London, England – January 17, 2022 – You’ve probably heard all the hype around voice search. It is mentioned as one of the biggest digital marketing trends of 2022, and it is predicted that soon, more than half of all UK and US households will have and use smart speakers. But in terms of SEO, is voice search really such a game-changer? Why does it need a shift and tweak to your digital strategy? SEO experts at The Brains argue that maybe, voice search could be overhyped.
It seems such a good idea to jump into voice search and change all your strategies to support that, but the fact of why you should do it is much more complicated and needs further consideration. SEO minds at The Brains are careful against overreaction to these evolving trends, reminding business owners of the ultimate goal and direction.
Most voice searches are questions of information, such as asking when or if the brand is not cruel. Getting your text read out for these types of queries doesn’t necessarily drive conversions or traffic. Instead it improves the relationship between users and smart devices. It’s great for users, great for smart tech brands, but does it give you anything back? Probably not. Exceptions here are often for local businesses – you can ask if a local store is still open, or for a nearby restaurant. It’s less about specific voice optimization, and more about making sure your business is listed correctly and accurate schema data is provided to help smart homes define your local application and service information.
Discussing voice search in 2022, James Speyer, Senior Account Strategist for SEO at The Brains, says:
“SEO is a value proposition. The idea behind SEO practice is that it delivers traffic that offers something in return. What that ‘thing’ is very much depends on the purpose of the web site. For businesses, sales seems the key goal. For others, it can be hits for In most cases, voice search does not provide this value. When considering SEO voice search, it is important to consider where the value lies. really, we want it in front of the right people.Does voice search give you that? Does it drive your ideal content consumers to where you want it? For the most part, the answer can’t be, which means when voice search SEO is attractive and new, it remains , for now, the investment is not wise.- James Speyer, Senior Account Strategist for SEO, The Brains
The Brains cover voice search, as well as other digital marketing trends, in their 2022 trend roundup below:
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long -term business success. The Brains offers content marketing, PPC, lead generation and first-class SEO services, among others.
For more information, please contact:
Jonathan Lemer, Director, The BrainsEmail: [email protected]: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk
Contact MediaCompany Name: The BrainsContact Person: Jonathan Lemer, DirectorEmail: Send EmailPhone: 0333 050 7328Country: United KingdomWebsite: https://thebrainsmarketing.co.uk
