SEO Expert Developed Strategies and Tools to Make SEO Easier Than You Think

Written by Adrian Ignacio, Journalist

With the expansion of the internet, SEO has become one of the most popular ways for businesses to get traffic and potential business online. The industry is expected to grow from $46,656.2 million in 2020 to $103,236.2 million in 2025 at a rate of 17.2%. However, it is more than just including buzzwords to increase organic visibility, but through targeted optimizations, technical adjustments and regular reviews and changes of these techniques and strategies. Yes, SEO is much more difficult than it was years ago, but luckily many SEO experts have developed tools and processes to help automate some of the tasks.

And Marco, the founder of MarcoFeng.com, an online resource for travel, food and crafts, is one of them. He started doing SEO in 2017, and during his work at an agency in New York, Marco helped develop Redirect Path, an SEO Google Chrome extension that lets you trace the paths of redirect chains with the click of a button. A redirect is a way of sending users and search engines to a different URL than the one they originally requested. However, too many redirects between the initial link that users click on and the final destination will prevent search engines from accessing the landing page, cause a delay in indexing, and ultimately negatively impact organic performance.

This plugin is the first of its kind and is incredibly useful for detecting issues and maintaining the technical health of websites. The healthier your site is from a technical perspective, the more likely you will be rewarded by Google when it comes to organic rankings and traffic. The tool has been downloaded over 200,000 times with a rating of 4.5 out of 5 in the Chrome Webshop.

Marco also developed a technical audit checklist to help other digital marketers understand the health of their sites from an SEO perspective. The latest version was revised to align with recent community updates, with clear explanations for each revision point, information on additional resources, and what to look for. For example, if you want to check if any pages on the domain have been removed using the URL Removal Tool, the checklist tells you to go to GSC (Google Search Console) and navigate to Google Index, then Remove URLs. But note that the URL removal tool only temporarily removes URLs from the index, and another approach such as 404 or no-index should be taken for permanent removal.

Even beginners will be able to audit their websites using this checklist. When you check all the elements, you get a score that indicates the technical condition of your site. Marco’s past clients, including Marcus of Goldman Sachs, Comeet and J.Crew, and many other organizations that have not worked directly with him, such as Macy’s and Wells Fargo, have used this to check the health of their sites and improve the organic visibility of their content in Google.

It is also worth noting that Marco conceived, created and wrote for his travel website, MarcoFeng.com. In a few years, it became one of the top sites in the space with over 3 million annual readers. He created unique and novel formats for his site, including grouping long-form content by geographies, types and genres for better readability. Marco’s website also used ratings and reviews from various local libraries to create editorially genuine best-ofs articles. Although Marco no longer manages the site, his articles continue to attract massive attention. In 2021, the site also launched faceted navigation that lets readers search for destinations and guides using filters like “best time to visit,” “located in,” “great for,” “cost,” and “visa and vaccination requirements” that acts as a one-stop shop for travel planning. While such a feature is common in e-commerce, this is the first time it has been used in publishing, offering readers a whole new way to find and consume content.

Hailun (Marco) Fenghttps://www.marcofeng.com[email protected]

COMTEX_413715857/2776/2022-09-04T08:27:57

If SEO is so hard, why are SEO-related salaries so low compared to other technical fields? Because an SEO is more of a marketer than an engineer. And marketers typically aren’t paid as well as engineers, even though they solve hard problems. And: Salary is a kind of price which is determined by supply and demand.

Does SEO need coding?

The short answer is: no, SEO typically doesn’t require much (or any) hands-on coding. You can absolutely do great SEO without touching code.

Is SEO an IT job? ‘ Yes. SEO is a good career option as it is among the most sought after careers in digital marketing. There are several organizations around the world that hire SEO professionals to generate better content and thus produce more leads.

What language is needed for SEO?

HTML, CSS, and JavaScript JavaScript (not to be confused with the “Java” programming language) is a client-side scripting language for creating interactive features on web pages. Further reading: HTML intro.

Which language is required for SEO?

SEO professionals are encouraged to learn coding languages ​​that can help them automate many of the tasks that are typically done manually. Search marketers in particular are encouraged to spend time learning Python and JavaScript, among other coding languages.

Do I need coding skills for SEO?

It is not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competence, but additional skills always make one more effective.

Does SEO Use coding?

