takeaways include:
“While restaurants are still on their way to recovery, seating and fast-service restaurants were two of the most impactful verticals we studied,” added Wilson. “Online ordering has quickly become essential for operators with full-service restaurants, as has the implementation of loyalty programs to entice customers to return, even in times of uncertainty.”
Businesses, consumers and marketers can use Rio SEO’s report to visualize the impact of the pandemic on local search volume and conversion metrics to continue to compare and adapt their current search goals to meet needs of their consumers.
About Rio SEO’s Local Consumer Search Behavior Report:
Its results were collected from more than 170,000 US business locations over the span of 2021. These locations were organized into eight different categories for analysis. Visit the Rio SEO website to access the full report and learn more about the results.
Rio SEO is the leading local marketing platform for corporate brands, agencies and resellers. Rio SEO’s open local platform offers multi-site organizations a full and seamlessly integrated suite of turnkey local marketing solutions and reputation management tools: Local Ads, Local Pages, Local Reviews, Local Ratings, Local Reports and local manager, who have been shown to increase brand visibility on search engines, social networks, map applications and more.
Founded in 2006, Rio SEO ranks among the largest global providers of local search automation solutions and proprietary SEO reporting tools, driving the business from search to sale for corporate brands around the world. Hundreds of corporate and retail brands rely on its innovative technology and local marketing expertise to drive motivated and measurable online traffic to local pages and brick-and-mortar stores. Rio SEO currently serves Fortune 500 companies in a variety of industries, including retail, restaurants, financial services, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.
Chelsea Alves, Rio SEO, 858-529-5005, [email protected]