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Should You Invest in SEO? Three Questions to Ask Yourself

Nov 10, 2021 09:39 AM

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Written by Chris Manley

Should You Invest in SEO? Three Questions You Should Ask Yourself

Even if you don’t know much about search engine optimization

(SEO), you may have heard of it or at least seen statistics such as:

• 68% of all online experiences start with a search engine

• SEO manages 1,000 percent — as well as traffic over organic social

the media

Think about how many times a day you get to your phone quickly

look at something. Probably a few, as the data suggests.

We know people are doing a Google search. But should you invest?

in SEO for your business? As with most marketing decisions, there are none

straightforward answer, but there are a few things to consider to help

you make the best decision.

Search Engine Optimization (SEO) is a way to improve your ranking

website content to be at the top of the search results. There is no

equivalent SEO approach; there are many pieces that can be emotional

how high or low your content is. Google uses an algorithm to crawl millions

of pages in seconds and return the correct results for the query.

We may not be very technical, but the algorithm looks at many

A variety of tips on how to set up your web page, including (but not always)

it ends in):

Do web page content have the same content / keywords?

the user wants?

Google wants to show users the most reputable web sites and

reliable, not harmful. Do other websites link to this website like

source?

Is your site loading fast? Is free from broken links and

traffic congestion? Google wants to show users websites that are easy to use

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