SEO Coding â As mentioned earlier, SEO involves coding, but it is not necessary. For an SEO Unicorn, coding skills are a significant advantage in further optimizing certain aspects of the website. Understanding the SEO source code can also help specialists figure out how to display a web page’s content.

What is coding in SEO?

What is SEO Coding? Search engine optimization coding is the process of writing or rewriting the programming for your website in such a way that search engines (like Google) can read and index your content.

Is coding required in SEO?

The short answer is: no, SEO typically doesn’t require much (or any) hands-on coding. You can absolutely do great SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

What is the qualification for SEO job?

A degree and a minimum of one to three years of web experience are required for the SEO Specialist position, including knowledge of HTML, CSS, programming languages ​​and blogging.

How do I get a job in SEO?

10 Steps to Start a Career in SEO

• Build your SEO skills.
• Improve your writing skills.
• Acquire basic development skills.
• Build your analytical skills.
• Learn how to use SEO tools.
• Become an expert in Google’s webmaster guidelines.
• Get hands-on, build your SEO experience.
• Become Google Ads certified.

What qualifications do I need to be a SEO?

You can work as an SEO specialist without formal qualifications. You will probably get some informal training on the job. Access to the profession can be improved if you have qualifications. You can become an SEO specialist by studying advertising, marketing, communications or data processing and IT.

What is the qualification for SEO job?

A degree and a minimum of one to three years of web experience are required for the SEO Specialist position, including knowledge of HTML, CSS, programming languages ​​and blogging.

What is SEO Job Salary? An entry level SEO with less than three years of experience earns an average salary of â¹2.7 Lakhs per annum. A mid-career SEO with 4-9 years of experience earns an average salary of â¹5.1 Lakhs per annum, while an experienced SEO with 10-20 years of experience earns an average salary of â¹7.8 Lakhs per annum .

What qualifications do I need to be a SEO?

You can work as an SEO specialist without formal qualifications. You will probably get some informal training on the job. Access to the profession can be improved if you have qualifications. You can become an SEO specialist by studying advertising, marketing, communications or data processing and IT.

Is SEO a degree?

Since there are currently no SEO degrees or set courses to become an “expert” in SEO, expertise is often acquired through hard-won experience and increasingly by obtaining SEO certifications. Of course, getting all the training necessary to do SEO skillfully is a difficult job, as many different skills are required.

What qualification is required for SEO?

Qualifications and Skills Required for SEO Professionals. Graduation or Diploma after 10 2 is the minimum qualification required to become an SEO professional. But to work in SEO domain you not only need a degree but also require a diverse skill set which cannot be defined by the traditional exams.

How do I get a job in SEO?

10 Steps to Start a Career in SEO

• Build your SEO skills.
• Improve your writing skills.
• Acquire basic development skills.
• Build your analytical skills.
• Learn how to use SEO tools.
• Become an expert in Google’s webmaster guidelines.
• Get hands-on, build your SEO experience.
• Become Google Ads certified.

Can you get an SEO job with no experience?

To become an SEO specialist you do not need any specific background experience. People who work in SEO often come from diverse backgrounds, including marketing and communications, business and information technology.

Can I get a job with SEO certification?

To become an SEO expert, you need to learn the relevant skills and then devise workable SEO strategies that will impress your customers. Most positions in SEO require bachelor’s degrees in marketing, business management, and information technology. Alternatively, you can secure an SEO position with certifications.

Can SEO make you rich?

Yes, SEO can make you rich if you earn, save and invest.

Does SEO have a future? SEO is now considered a long-term investment for businesses, with results showing gradually over time. SEO is considered almost dead by many webmasters and business owners due to the latest search engine algorithms. They believe that SEO is no longer effective and will never yield fruitful results.

Can you make a lot of money with SEO?

How Much Do SEOs Make? The average SEO professional earned $81,103 in 2018, up from 2017. Agencies and freelancers are paid an average of $1,779 per client each month, up $109 in a year. Freelance and SEO agencies bill their clients on average $119 per hour.

Can you make good money in SEO?

The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky is the limit. Today, there are many ways to make money online: from building an e-commerce website to creating a blog to promote products and services.

Is SEO a good side hustle?

If you learn SEO the right way from the right people, it’s an easy 6 figure income as a freelancer and even more if you use it to build multiple websites that will be cash producing assets for as long as you live.

Is SEO a good investment?

SEO is not only necessary for your business, it is one of the biggest investments you can make. You can think of SEO like investing money in a 401K for your business – it’s money that will gain value over time and stay in your account.

