Keval Shah has established himself as a responsible, customer-focused SEO expert who knows how to help businesses skyrocket their profits
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Brand Renegades
Find out how two entrepreneurs used unconventional business strategies to turn their start-up business into a multi-million dollar company.
June
25, 2021
3 minutes read
Entrepreneur contributors express their own opinions.
Keval Shah knows how to turn depressing life situations to his advantage. After dealing with prolonged psychological stress and multiple failures, Keval decided to leave everything behind and dedicate all his time to realizing his dream of becoming a successful SEO expert.
Today, Keval has established himself as a responsible, customer-focused SEO expert who knows how to help businesses skyrocket their profits. Despite his age, he comes across as an experienced business owner: Keval is the founder of Inbound Pursuit, an SEO agency that helps businesses grow their organic search traffic and revenue.
Given that very few companies are well versed in digital marketing, it is essential to choose one with a proven track record of success.
“Many have abandoned SEO as a viable source of revenue simply because multiple agencies run all their clients through the same cookie-cutter strategy when SEO is something that needs personalization. An SEO strategy that works for one brand doesn’t necessarily work for another, ”says Keval.
Optimizing a website for search queries is more complex than setting up contextual ads. Internal SEO optimization is work done directly on the website and related to a change in its structure, content and technical component. External optimization increases the site’s ranking by interacting with third-party websites such as Google.
The organic reach of followers for businesses using Facebook Ads has declined dramatically over time.
“When you look at the three shortcomings of Facebook Ads together – low profit margins, discrepancies in sales, and low conversion rates – you can see how much you handicap yourself by relying solely on paid traffic,” says Keval.
What Makes ‘Inbound Pursuit’ Different
In contrast, search engine optimization has a long-term impact, providing your company with continued growth, benefits and new market prospects.
“Don’t get me wrong. Facebook Ads are a great way to drive sales for your e-commerce store, and you should use them. But they are not without their faults. One of their biggest flaws is that it reduces your profit. Facebook Ads require ad spending to run, which means there is a cost to each sale. That cost consumes the revenue generated, making sales far less profitable, ”he adds.
The benefits of SEO optimization for your business include long-term investment; a well-optimized website that can attract visitors for many years; when funding is terminated, your resource will continue to be in the top rankings of publishing; links without the “ad” mark in search results inspire more trust among users, leading to more clicks; and the final cost of the conversion is much lower than with Facebook Ads.
