Whether you are an injury lawyer, an anti -crime lawyer, a family law firm, or whatever in between, you offer a valuable service to your clients. and community. And while the demand for legal services is high, attracting new clients is not always easy.
Competition in the market can make it difficult to stand out from other law firms. Legal marketing is often a “pay to play” game, and in some ways it is more effective than others.
- 1 Top Legal Marketing Platforms Today
- 2 Launch a High-Performing Website
- 3 Make Your Law Firm Easy to Find
- 4 Use Content to Your Advantage
- 5 Attract Clients with SEO
- 6 Grow Your Social Media Platforms
- 7 Invest in Paid Advertising
- 8 Generate Leads Through Lawyer Directories
- 9 Nurture Your Referral Network
- 10 Publish Thought Leadership Content
- 11 Don’t Forget the Follow-Up
- 12 Get More Law Firm Clients
Top Legal Marketing Platforms Today
A recent legal survey conducted by Justia asked law firms which marketing strategy their company was most likely to use in 2021. showing results:
78.2% of companies used a website to attract customers
58.2% used online data to buy their companies
3.6% allocation to timber marketing
7.3% advertisements (such as newspapers or magazines)
5.5% use podcasts for marketing
These figures indicate a strong demand for online trading methods over the traditional route. This is appropriate because many people are using the internet to find legal services.
Launch a High-Performing Website
Your law firm’s website is one of the most important assets of your business when it comes to attracting clients. Not only can it actually bring people to your company (through traffic), but the content on your website is very important in communicating things about your company and why it should be. to work with you.
It’s a professional, shared website to put your business forward. At the same time, a high -performing website – one that is fast, user -friendly, and built for conversion – will be one of the most influential marketing tools for your business.
Make Your Law Firm Easy to Find
Once you have a website, you want to make your website (and other marketing materials) easily accessible to customers.
For your website, it means performing a good search engine optimization guide to get your site up on Google Search. You also need to promote a Google My Business profile in order to rank high in the “business map”.
The goal here is to get your customers to search for services like yours – Google, Facebook, LinkedIn, and more. Submitting your business information to a law firm’s database (such as Avvo or Findlaw), creating a business Facebook page, and posting videos on YouTube are just a few ways to help people find your business.
Use Content to Your Advantage
Ideas are the cornerstone of any successful law firm’s marketing strategy. Your content not only describes your business about it but can actually work to attract more customers through social media, search engines, and other means.
Your law firm’s website should have informative, well -written pages – including your main page, about pages, and services pages – and, best of all, informative blog articles. Take advantage of these opportunities to describe your services, answer common questions about your performance, provide valuable information, and inform website visitors. find a way to get there.
Here are some best practices to follow:
Perform SEO keyword research using tools like semrush.com to find online pages and blog posts.
Provide valuable and accurate information; either become a key expert or hire an expert to write your case
Include internal links in your content on linked pages or posts on your website
Use headings and headings to organize your content
Talk about your audience’s interests; take less time to talk about yourself and more time to talk about their needs
Try different types of content such as videos, images, PDFs, and email marketing
Attract Clients with SEO
SEO is a marketing method that involves getting your website to be ranked in search engines – called, Google – and driving traffic back to your website. SEO is important for law firms because many people are more likely to search for lawyers and legal services on Google on any other platform.
There are 4 essentials in SEO for law firms: Professional SEO, Content Management, In -House SEO, and Local SEO. All of these components work together to make your website more useful (via search engine bots), referrals (by search engines), rankings (via search results), and user-friendliness.
Use SEO to attract new people to your law firm – physically – and save money in the paid market.
Grow Your Social Media Platforms
Public advertising is not a serious obstacle for the brand but can still be important in building trust in your company, gaining reviews, and attracting customers. Ads like Facebook, LinkedIn, and YouTube are good ads for lawyers looking to grow their brand.
Every advertising campaign has its own strategy and it can take a long time to figure out what works best for your audience. For example, some brands are good at Facebook ads or live videos, while others can be listened to more on YouTube videos or LinkedIn articles.
Try to use the same social network to grow your law firm online. Ideally, choose a foundation where you can receive client reviews so you can build trust with your new clients over time.
Invest in Paid Advertising
Paid advertising (for example Facebook Ads, Google Ads, and LinkedIn Ads) can be more effective for law firms looking to attract new customers quickly. Paid advertising is often best used in conjunction with specialized techniques such as SEO and social media to ensure long -term and short -term revenue.
But paid advertising for the legal niche can be expensive. In fact, “lawyer” and “attorney” are the two most expensive keywords on Bing Ads, costing over $ 100 per click!
With this in mind, it’s best to work with an advertising agency that can set the right keywords for your ads, target the right keywords, and make the most of your advertising budget. An informative guide is the best way to reach new people without wasting your advertising time.
Generate Leads Through Lawyer Directories
Lawyers such as Justia, Lawyers.com, and Super Lawyers allow you to publish your law firm’s business information, making it easier to find your law firm. . Some directories even help with direct generation, by directing users to your website, contact form, or phone number.
Keep in mind that not all instructions are created equal, however. Look for instructions that seem to have a good reputation and make good use of the website. “Low tier” directories often serve as an invitation for spam links or spam traffic to your website.
Nurture Your Referral Network
There is a saying that “Great gratitude to a business owner is a statement” and this is especially true for lawyers. Fostering good relationships with your customers is one of the best ways to generate branded business.
After a contract, don’t threaten the relationship. Instead, first ask the client to give you a review on Google My Business, Facebook, LinkedIn, or your directory. Then, follow up with them quarterly or so, thank them again for their business and update them on any events or offers. This can help make your lawyer’s mind proud.
At the same time, legal entities such as conferences and meetings can be a smart way to get information from other lawyers. Come ready with your business card and get ready to start conversations. Honest professional relationships can guide your company for years to come.
Publish Thought Leadership Content
Growing your brand is only about building trust with your audience. What people are looking for who know your stuff, can communicate your skills, and have enough conversations to offer insight. goodwill of the lawyer.
This is where thought -provoking issues come into play. Use your blog, social media, social media opportunities, ads, and other content to provide content. It may be “how-to” content, case studies, information sources, legal resources, or other types of content that provide value to your audience.
Good things speak for themselves. There is no need to tell people that you are the “best” when you can effectively communicate your knowledge and share your stuff.
Don’t Forget the Follow-Up
Finally, all of the marketing methods above are useless if you don’t close the trade. And before you do that, you want to follow up on the new guidelines in a timely manner. Every day that goes without a response (in an email, form, or phone call) increases the chance that you will lose that lead for good.
Be sure to train your team and staff to follow up and lead quickly. This may be by email, telephone, or software. Your goal should be to follow up with leaders in 30 minutes or less.
Next, follow your routine of documenting the client’s first conversation. For most companies, this is a free consultation process. After the call, follow up with the leader to thank them again for their time, send them the contract (if applicable), and tell them the next steps.
Get More Law Firm Clients
The marketing strategies of all law firms look different based on niche, audience, and market. The above guidelines for attracting new members are intended to put your own strategy in the right direction based on what is best for your team. watch carefully.
My top advice is to start with a single marketing plan – well, SEO – and look at it so you can start seeing results. And, you can expand to new levels and try out new strategies. Try one way to generate customers and you will be ready to win on many fronts.