With its product experience management platform, Salsify allows brands, distributors and retailers to dominate digital shelves. The Commerce Experience Management (CEM) platform capabilities allow cross -team collaboration and offer in -depth insights into product pages across channels. By optimizing product pages for digital shelves, brands can build better brand trust, increase conversion rates and profit margins.
Barcel USA is a fast food service provider. Both companies use Salsify to manage GDSN data pools and manage product content. This helps them launch new products faster, identify initial data errors, and improve product search capabilities. To learn more about Salsify’s capabilities, check out their booth #103 at GS1 Connect 2018.
, / PRNewswire /-Salsify, platform Commerce Experience Management (CommerceXM) empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced that leading brands including Danone and Barcel are using Salsify to win on-line on the digital shelf and in-store on physical shelves. Executives from both brand manufacturers shared their success stories and best practices at the GS1 Connect Show.
Danone, a global food and beverage company leading into a health -focused and fast -growing category, is working with Salsify to improve how they appear on digital shelves. Salsify helped Danone syndicate more than a thousand SKUs and 15,000 related digital assets in six months.
“It’s energizing to experience the power Salsify has brought to our organization,” said Carrie Messing, Director, Ecommerce Strategy, Danone. “We’ve been able to effectively measure the impact of our content and leverage our internal KPIs to optimize it with more frequency.”
On Thursday, June 9 at 3:15 PT, Carrie Messing will deliver a talk at GS1 Connect on Win in Search: How to Improve Data Accuracy Boosts SEO.
Barcel USA, a fast -growing snack food provider, including iconic spicy rolled tortilla chip brand Takis, chose Salsify to manage their GDSN data pool and product content. Using Salsify, Barcel launches new products up to 30 days faster, and Salsify helps proactively identify data errors and drastically improve product search capabilities.
“Salsify’s readiness report compares product data to what our trading partners are looking for vs what we have prepared, allowing us to identify errors and resolve them before direct syndication. We don’t have to wait for retailers and distributors to tell us there. It’s an error because Salsify does it for. us, ”said Colette Richards, Director – Alternative Sales & amp; Distribution, Barcel. “Barcel USA can now collect product information for internal and external customers in minutes versus weeks, and controlling the data in one system allows Barcel USA to focus on running the business and not executing administrative tasks.”
On Thursday, June 9 at 10:30, Colette Richards and Beto Martinez-De You will deliver a presentation on How to Win on Digital and Physical Shelves.
Salsify is the Main Sponsor of GS1 Connect and will welcome guests at booth #103 starting Tuesday, June 7 at 9 p.m.
Salsify helps brand manufacturers, distributors, and retailers in more than 100 countries collaborate to win on digital shelves. The enterprise’s Commerce Experience Management (CommerceXM) platform becomes a record system for products, facilitates cross-team and cross-organizational collaboration at scale, and provides the insights needed for product pages in a continuous channel. The result is a trade-centric, frictionless, and memorable experience across the world’s fastest growing Trade Experience Management Network. Great trading experiences that are delivered efficiently increase brand trust, increase product differentiation and variety, increase conversion rates, increase profit margins, and accelerate time to market.
Learn how the world’s largest brands, including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to stand out on digital shelves. For more information, please visit www.salsify.com.
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