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Did you know that keywords are critical to the success of your business? Well, they are, assuming you want to make a meaningful connection with customers and make it simple for them to find you online. Including keywords on your website is an essential tactic to help your business appear in search engine results. Search engines include Bing, Yahoo, and, of course, Google. In fact, Google is the top ranking of search engines with its 75% share of all global searches (93% if you submit its properties like Google Maps and Google Images). I will start the discussion with a few original key points (words) that are worth remembering. • Searching online is how most people find what they need in today’s world. About 68% of your online experience starts with search engines. Most people “Google” mean that they type queries into the search field at google.com — in order to easily find and click on the sites they are looking for. The second most popular search option is Bing, which is owned by Microsoft. • Search engine optimization, aka SEO, is the strategy and practice of integrating elements into a Web site so that it appears as high as possible in relevant search results and drives people (customers) to that site. THIS deals with “organic” or unpaid fruit. • Keywords are as high as their name in that they act as keys to reviewing the search engine and bringing up useful results. “Keyword” is an overarching moniker; it is possible to refer to one or two words, as well as whole phrases or sentences, including questions (many people type questions in in their online search). Most searches are at least four words long. Basically, a keyword or search term is anything that anyone types into the search field on any search engine. A very short keyword is called a fat head keyword. Search results for these terms are usually very difficult to show because they are common and broad. Longer and more detailed search terms, also known as long tail keywords often give more targeted and useful search results that may make more sense for your business. For example, Google’s “pet-friendly carpet” search results show nearly 63 million results with no local retail options. In contrast, “Minneapolis-supported pet carpet retailers” display 7 million results with local Google business listings and regional websites that have a huge impact on all first- and second-page results. While there has long been a focus on keyword “relevance”, we are seeing an increasing “search importance” in the importance of SEO strategies today. Google and other search engines are tuning sharper to offer results that answer the secret behind search queries. This may seem like a subtle innovation, but a very intuitive evolution in online search. For example, the search for “bathroom tile floors” will return different results from “where to buy bathroom tile” because the search intent is so specific in the last search phrase. • By optimizing your website for good search results, you are compelled to better understand your customers : what they need, their opinions, the words and phrases they use, even their favorite devices, the times of day they are active online, and much more. A strong SEO strategy involves more than keywords, yes — but keywords are really the heart of the matter. NOW, THE SUPPORT CAN BRASS 1. How do you identify the best keywords for your business? Here are my suggested steps for doing a keyword search. These steps are helpful if you are modern for SEO or if you are looking for a refresher on your keyword list. In fact, I recommend that you go through this process at least once every year because the wording and search intent of your customers is constantly changing as the market converges and flows. • Create an initial list of words, phrases and questions with your team. I encourage you to include everyone on your inner staff a customer-facing role for this exercise. Invite everyone to create a top-notch list of keywords that your business thinks are best and submit them or host a short team meeting to put together a list for the moment. To stimulate ideas about the words, phrases and questions to include, ask your staff to focus on the queries and statements they often hear from customers, as well as relevant terms of lingo and buzz commonly mentioned in the market and media. Remind them to consider local distinctiveness and search intent when coming up with their listings. Once everyone has added, put everything into a spreadsheet to classify the keywords and terms you have collected internally. Manually search for the top ten terms in this list, and ird paying attention to the number of results returned and the related keywords offered by Google in conjunction with your search. Both of these bits of information can show you how competitive your viable terms and keywords are to reveal your reflection on your list. Side note: This exercise will not only provide a solid foundation for your keyword strategy that will involve your team, but will engage everyone and think about your customers in unique and meaningful ways. That will pay off! • Conduct keyword research using third party tools. To further improve your keyword list in line with overall SEO strategy, go to external resources for more in-depth research. Some of these options require payment after free trials, but don’t let that stop you. Most of these sites offer more than just keyword solutions to support more comprehensive SEO measures, so it’s probably worth investing in the nominal fees to access the tools and insights. To learn more about each of these and which one is best for your biz, simply type the names into your favorite search engine and read the results! Google Business Tools: This includes Google Keyword Planner (its Google Ad Account is accessible), Google Trends (“see what the world is searching for”), Google Analytics and Search Console (hopefully the using these solutions in conjunction with your Website). Ubersuggest: This sturdy tool by renowned SEO expert Neil Patel offers a seven-day free trial, then a monthly fee; subscribers gain access on lots of learning and customer support. SEMrush: Some might say that this solution is the longtime standard in keyword and SEO insight; offers free trial and paid options. KWFinder: It’s worth checking out because it offers a healthy dose of free search when you sign up for a ten-day trial at no charge. Ahrefs: Offers an “all-in-one SEO toolkit,” including a site audit feature, suitable for anyone from newbies to established digital pros. Tip: If you search for keyword tools online, the search results may appear to be upside down. By starting with these selection options that I have just shared, you will probably find what you are looking for and avoid the blanket-searching mindset. 2. How do you use the keywords you identify? While the full discussion of keyword usage is more than we can cover in this article, I will outline the most important ways to implement these essential terms for your business. (I apologize if some of the terminology I’m sharing may be a little technical, but I promise you your marketing team or webmaster will be able to guide you if necessary.) On the spot: Use keywords in page titles your website, meta descriptions (the blurbs shown under page titles in search results), blog / article titles, within the first 200 words of any page of your site, headers / headings, and article tags for images on your site (this makes photos searchable on Google). Not only will this support your overall SEO, but it will make it easier for people to find the content they need. while searching within your site. (It is important to prioritize on-site search to get the best user experience). On social media: We e keywords as hashtags in social media posts. On Instagram, you can use up to 30 hashtags to help more people see what you post. These keywords will help you hashtag thoughtfully! In emails: Plug those keywords into the subject lines of your emails as a way to get your audience’s attention in the inbox. Content Guide: Keywords are an excellent inspiration for blog and article content, as well as content for social posts. About business intelligence: Keeping up with keywords provides an excellent window on all types of business information such as product trends / popularity, consumer language and attitudes, and site-specific interests. These insights can help guide your sales tactics and overall marketing strategies. Copyright 2021 Floor Focus
I will start the discussion with a few original key points (words) that are worth remembering.
