International Search Engine Optimization (SEO) consultant Blake Smith illustrated the benefits of SEO for accountants and accounting firms.
Blake recently published an article entitled “SEO for Accountants” (blakesmithy.com/seo/for-accountants/) to provide expert insight into how appearing at the top of the search engine rankings is a big advantage for accountants looking to attract high-quality customers, increase traffic to their site and increase referrals.
Blake says SEO is a great digital marketing channel for accountants to gain credibility in their industry. “SEO helps you show credibility as a trusted service provider. Google and other search engines do their best to present credible sources in search results. So when people search for accounting advice or services on Google or Bing, they are more likely to trust accounting firms that appear on the first page of their search results.
“I encourage my accounting firm’s clients to focus on posting extensive, helpful advice on their website. Many accountants feel that they need to publish 4 articles per month based on bad SEO advice. I recommend that you dig deeper with articles that explore the topic in detail, ”says Blake.
Xero’s accounting software agrees with this view and says, “Marketing for accounting firms is not a stand-alone business. It’s a way of thinking and acting that constantly promotes your business.
“It involves striving to understand the needs of your customers and potential customers and acting on that knowledge. Do this at every opportunity, online and in the real world.
“The more you can show that you understand the needs of your customers, the more valuable your services will be. In this regard, excellent marketing is simply part of good business, ”the company said in its Marketing for Accountings Firms at xero.com.
Google search advocate John Mueller posted on Reddit when he believes companies should start creating a blog. His recommendation is to choose a topic you know about that he will be happy to write about, even if it is not ranked by Google, where it does not necessarily have commercial purposes, which is not yet oversaturated in terms of websites or articles.
For accountants and accounting firms looking to create more clients, contact SEO consultant Blake Smith to launch an SEO campaign and generate more organic traffic.
For more information on Blake Smith SEO Consultant contact the company here:
Blake Smith SEO ConsultantBlake Smith + 61 02 84136405 [email protected] Sydney, Australia