Seamless integration of SEO for product launches [Podcast]

There are many factors to consider when launching a new product. But there are ways to get everything organized and out of the way in Google once you’ve moved on.

HubSpot by Aja Frost & amp; Justin Champion joins me on SEJShow to discuss the role of SEO in product launches, how poor integration helped HubSpot launch a Free CMS, and how your company can incorporate these learnings into your launch, expansion, or subsequent upgrades.

I think the best way to understand what someone is looking for is to look at the SERP and ask yourself what the structure and meaning of the content is and how you fit into that. – Aja Frost, [17:20]

It has free web hosting and free SSL, so when you think of launching a website that the fun thing is that you can find a marketing and marketing team that fits perfectly with your CMS. -Justin Champion, [04:21]

I like to take the optimization process from time to time because the SERPs themselves are constantly changing. So putting all your eggs in one basket may work for the short term but it may come back to bite you in the end. –Loren Baker, [17:35]

[00:00] – Yaya Aja & Justin started in SEO & HubSpot.

[02:46] – What is HubSpot’s Free CMS?

[05:01] – Special SEO games included in this edition.

[07:54] – How easy is it to get stakeholder buy-in?

[15:24] – How do you handle transactional intent questions?

[19:15] – Travel of the first pages.

[26:09] – Are the submission pages coded and compiled into XML?

[27:07] – Nike strategy.

[29:26] – How to improve the value of the pages related to the submission of pages.

[32:20] – What else can SEO experts do to improve links?

[38:27] – How to promote user generated content.

[45:56] – Thoughts on landing page ads & identify genes.

[53:53] – Final tips about collaboration & SEO aside.

How do I make my podcast SEO friendly?

References:

• CMS Hub Free Web Hosting: https://www.hubspot.com/products/cms/web-hosting
• We’ve found more value in investing in relationships so that if something happens where a page comes up, we can tap into resources and build inbound traffic faster. -Justin Champion, [22:37]
• I urge anyone listening to this who has two positions in marketing and organic listings to ask one question to map the relationship between spending and click-throughs. – Aja Frost, [46:46]
• I have many conversations with SEOs who have been involved in this work for the past five or six years and they are afraid to almost do anything related to affiliate links, like “Breaking the Rules,” like whose rules? I don’t know! –Loren Baker, [36:22]
• For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
• Connect with Aja Frost & amp; Justin Champion:

HubSpot’s Director of English Development, Aja Frost, has channeled her inner rock star to ensure the company reaches the right audience with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips on working successfully.

What makes a podcast go viral?

Justin Champion is an expert in link building, with years of experience that can help you grow your business. As HubSpot’s Head of Link Building, lecturer for higher education, and author of Inbound Content, he knows what it takes to find the most effective strategy.

What makes a podcast successful?

Connect with Aja on LinkedIn: https://www.linkedin.com/in/ajafrost/

What makes a podcast attractive?

Connect with Justin on Linkedin: https://www.linkedin.com/in/championjr/

How often should a podcast post?

Follow Aja on Twitter: https://twitter.com/ajavuu

Follow Justin on Twitter: https://twitter.com/justinrchampion

How fast should my podcast grow?

Join Loren Baker, Founder of Search Engine Journal:

How long does it take for a podcast to become profitable?

Follow him on Twitter: https://www.twitter.com/lorenbaker

What is good growth for a podcast?

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

How many times a week should I podcast?

How to Make a SEO-Friendly Podcast

How long should a weekly podcast be?

Start strong with a keyword-friendly title.

How many podcasts should you post a week?

Put your words well.

What is a good podcast schedule?

Intentional questions in your preparation.

What is the ideal time for a podcast?

Use your reach and website.

What is the average time for a podcast?

The importance of writing.

Why is SEO important?

Build and share on social media.

What does SEO stand for in a podcast? Implementing effective podcast SEO is a great way to increase your podcast’s visibility and grow your audience naturally. For most people, SEO (Engineering Optimization) can be intimidating and complicated.

What is SEO and why is it important?

Make your presentation easy to find This means paying special attention to your program title and your unique course name. Make them concise and informative, and include relevant search terms right in the title. Of course, you can number your podcast episodes, but never, ever make the number the title of the episode.

What is SEO and why do I need it?

As with all creative things, consistency is the key to a successful podcast! To build success, stay as consistent as possible with your podcast style and schedule. Consistency means that you stay on topic and on brand, helping listeners know what to expect from new podcast episodes.

Why is SEO more important?

Most engaging podcast content helps readers research further and provides them with ways to learn more. For each topic, think about the relevant points that you can lead the audience to next. Examples include relevant articles, YouTube videos, or books that go deeper into the topic.

Why is SEO still important?

The frequency of posting a weekly podcast is great if you cover breaking news or have an interview style or podcast style. Posting on a weekly basis is perfect for programs longer than 30 minutes because it allows your fans to actually listen to your episode and get excited about the next one.

Is SEO still important in 2022?

