Google advises advertisers to review their search engine rankings for reviews.
SEO professionals have been doing that for years, looking for any revelation to unravel the mysteries of Google’s algorithm.
But that’s why so much of what you’ve read about certification for E-A-T may need an update.
- 1 What Is E-A-T?
- 2 How Does Google Know if Content Is Authoritative?
- 3 Google Uses AI to Understand Expertise and Authority
- 4 Google Research & E-A-T
- 5 How the E-A-T Concept Translates to Better Ranking
- 6 Expertise
- 7 What Is Expertise?
- 8 Authoritativeness
- 9 Trustworthiness
- 10 E-A-T Is Not an Algorithm
- 11 Optimizing for E-A-T
What Is E-A-T?
E-A-T is an abbreviation for Skill, Control, and Reliability. An idea developed by Google for good three-party raters is a well-established method for judging search results.
Google also recommends to publishers as a way to measure the quality of their content.
The reason Google created E-A-T is primarily for measuring the quality of things, specifically for the next good party group.
According to Google’s Search Quality Guide:
Unless your job score indicates otherwise, your rankings should be based on the instructions and examples provided in these guidelines.
Signs should not be based on your personal views, interests, religious beliefs, or your political views.
Your own opinion will make the scores given to Google unreliable. That’s why the E-A-T issue was developed.
The good search raters guide and the content of E-A-T reflect the types of websites Google algorithm tries to classify.
E-A-T As Ranking Factors – Is It Possible?
There are no actual patents or documentary studies to confirm the existence of those three concepts (skill, authority, reliability) of values.
What Google claims is that there are signals indicating that a website is trusted but Google has not said whether those signals are.
It should be reiterated that the Quality Raters Guidelines do not provide any examples of what those indicators are.
If the instructions instruct the viewer to review a page for an author, that doesn’t mean Google is using a “bookmark author” in the algorithm.
It is asking the viewer to do that in order to become the chief judge of the management website. That’s all.
There are ideas represented by E-A-T that can be expressed in facts such as relationships.
Skills, authority, trustworthiness are not absolute standards or standards used by Google.
How Does Google Know if Content Is Authoritative?
There are facts such as relationships that have often been used to establish knowledge and authority as well as understanding of what viewers want to see.
If a website receives a lot of links, especially to websites about the same topics, then the website receiving those links can be understood as being responsible for that topic.
There is no real metric called “authority” used by Google. The administration is just a good example of a page that Google can guess based on (anonymous) signals.
There is only one indicator that we know about this, which can indicate that a website is in control.
But it’s not the only fall. In April 2021, Google announced that AI is being used to determine whether the content is allowed or not.
Google Uses AI to Understand Expertise and Authority
Did you know Google relies on AI technology to better understand what’s out there?
Google is using AI to pull off low -level sales -related content and product reviews.
“… We want to make sure you’re getting the most useful information for your next customer by benefiting from content that has more in -depth research and useful information.”
According to that statement, Google is using AI to understand if content on the network is shallow or if there are maps and common features of “deep search” and other common characteristics of websites that are useful to users.
Google Research & E-A-T
Ultimately, Google search pages are meant to show users what they want to see.
Many Google patents and research papers that describe search terms, detailed content, and common language activities all revolve around understanding what people want and understanding what websites are about.
How the E-A-T Concept Translates to Better Ranking
E-A-T is a slow learning tool created to teach effectively manage how to judge a website.
Good search guidelines do not provide signals in case studies.
The concepts of competence, authority, and trust need to be defined in order to be understood.
Once they understand the E-A-T, the media will have a solid idea of how to improve and enhance the issue.
Qualities of Expertise
Skills are the quality of competence and professionalism. Technical skills demonstrate an understanding of the topic, depth of knowledge, and hands-on experience.
For example, if the website is about curing a patient the topic should usually be approached from an opinionated scientist in order to qualify as an expert.
A dedicated page to learn, demonstrate, and provide knowledge. A smart website will reveal important characteristics of the depth of understanding that can be identified by the subtopics generated or possibly through quotes made in other works.
Depth of Knowledge Is Not Comprehensiveness
Do not confuse depth of understanding with perfection. Depth of knowledge means a subject that is well understood.
Thoroughness is concerned with a wide range of subjects.
When evaluating a website for skills, the question may be useful, how does this landing page link to depth of knowledge?
Content is unique when a subject contains a specific type of information for a given topic. For example, it is almost necessary for an article on headache to call aspirin.
Understand Depth of Knowledge in Order to Understand Expertise
Adding “skills” to an article is more than simply simplifying the examples of adding a boxer and author credentials.
Expertise in web content matters to demonstrate depth of knowledge and experience.
One can easily add a historian and intend to magically become a writing specialist.
