SEO for News Publishers: Your next must-attend event

This post was sponsored by News & Senior Editorial Summit (NESS). The opinions expressed in this article are those of the sponsor.

Search engine optimization tactics vary across industries, especially for news publishers.

Our SEO efforts are different from those of, say, e-commerce or local.

We know that it is not a one-size-fits-all approach.

That’s why the News & The Senior Editorial Summit (NESS) is perfect for you!

On October 4 & 5, you can access the best minds in the SEO and publishing industries who will be sharing their insights and expertise.

Brought to you by NewsSEO.io, one of the most active news SEO communities on the web, this event provides you with vital information about organic search strategies that will help grow your traffic.

Tap Into A Wealth Of News SEO Experience

NESS 2022 will feature speakers from established publications as well as some of today’s most sought-after experts.

NESS 2022 Speakers

Get new, current SEO information, content, tips and tricks from the biggest SEO minds in the news industry:

Image Created by NESS, September 2022

NESS 2022 Panels

In addition to our 10 individual summit events, you’ll have the opportunity to ask your more specific SEO news questions at our two growth-focused panel discussions:

After attending this event, you will be able to apply what you learned to your websites to boost your organic traffic.

Use “SEJ22” To save 25% on your ticket →

Make sure your on-page SEO and technical knowledge is up to date. With all the layoffs and surprise algorithm updates, upskilling and networking are more important than ever.

Ask Your News SEO Questions: Entirely Online & Live

All sessions will be live, and recordings will only be available to ticket holders after the event.

We’ll be hosting a live event where you’ll get great opportunities to chat with the experts, talk to them one-on-one, and strengthen your connections and knowledge by networking in the booths!

With a single ticket, you will get full access to all the talks over the two days and you will have the opportunity to ask your questions directly to our panel of speakers at the end of the event.

What Is The News & Editorial SEO Summit?

While there are many SEO communities and summits, there hasn’t been an event dedicated to news publishers or SEO professionals who work with news sites.

Visibility in the Google ecosystem is a critical source of readers for all online publishers, and information on how to maximize this is hard to come by.

The News and Editorial SEO Summit (NESS) is here to address the unique SEO challenges facing the news industry.

This second annual live online event will provide expert insights, direction, and valuable networking opportunities with the best minds in publishing and SEO.

From Google News to Discover, from Top Stories to news apps, you’ll learn what it takes to grow your presence in every organic place where news is displayed.

A Summit Made For News Publishers

Claim your space and buy a ticket to the second annual NESS summit today!

How does Google News feed work?

Computer algorithms decide what appears in Google News. The algorithms decide which stories, images and videos show, and in what order. In some cases, stories are selected by people like publishers and Google News teams. Google News displays some content in a personalized way.

Does everyone see the same Google News? Full Coverage organizes articles into storylines as the news event progresses. There are no human editors curating the stories and the results included in the Full Coverage section are not personalized. Everyone sees the same storyline.

What are Google feeds used for?

A feed is a file that contains a list of products you want to advertise through the Merchant Center. When you add your products, you will assign attributes to each one. Your product feeds will use these attributes to group your products together.

What is Google app feed?

A feed is a stream of content that you can scroll through. The content appears in similar blocks that are repeated one after the other. For example a feed can be editorial content (for example, a list of articles or news) or lists (for example, a list of products, services, and so on).

How do I post to Google feed?

Select an input method: Google Sheets: Select Google Sheets, then click Continue….Regular upload:

• Select Upload, then Continue.
• Enter the name of your feed file.
• Select Upload file now.
• Drag and drop your feed file into the dotted box, or click Browse to navigate to the feed file on your computer, and then click Open.

What does Google News include?

Google News is a vertical computer-generated search engine that collects and aggregates news stories and headlines from thousands of information sources around the world. Google then displays them based on a variety of factors including user preferences and interests, relevance, content freshness, and authority.

Do you have to pay for Google News?

If you already have a subscription to the print version of a publication, you may be eligible for a free digital subscription to Google News. Some publishers offer digital subscriptions to existing subscribers. Important: This feature is only available if you are signed in to your Google Account.

What is the difference between Google and Google News?

The Google News home page, meanwhile, features headlines, local weather, and the day’s best shops, while the right margin consists of fact checks, most of which are related to coronavirus conspiracy theories. Google Discover is a different product, one that uses AI to show users the information they want.

How do I get my Google News feed?

Add the Google News app widget

• On your Android device, touch and hold the Home screen.
• Tap Gadgets.
• Touch and hold the Google News widget. Images of your Home screens appear.
• Slide the widget to where you want it and lift your finger.

How do I get my news feed back on Google?

On your Android phone: Tap the ⦠menu > Settings > new tabs page. Choose a region and language, or toggle Show my news feed off, or change your news source.

Why has my Google News feed stopped?

Your administrator may have turned off access to Google News. For more information, contact your account administrator. You will not be able to use the app because there is no sign out mode. To access Google News, switch to a personal Gmail account.

How do I get ranked on Google News?

These factors also determine ranking in the “For you” tab: Interests. Usability. User preferences for topics or publishers… These factors determine the ranking in Google News algorithmically:

• Relevance of the content.
• Prominence.
• Authority.
• freshness
• Location.
• Language.

How can I be listed on Google News? You can use the Publishing Center tool to share your content with Google News by submitting RSS feeds, website URLs or videos. Even if you don’t set up a publication in Publisher Center, Google may find your site through our standard webcast.

Where do bloggers get their news?

Newspapers, blogs, magazines, or journals – start hitting them all up in your browser to find out exactly if they publish RSS feeds, and secondly what their feed details are so you can add them in your feed reader.

Where do blogs get their news? For the uninitiated (or those considering blogging), RSS feeds are a way to publish information – almost any information, and this is not the exclusive domain of blogs. The data is in a simpler form so that special news reading programs can read it.

How do I get more views on Google News?

There are several other Google News optimization best practices, including: Provide a publication date. Make every page on your site accessible from at least one static text link. Add structured data to your article pages.

Can you do SEO yourself?

You can do SEO entirely yourself or DIY SEO (Do it Yourself SEO). With some research and a lot of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

Can SEO be done for free? Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, track referral chains and highlight nofollow links for any web page. It also generates an on-page SEO report that includes the web page: Title. Meta description.

How long will it take to learn SEO?

If you can learn SEO for a few hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full time, then you can master the basics even within 1-2 weeks.

Is SEO really difficult?

To summarize, SEO is difficult because search engines are constantly changing and updating. It could be anything from Google changing the way it views a certain type of link, including a major new update to their algorithm, or even recognizing something new as a ranking factor.

Can I learn SEO in a month?

Although it’s a career-long journey, you can learn SEO in a month – enough to make a huge impact on your website and therefore your business as a whole.

Is it worth it to pay for SEO?

SEO is worth it if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and SEO’s conversion rate is much higher than traditional marketing. Therefore, SEO provides a significant return on investment (ROI).

Is SEO still relevant in 2022?

Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that were effective in the past stopped working, SEO kept evolving. Constantly reinventing itself to better match the user’s intent, cutting back on the spammy, ineffective tactics to become better.

Is it necessary to pay for SEO?

Technically, SEO is free. You are not paying money for SERP placement. Google ranks content based on several factors including the E-AT-T triad: Expertise, Authority, and Trust. They are going to rank highly those who are seen as valuable resources to users.