What is the average lifespan of a podcast? The average podcast lifespan of 174 days is based on shows that aired in November 2018.

Is SEO still worth it in 2021?

You should start seeing growth in your podcast within the first 30 days of launch, and your podcast growth should continue for months, even if it’s a small amount. Slow and steady growth is a good thing in the podcasting field.

How do you know if a podcast is popular?

Based on the experience of Marc Clair, podcast host and producer, it can take up to 18 months before you start seeing results. This is if you are hosting a weekly show. In his words, things can be faster than they appear if you have luck, marketing budget, and strong content.

If your episodes get more than 124 downloads in 30 days, you are in the top 50% of podcasts. If your programs have more than 1,000 downloads, you are in the top 20%. If your programs have more than 2,900 downloads, you are in the top 10%. If your programs have more than 6,700 downloads you are in the top 3%.

How do you know if a podcast is successful?

Now, actually, for a large audience speaking in general terms here, once a week is a pretty good release schedule. almost anyone can find time to listen to one podcast a week. And it puts you in their thoughts every week. They always know they have a new story from you.

How do you know if a podcast is popular?

If you launch podcasts on a daily basis, aim for about 10-15 minutes in length. If your podcast episodes come out weekly, try to hit somewhere between 15-60 minutes. And if you choose a monthly schedule, you can do things for up to 90 minutes.

How many listens is a successful podcast?

This is also a popular frequency for podcasting. Instead of having a regular podcast you can have two to three podcasts every week. This gives you enough time to prepare your programs at the same time and does not overwhelm the audience with too much content.

What makes podcast popular?

They stated that podcasts usually publish their episodes on Wednesdays, Tuesdays, and Thursdays between 2am and 5am, with 5am being the best time to garner the most downloads.

How can I make my podcast more popular?

The length of your files also depends on your topic, industry or genre. It can be about 15-20 minutes perfect for your audience. But maybe your particular audience wants more in-depth, researched information; in this case, 45-90 minutes will give more value.

What makes podcast so popular?

Overall average length Considering these extreme deviations, I decided to look at the average: Based on a sample of 10 million episodes, the duration of podcasts is 38 minutes and 42 seconds. In other words, half of all podcasts Currently posted videos are longer than 38:42. The other half are shorter.

How do you measure the popularity of a podcast?

In short, SEO is important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use to rank better.

How many listeners is a successful podcast?

What is SEO in digital marketing? SEO stands for Search Engine Optimization and is the process used to improve a website’s technical structure, content relevance and link popularity so that its pages can be easier to find, more relevant and popular for user search queries, and as a result, search engines favor them.

What are good statistics for a podcast?

SEO stands for search engine optimizationâ the practice of increasing the value and quality of traffic to your website through organic search engine results. The main goal of SEO for business is to generate organic traffic—searchers click to your website from the search engine results page (SERP).

Can you make a living podcasting?

Search engine optimization, or SEO, is a technique to improve your site’s ranking in search engine results. It involves finding the keywords and phrases your target audience uses when searching for products or services like yours, and then working to rank well for those searches.

In short, SEO is important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

How much money can you make from a podcast?

SEO is important for marketing because it helps you reach your audience online. It’s also a great way to increase your brand awareness and build trust with customers. SEO can also be a great way to increase the conversion rate of your website.

How many listeners do you need to make money on a podcast?

Will SEO still be relevant in 2022? Yes, of course. Although some SEO strategies that were effective in the past are no longer effective, SEO continues to evolve. Always re-inventing itself to try and match the user’s intent, cut waste, ineffective strategies to be better.

Can you make good money with a podcast?

So, is SEO still a good investment in 2021, and beyond?! Short answer: Yes! SEO is more important than ever! It is still one of the most powerful digital marketing strategies that produce long-term results.

Do podcasts generate leads?

Looking at a podcast’s social media profile can tell you something about their audience demographics and how engaged their listeners are. You can usually go to the podcast’s official website (listed in most podcast listening apps) to find links to their social media accounts.

How can you define the audience for your podcast? To see how many listeners a podcast has on iTunes, a podcaster needs to create an Apple Podcasts Connection account. The platform allows podcasters to track a number of metrics, including: The number of times people have played each episode. The number of people who registered for the show.

What type of marketing is a podcast?

Download numbers are one of the most popular metrics to measure the success of your podcast. Download statistics are available to you immediately, from the moment you launch your first program. Watching the numbers climb can be rewarding. Some may say addiction.

Is podcast part of content marketing?

The easiest way to see how many podcast listeners there are is to look at the number of podcast downloads and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, etc. To calculate the audience size, you can use Web analytics tools.

Are podcasts a form of marketing?

A podcast that has been live for about 30 days averages 141 downloads. If you have more than 3400 downloads you are in the top 10%. If you have more than 9000 downloads you are in the top 5%. Finally, if you have more than 50,000 downloads per episode (and after doing it for 30 days) you are in the top 1%.