Leading snack food providers Danone and Barcel use Salsify to optimize their omnichannel experiences, including the physical and digital shelf. Salsify empowers brands to manage their inventory and sales using its powerful data analytics, product presentation and customer engagement tools. Its services help companies launch new products faster and identify data errors before they can negatively impact bottom line.
Salsify helps brands, distributors and retailers win on the digital shelf with its Commerce Experience Management platform. It serves as a single registration system for products and facilitates collaboration between teams. It also provides insight into product pages across different channels, making for frictionless and memorable trading experiences. Great trading experiences boost brand trust, increase conversion rates and improve profit margins.
Danone is one of the leading global food and beverage companies, targeting high-growth health-focused categories. The company partnered with Salsify to improve digital shelf visibility and improve sales and profitability. Salsify has helped Danone syndicate over 15,000 digital assets to increase their digital shelf visibility. In addition, Salsify CEO Carrie Mesing will give a keynote presentation at GS1 Connect on “Win in Search”.
, /PRNewswire/ — Salsify, the Commerce Experience Management (CommerceXM) platform that empowers brand manufacturers, distributors and retailers to win on the digital shelf, announced that leading brands, including Danone and Barcel, are using Salsify to win online on the digital shelf. shelf and in the store on the physical shelf. Executives from both brand manufacturers share their success stories and best practices at the GS1 Connect Show.
Danone, a leading global food and beverage company building on health-focused and high-growth categories, partnered with Salsify to improve the way its brands appear on the digital shelf. Salsify helped Danone syndicate more than 1,000 SKUs and 15,000 digital assets in less than six months.
“It’s energized to experience the power Salsify has brought to our organization,” said Carrie Mesing, director of e-commerce strategy at Danone. “We’ve been able to effectively measure the impact of our content and use our internal KPIs to optimize it more often.”
On Thursday, June 9 at 3:15 PM PT, Carrie Mesing will give a talk on GS1 Connect on Win in Search: How Improving Data Accuracy Boosts SEO.
Barcel USA, a fast-growing supplier of snack foods including iconic spiced tortilla chip brand Takis, selected Salsify to manage their GDSN data pool and product content. Using Salsify, Barcel launches new products up to 30 days faster, and Salsify proactively helps identify data errors and dramatically improves product searchability.
“Salsify’s readiness reports compare what product data our trading partners are looking for versus what we’ve prepared, allowing us to identify errors and fix them immediately prior to syndication. We don’t have to wait for our retailers and distributors to tell us there was an error because Salsify fixed it for us does,” said Colette Richards, Director – Alternative Sales & Distribution, Barcel. “Barcel USA can now collect product information for internal and external customers in minutes instead of weeks, and by managing data within one system, Barcel USA can focus on running the business, not doing administrative tasks.”
On Thursday 9 June at 10.30 am Colette Richards and Beto Martinez-De Anda will give a presentation on how to win on the digital and physical shelf.
Salsify is a Premier Sponsor of GS1 Connect and will welcome visitors to booth #103 from Tuesday June 7th at 9am.
Salsify helps brand manufacturers, distributors and retailers in more than 100 countries work together to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the registration system for products, facilitates collaboration between teams and organizations at scale, and continuously provides the insights needed for product pages across multiple channels. The result is customer-centric, frictionless, and memorable commerce experiences in the world’s fastest-growing Commerce Experience Management Network. Great trading experiences delivered efficiently improve brand trust, enhance product differentiation and assortments, increase conversion rates, improve profit margins, and accelerate time to market.
Find out how the world’s biggest brands, including Mars, L’Oréal, Coca-Cola, Bosch and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro and Intermarché use Salsify every day to stand out on the digital shelf. For more information, visit www.salsify.com.