SDMC topped the competition and took home the silver award in the Best Effective Search Campaign category at the 2022 DigiZ Awards. As an all-around digital marketing agency, SDMC has earned an excellent reputation for its ability to analyze search engine information and user behavior through ‘big data’ insight from the digital marketplace.
They did a great job executing an effective SEO marketing strategy for a newly established news site WavingCat last year, helping them capture and convert organic traffic using tested approaches.
Positioning itself as a platform to help people make smart financial decisions, WavingCat is a startup financial news publishing site that offers a wide range of coverage on hot social topics, housing market, immigration, finance and cryptocurrency news. But, at the very beginning of the operation, the platform mainly focused on bringing the current trends of the blockchain and crypto market to the readers.
The cryptocurrency craze kicked into high gear when the value of Bitcoin and other digital coins skyrocketed in 2017. Terms like blockchain, cryptocurrency, and NFT seemed to be everywhere at the time. Thus, news sites related to blockchain and cryptocurrencies were springing up in Hong Kong and around the world. Some of Hong Kong’s biggest news organizations have also expanded their coverage of the cryptocurrency markets. Facing intense competition, WavingCat realized that there is little chance for them to survive in the search engine results pages (SERPs). They then appointed SDMC as their SEO agency to improve the website’s ranking.
“It’s a big challenge when it comes to running a news site. The most frustrating thing is that you have very good content but with poor website ranking. Without a total SEO strategy, all your good content is meaningless because no one will ever see you,” said Chris Tam, director of SDMC.
Conducting a competitive analysis, SDMC discovered that WavingCat’s content was limited to cryptocurrency news and knowledge, making it difficult to capture traffic from users who had different interests. To augment their website’s content, SDMC suggested creating content that covers other topics such as overseas property, the stock market, immigration, and insurance.
As a way to compete with other media sites, providing diverse and engaging content is imperative to increase visitors’ time spent on the site.
To properly match searcher intent, SDMC conducted extensive keyword research and identified high-potential keywords to target for developing a well-rounded content strategy. “Our client has a team of creators who create good content, but are not familiar with the rules of SEO. What we need to do is guide them to success with our experience and resources,” Tam added. Even with so many competitors out there, he believed a new site could still take a spot at the top of the SERPs using the right approaches.
SDMC’s comprehensive SEO strategy has proved to be a huge success. During the campaign period, WavingCat’s website traffic performance exceeded our expectations. The campaign resulted in a 2,900% increase in website traffic and WavingCat is now one of the popular cryptocurrency news sites in Hong Kong. SDMC has taken a sense of true pride in helping its customers grow and achieve outstanding results.
This article is sponsored by SDMC.