Because everything is online, social media marketing is fast becoming the most popular marketing method worldwide. Great content alone is no longer enough if you can’t support it with robust SEO strategies.
Good social media marketing practices are strongly based on the proper use of SEO. When SEO best practices are followed, the quality and quantity of traffic received by a website or website increases tremendously.
There is no better time to become an SEO specialist than now. Here are the best sites to help you learn and master your SEO game.
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1. Google Analytics Academy
Google is the most popular search engine today. So it makes sense to learn how to optimize searches for Google, and do so at Google’s own Academy of Analytics. Here you can improve your SEO and analytical skills with free online courses offered by Google.
You can get started by learning all about Google’s measurement tools to unlock deeper insights. These tools will come in handy when creating smarter campaigns. In addition to being authorized for SEO, the Analytics IQ Analytics Academy of Google Analytics is a recognized industry.
To prepare for this certification exam, you must complete the Google Analytics Beginner Course and the Advanced Google Analytics Course. In addition, you can access his mini-courses on YouTube and contact the blog for additional reading material, best practices, and industry trends.
2. HubSpot Academy
As HubSpot is an international leader in marketing and sales, HubSpot Academy is a good place to learn everything you need to know about SEO. Here you will be able to choose from extensive certifications, methodology training programs, and fast, hands-on courses that are 100 percent free and online.
What’s more, you’ll have unlimited access to these courses so you can view them at any time. Perfect for marketers, content creators, and anyone willing to try out their SEO game, HubSpot Academy certification courses cover website optimization, link building, keyword research, and all other related topics.
You can always look at the course syllabus before you decide on a course. In addition, each course has video lectures, quizzes, tutorials and curricula, providing an interactive learning experience.
3. LinkedIn Learning
With free access to more than 16,000+ courses run by industry experts, learning LinkedIn helps you take your skills to the next level. You can access extensive LinkedIn Learning educational material on SEO in the form of stand-alone online courses or predefined learning pathways.
While the courses cover specific topics, the learning pathways provide you with a complete and structured learning experience when you become an SEO expert or a master of digital marketing. SEO learning paths cover everything you need to achieve maximum visibility in search engines, from essential SEO techniques to marketing tools.
You can also access tutorial files to use your new SEO skills, and upon completion of each course you would have the opportunity to earn a certificate or badge.
Exploring the basics of SEO is a skill and LinkedIn Learning helps you master this skill. Learn how to conduct keyword research, create internal and external links, plan a long-term strategy, implement basic optimization strategies and techniques, and do much more.
4. Wordtracker Academy
Wordtracker Academy is best known for its keyword tool, which increases search engine ranking while helping online marketers discover new niches. Wordtracker, trusted by SEO experts, gives you an edge and helps you generate more targeted traffic.
However, this is not all that Wordtracker is known for. Wordtracker Academy has specialized guides for seven categories, namely keyword research, SEO, website marketing, Google, social media marketing and content.
With Wordtracker Academy, you can start with basic analytics, such as website optimization and page optimization, or learn advanced techniques to improve your online presence.
No matter where you’re interested, you don’t need any prior experience to get started, and 28 expert Wordtracker guides can help you upgrade your SEO skills in no time.
5. Moz
As a dedicated SEO platform known for its SEO marketing software and the largest community of SEO experts, Moz Academy courses are popular and trusted around the world. There is a wide range of training courses available in the course catalog.
To find a suitable course, you can start by choosing the level of difficulty, the desired SEO topic and the type of course. Moz Academy has three types of courses to choose from.
While the series covers several courses and is similar to a learning path elsewhere, learning path certificates are with valid certificates. If that’s not enough, the website has another type where you can settle the level in 90 minutes or less.
In addition, the Moz blog is a useful resource for search engine optimization, its best practices, and the latest trends. It helps you keep up with the ever-evolving trends of the SEO industry so you’re always ahead of the curve.
6. Semrush
Trusted by the world’s leading brands, Semrush is known for its award-winning toolkits and SEO suite to help industry experts check website traffic, improve rankings, and refine their digital marketing game. That’s not all.
A special feature of Semrush is its incredibly useful SEO resources. From downloadable guides and e-books to educational webinars and case-based podcasts, Semrush has everything you need to improve your SEO skills and expand your scope. In addition, Semrush’s Academy provides the acquisition of vital skills with top experts in the field.
View lessons, explore additional reading material, gain practical advice, and take quizzes to complete the course and obtain a certificate. The best part is all the resources, courses and certification exams, which are completely free if you are a registered Semrush user.
Up Your SEO Game at Your Own Pace
The best thing about all of these sites is that you can learn SEO and improve your digital marketing skills at your own pace. Most of the courses on these sites are 100 percent free and you can access them anytime, anywhere. Plus, you don’t have to have previous experience to start your journey and become an SEO specialist.
While courses, video lectures, and certifications train specific skill sets and bring you recognition in your field, blogs, podcasts, and webinars keep you informed of the latest industry trends and best SEO practices.
What is an SEO specialist and could you become one?
Have you ever wondered what an SEO specialist does? Now is the time to find out and maybe start on your way to becoming an SEO specialist.
Gargi Ghosal
(12 published articles)
Gargi is a writer, storyteller and researcher. She specializes in writing compelling content about all things on the internet for customers across countries and industries. It is a graduate literature with a degree in editing & amp; Publishing. Outside of work, he hosts TEDx shows and literary festivals. In an ideal world, it is always only a minute away from going to the mountains.
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