Is SEO a long-term investment?

SEO is the best long-term investment in your business that will help you get those customers when they decide to use their mobile phones to search for your product or service online.

Is it worth to invest in SEO?

But believe us, SEO is worth it. There are several different metrics you can use to measure the return on investment (ROI) of your SEO. You can measure the success of your campaign by using things like: Organic search – your page’s position in Google or other search engines.

Who is the best SEO specialist?

Top 10 SEO Experts Worth Following Today

• 5) Danny Sullivan, Founding Editor of Search Engine Land.
• 6) Eric Enge, Founder and CEO of Stone Temple Consulting.
• 7) Brian Dean, founder of Backlinko.
• 8) Stephan Spencer, author of Google Power Search.
• 9) Vanessa Fox, CEO of Keylime Toolbox.
• 10) Aaron Wall, founder of SEOBook.

Who is the World’s Best Google Ranking Specialist? With this in mind, Google recognized Zammy Zaif, who has been in the SEO business for over a decade, as a Google Ranking Expert who achieves higher rankings for websites on Google search results page using white hat SEO approaches and huge efforts.

Is SEO a stressful job?

Any job that requires a certain level of performance can be stressful. SEO is not life or death stressful, but spending thousands of dollars is stressful. If you’re not stressed to some degree, you’re probably not setting the bar high enough.

Are SEO jobs well paid? While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can earn around Rs. 3.5-6.6 LPA. As for senior-level SEO salaries in India (for job roles requiring more than ten years of experience), the annual remuneration is even higher, ranging between Rs.

Is SEO job difficult?

SEO is a time-consuming strategy and it requires considerable attention, but it has reached a point where it is no longer difficult. With the right mentality and solid commitment, any business owner can start building an SEO campaign – and reap the many benefits.

Is working in SEO hard?

SEO is simply not as difficult as people make it out to be; you can get 95% of the effort with 5% of the work, and you absolutely don’t need to hire a professional SEO to do it, nor will it be difficult to start ranking for well-chosen key terms.

What is the most difficult part of SEO?

For those just starting to explore the world of SEO, one of the hardest parts of SEO can be finding quality information sources. With a variety of online resources pointing marketers in a hundred different directions, it’s not always easy to know which information to trust.

Is SEO a long term career?

SEO is a long-term process and changes in SERPs can only be seen after some time. Sometimes the results are visible in a matter of days, sometimes up to a few weeks or months.

Will SEO exist in 5 years?

SEO will not be eliminated in the next five years because social media and search engines will more than likely merge. Facebook has already started to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.

Is SEO a good career for future?

SEO is a promising career in 2022 because it gives you access to various opportunities. You can work in-house, take on clients and even start and develop your own websites. In addition, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the major search engines.

Is SEO easy to learn?

The answer is simple. Learning SEO is difficult because there is a lot of information to read about search engines and how the optimization process works, and it can be overwhelming at first.

Can you learn SEO yourself? There is no better resource I have found as a starting place to learn SEO than the Beginner’s Guide to SEO from Moz. It’s free and it starts by answering the most basic questions like “What is SEO?” Read the entire guide once and you’ll know more than the people who send you those spam SEO emails every day.

Why is SEO so hard?

To sum it up, SEO is hard because the search engines are always changing and updating. It could be anything from Google changing the way it views a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor.

What is the most difficult part of SEO?

For those just starting to explore the world of SEO, one of the hardest parts of SEO can be finding quality information sources. With a variety of online resources pointing marketers in a hundred different directions, it’s not always easy to know which information to trust.

Why people are afraid of SEO?

SEO takes time, money and effort. The fear that SEO is too complicated, technical, gimmicky and involves possible penalties are common misconceptions people new to SEO have.

How long will it take to learn SEO?

If you can learn SEO for a few hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full time, then you can master the basics yourself within 1-2 weeks.

Can I learn SEO in 2 months?

It takes 1-3 months to learn SEO at a basic level and as long as 6-18 months to learn SEO at an advanced level. How much time it takes to learn SEO depends on the number of hours each day you can study search engine optimization.

Is it difficult to be SEO?

SEO is simply not as difficult as people make it out to be; you can get 95% of the effort with 5% of the work, and you absolutely don’t need to hire a professional SEO to do it, nor will it be difficult to start ranking for well-chosen key terms.