Search Engine Optimization (SEO) is one of the best skills a marketing professional needs. Every day it becomes more and more difficult to understand the secrets of this art form. HubSpot offers an SEO Certification that can expand your knowledge and strengthen your career. In this article, we’ll tell you what you need to know to get HubSpot SEO Certification.
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Why Become SEO Certified?
According to the HubSpot report, around 64% of marketers actively invest their time in SEO, and 63% of brands make the same investment. Given the difficulties and challenges of your website appearing in the top search engine result pages (SERPs), it’s worth learning as much as possible about SEO tactics and strategies. In addition to looking good on your CV and / or LinkedIn page, certification is a great way to learn more about a topic.
HubSpot SEO certification is very comprehensive, includes 24 videos, and provides marketers with all the information they will need to become proficient in SEO.
The course is broken down into specific topics, starting with the course overview and introduction, then going through the basics, then into the narrower aspects of SEO, taking approximately 3 hours to complete. We will go through each section identifying the most important points and things the student will want to remember.
Each lesson includes several videos, and most include a short quiz, as well as a resource section that includes video slides, transcripts, links to the aforementioned SEO tools and websites, and links to related articles and blogs.
Niva Maharjan, a marketer, SEO expert and content author for MagnetTechnologies, a Nepalese digital marketing service, announced in a recent blog that when she began working as director of sales and marketing for the Himalayan Glacier Adventure and Travel Company, all marketing was expected to receive a lot from the team. certificates from Hubspot Academy. This is a great way to keep everyone on the same page while working from the same knowledge base – at no cost.
Not only are companies looking for candidates to work with HubSpot Certification, there are many schools that require HubSpot Certifications. Mike Ilitch School of Business, part of Wayne State University, requires Inbound Information Technology students to obtain HubSpot certification. In addition, Northeastern University now accepts HubSpot Certificates as transfer credits for their concentration on social media under the Master of Professional Studies in Digital Media or the Masters in Corporate and Organizational Communication. In fact, HubSpot works with over 500 colleges and universities to tailor its curriculum to industry expectations.
SEO Basics
HubSpot starts its SEO students by teaching them the history of search engines and how they have become part of our lives. The first lessons provide details on how to build the internet and use search engines by most people when browsing the web, with 93% of global traffic coming from Google Search, Google Images, and Google Maps. While there are many search engines available such as Bing, Yahoo and others, this course is primarily about Google.
There are four videos in this section, ranging in length from three to seven minutes, giving you a total of 33 minutes of instruction on topics such as:
After the student watches the videos of each lesson, there is a short quiz to see if they have kept what they watched and then the ability to work with the SEO worksheet.
On Page and Technical SEO
In this lesson, we begin to get into SEO practices. Students learn how Google indexes web pages, meta descriptions and link text, and industry best practices for website optimization. The impact of internal linking on SEO, URL structure and introduction to technical SEO are also discussed.
The seven videos, which are two to fourteen minutes long and include a total of one hour of instructions, cover various aspects of search engine optimization with an emphasis on learning how to optimize your site for indexing and indexing by search engines.
Keyword Research for SEO
In this lesson, students will learn a step-by-step process for conducting keyword research on their websites and then learn how to use topic grouping strategies to improve SEO.
In this lesson, there are three videos that will give you a total of 31 minutes of instruction on keyword research and how to use them to develop your content strategy.
Videos for this lesson include:
Link Building for SEO: Scaling Your Backlink Strategy
Backlinks are extremely important to SEO as they tell search engines that your site is authoritative (because other sites link to it because the content is relevant). This is why link building is so important to improving the SERP of your pages. This lesson covers link building and tells students how to calculate the number of links your website needs to rank on the first page of the SERP.
As with many things in life, link building is about building meaningful relationships with people that will lead to more connections in the future. One of the link building tactics mentioned in this lesson is to use press solicitations. Press requests come from journalists who write articles and are looking for experts on specific topics. They use quotes from experts in their articles and usually link to the expert’s website. Thought leaders in your business can provide quotes that can be used, resulting in backlinks to your website from high-quality media sites.
This lesson includes four videos that are 24 minutes long in total, along with the usual quiz and “Press Request Alert Sheet”.
Videos for this lesson include:
Optimizing Your Website for Rich Results
This lesson is about the structure of the SERP and how the display area called expanded results works, and why web pages would like their pages to be presented in them. In addition, this lesson explores structured data and how it is used on your site, and how to optimize your content for use as a featured snippet on Google search results pages.
This lesson includes three videos with a total length of 28 minutes, as well as the opportunity to participate in the HubSpot Community to discuss the Snippets.
Videos for this lesson include:
SEO Reporting
This lesson explores how SEO progress can be measured by monitoring specific SEO metrics and using reporting tools such as those provided by HubSpot along with Google Analytics and Google Search Console.
In this lesson, you will find two videos with a total viewing length of 18 minutes, as well as the opportunity to participate in the HubSpot community to discuss SEO goal setting and reporting.
Videos for this lesson include:
The HubSpot SEO Exam
The exam consists of 60 questions, randomly selected from a pool of 73 questions, the answers to which are found in films and transcripts. Typically, the exam takes approximately one hour to complete, although students have 3 hours to complete it. To pass, students must correctly answer at least 45 questions (75%), and if they fail, they must wait 12 hours before trying again. Upon successful completion of the course, students receive a digital certificate along with the ability to view the certificate on LinkedIn and on their website. HubSpot also sends exam summary emails to the student and tells you how many questions they answered correctly. HubSpot SEO certification is valid for one year.
Final Thoughts on the HubSpot SEO Certification
Search engine optimization is a rapidly growing skill, and being up to date with SEO insights is a challenge for busy professionals. The HubSpot SEO Certification Course is a concise, attractive way for marketers and other professionals to learn SEO basics and develop an SEO strategy that can take their site to the top of the SERP. Plus, it’s a great way to gain some extra SEO knowledge while also becoming a more valued employee of any brand.