• Searching online is how most people find what they need in today’s world. About 68% of your online experience starts with search engines. Most people “Google” mean that they type queries into the search field at google.com — in order to easily find and click on the sites they are looking for. The second most popular search option is Bing, which is owned by Microsoft.
• Search engine optimization, aka SEO, is the strategy and practice of integrating elements into a Web site so that it appears as high as possible in relevant search results and drives people (customers) to that site. THIS deals with “organic” or unpaid fruit.
• Keywords are as high as their name in that they act as keys to reviewing the search engine and bringing up useful results. “Keyword” is an overarching moniker; it is possible to refer to one or two words, as well as whole phrases or sentences, including questions (many people type complete questions in their online search). Most searches are at least four words long. Basically, a keyword or search term is anything that anyone types into the search field on any search engine.
A very short keyword is called a fat head keyword. Search results for these terms are usually very difficult to show because they are common and broad. Longer and more detailed search terms, also known as long tail keywords, often lead to more targeted and useful search results that may make more sense for your business.
For example, Google’s “pet-friendly carpet” search results show nearly 63 million results with no local retail options. In contrast, “Minneapolis-supported pet carpet retailers” display 7 million results with local Google business listings and regional websites that have a huge impact on all first- and second-page results.
While there has long been a focus on keyword “relevance”, we are seeing an increasing “search importance” in the importance of SEO strategies today. Google and other search engines are tuning sharper to offer results that answer the secret behind search queries. This may seem like a subtle innovation, but a very intuitive evolution in online search.
For example, the search for “bathroom tile floors” will return different results from “where to buy bathroom tile” because the search intent is so specific in the last search phrase.
• By optimizing your website for good search results, you need to better understand your customers: what they want, their opinions, the words and phrases they use, even their favorite devices, the times of day they are active online, and much more. A strong SEO strategy involves more than keywords, yes — but keywords are really the heart of the matter.
NOW, THE SUPPORT CAN BRASS 1. How do you identify the best keywords for your business? Here are my suggested steps for doing a keyword search. These steps are helpful if you are modern for SEO or if you are looking for a refresher on your keyword list. In fact, I recommend that you go through this process at least once every year because the wording and search intent of your customers is constantly changing as the market converges and flows.
• Create an initial list of words, phrases and questions with your team.
I encourage you to practice with everyone on your team who has a customer-facing role. Invite everyone to create a top-notch list of keywords that your business thinks are best and submit them or host a short team meeting to put together a list for the moment.
To stimulate ideas about the words, phrases and questions to include, ask your staff to focus on the queries and statements they often hear from customers, as well as relevant terms of lingo and buzz commonly mentioned in the market and media. Remind them to consider local distinctiveness and search intent when coming up with their listings.
Once everyone has added, put everything into a spreadsheet to classify the keywords and terms you have collected internally. Manually search the top ten terms in this list, paying attention to the number of results returned and the related keywords offered by Google in conjunction with your search. Both of these bits of information can show you how competitive your viable terms and keywords are to reveal your reflection on your list.
Side note: This exercise will not only provide a solid foundation for your keyword strategy that will involve your team, but will engage everyone and think about your customers in unique and meaningful ways. That will pay off!
• Conduct keyword research using third party tools.
To further improve your keyword list in line with overall SEO strategy, go to external resources for more in-depth research. Some of these options require payment after free trials, but don’t let that stop you. Most of these sites offer more than just keyword solutions to support more comprehensive SEO measures, so it’s probably worth investing in the nominal fees to access the tools and insights.
To learn more about each of these and which one is best for your biz, simply type the names into your favorite search engine and read the results!
Google business tools: This includes Google Keyword Planner (you need a Google Ad account to access it), Google Trends (“see what the world is looking for”), Google Analytics and Search Console (hopefully you are using these solutions in conjunction with your Website).
Ubersuggest: This sturdy tool by renowned SEO expert Neil Patel offers a seven-day free trial, then a monthly fee; subscribers get access to lots of learning and customer support.
SEMrush: Some might say that this solution is the longtime standard in keyword and SEO insight; offers free trial and paid options.
KWFinder: It’s worth checking out because it offers a healthy dose of free search when you sign up for a ten-day trial at no charge.
Ahrefs: Offers an “all-in-one SEO toolkit,” including a site audit feature, suitable for anyone from newbies to established digital pros.
Tip: If you search for keyword tools online, the search results may appear to be upside down. By starting with these selection options that I have just shared, you will probably find what you are looking for and avoid the blanket-searching mindset.
2. How do you use the keywords you identify? While the full discussion of keyword usage is more than we can cover in this article, I will outline the most important ways to implement these essential terms for your business. (I apologize if some of the terminology I’m sharing may be a little technical, but I promise you your marketing team or webmaster will be able to guide you if necessary.)
On the spot: Use keywords in your website page titles, meta descriptions (the blurbs shown under page titles in search results), blog / article titles, within the first 200 words on any page of your site, headers / headings, and article tags for images on your site (this makes Google searchable photos). Not only will this support your overall SEO, but it will make it easier for people to find the content they need while searching within your site. (It is important to prioritize on-site search to get the best user experience).
On social media: Use keywords as hashtags in social media posts. On Instagram, you can use up to 30 hashtags to help more people see what you post. These keywords will help you hashtag thoughtfully!