The first step in adding skills to websites is to understand how deeply you understand them.
What Is Expertise?
Skills were explored in a number of disciplines. Some researchers have noted that, “experience is derived from experience and experience, built on the foundation of talent, or skill level.”
The learning field has a system for measuring students ’depth of understanding called Webb’s Depth of Knowledge. In it are four levels of depth of understanding.
The beginning is the starting point in the ability to remember facts. The fourth level involves the ability to combine facts and ideas from different sources and sew them together into a coherent text.
A scientific research organization called Global Cognition mentions two types of skills. One type of experience (standard practice) is the ability to solve problems using the same routines and solutions over time.
The second type of skill is called Adaptive Expertise. Adaptive Expertise is defined as the ability to create solutions to problems that are changing or have not been seen before.
“… Positive thoughts and attitudes always lead to better performance.”
Skills are often described as the result of:
What Does It Mean to Have Content With Expertise?
Given what is known about the experience and depth of understanding, it can be said that the text experts include evidence that the author physically handled the subject of the article, has real experience. on topic, provide details, metrics, and comparisons.
Example of Expertise in Content
I wrote an article about data mining. None of the top -of -the -line texts were referred to as textual data of a markup language (e.g. HTML b).
Google’s search engine optimization (and whatever else they use to understand an issue) probably knew that and probably responded well to that particular observation.
My vision was not good because it was different than the top pages. My observation showed a depth of understanding of Schema.org’s analysis.
Being a manager is not the same thing as being general. This is a common mistake that advertisers make when trying to construct official statements.
The Difference Between Authoritativeness and Comprehensive
Right (authoritativeness) and general (general) are not the same thing.
Elements of Authoritative Content
And when evaluating things for regulatory, go back to the definition of authority and evaluate things for attributes such as accuracy, well -being, and honesty.
Can You Optimize for Authoritativeness?
What is authority? Metrics for authority can be links pointing to your website. That’s the best thing to know and prove for the boss.
But ownership and regulation are just ideas and not actual metrics or metrics used by Google. There is no “rule” rate in Google unless you call PageRank a rate rule.
So if you’re talking about “ensuring for authority,” in a way you’re still talking about how to be best for PageRank, that’s kind of silly. One that is not good for PageRank. PageRank is what is collected by a website.
Communication: The Three Pillars of SEO: Authority, Value and Reliability
People will link to your page, talk about your website on social media, and mention a wide range of pages from your website if the website satisfies users in a permanent way. .
This type of customer satisfaction in a general context can cause individuals to view your website as a trust -based source of information, services, or products.
It is generally understood that Google does not use general keywords for ranking. If Google uses them for something it doesn’t matter.
But social media can be smoke to tell you that a fire is burning to let you know you’re doing something right.
Optimizing for Trustworthiness
Googlers have made references to the trustworthiness of a website. Research papers and patents have been made with reference to reliability.
Interesting research on the reliability of related network research (Read: Remote Communication Configuration Algorithms for more information).
Another line of research is the Light-based Trust. But Bill Slawski, a Google patents expert, said it doesn’t seem to be being used by Google.
Google does not use the Knowledge-Based Trust as a standard mark for Google Results. Xin Luna Dong posted the following series in a photo (https://t.co/R4tfgUabn8) that shows the low accuracy of popular sites, and the high accuracy sites are often disliked. pic.twitter.com/b30nMALAIL
– Bill Slawski ⚓ (@bill_slawski) September 9, 2019
It is a trustworthy method that accumulates on a website “credentials” to indicate trustworthiness that is not something that Google has researched.
The long -distance link is the closest Google might use in terms of reliability, but there is no real trust. Distance linking can identify spammy websites with poor quality rankings.
Other than being careful where you find links (you have to!), There is no way to “improve” for trust.
You need to have an honest and trustworthy information base. If people notice because Google also notices, it may be through other means of linking to your websites.
E-A-T Is Not an Algorithm
In October 2019 at Pubcon Gary Illyes confirmed that E-A-T is not an algorithm.
Gary Illyes was asked about E-A-T and there was nothing and everything he said was the same as Googler’s stories about QRG and E-A-T.
As Gary also mentioned, there are a number of Pepe algorithms that have been integrated such as EAT. It may look like seeds. To a degree, if they don’t have one very mature algorithm to look for EAT signals. Maybe babies need to be fed as well.
– Bill Slawski ⚓ (@bill_slawski) October 11, 2019
Optimizing for E-A-T
You can build knowledge, authority, and trust using all of the above methods to focus on excellence.
Skills, authority, and trust go to more than just the information and ideas of your website. Key attributes can be included in your case.
And it’s worth pondering about the meaning of those words professional, legal, and trustworthy and applying your insights to every page you publish.
Photo credit: Paulo Bobita / SearchEngineJournal