Search engine optimization is no longer a do-it-yourself project, unless you have a solid decade in handling digital marketing and the latest Google algorithm changes. Making websites and web pages more relevant, authoritative and mobile-friendly is now an essential part of any overall business plan.
Search engine optimization gives better ranking on all search engines. The focus is mainly on Google because 92% of all web queries happen on Google. They are followed in much smaller percentages by Bing, Yahoo, Baidu, Yandex and Duck Duck Go. Google is still King.
Companies that want to compete in today’s market need to understand that making websites and web pages more relevant and authoritative is now an essential part of their overall business plan. Gone are the days of taking shortcuts and using misleading headlines and spammy links to improve search engine rankings.
Current algorithms rely heavily on activity and accumulated quality information from billions of internet users. Google changes its algorithms daily, which is another reason to engage digital marketing and SEO professionals to monitor and adapt to regular changes.
You know it goes much deeper than picking five or six keywords and stuffing your content with those words. Keyword stuffing is an exercise in clumsy quantity over true quality. It doesn’t fool today’s search engines, algorithms or potential customers.
As you know, there is a lot to remember when thinking about SEO for your website. This is why bringing in the best SEO company with the latest trending SEO services for your website is critical to your success.
- 1 What is an SEO company, and how can they help?
- 2 List of best SEO companies across the globe
- 3 What services do SEO companies provide?
- 4 Qualities of the best SEO company
- 5 Top tips for choosing the best SEO agency
- 6 SEO for business growth
- 7 Top 10 core elements of SEO
- 8 Evolution of SEO
- 9 SEO strategies
- 10 Link building for SEO
- 11 The future of SEO
- 12 Final thoughts on choosing the best SEO agency
What is an SEO company, and how can they help?
An SEO company will improve your organic traffic from search engines. More than a trillion questions are asked to search engines every year. If you want to take advantage of this, you’ll want the best agency to help you stand out from the competition.
SEO can be very complicated, but you won’t have to guess what works and what doesn’t because a quality SEO company will be able to measure and report back to you on each optimization strategy and its performance. From there, the agency will be able to adjust and improve their plan to get you higher rankings, increased website traffic, and more and more users.
Agencies that provide SEO services for your website take on multiple tasks, including ensuring that your website loads quickly and contains all the clean code with quality content that is most effective in landing web searches on your site.
There are many global SEO agencies, and you’ve probably heard of some on this list. You’ll want to choose the best one for your company’s goals, your industry, the country or countries you want to attract customers to, and whether you need better marketing, backlinks, or help figuring out exactly what steps you need to take to grow your company. and make it more profitable.
Here’s who can claim the title of “best,” according to customers and industry experts.
List of best SEO companies across the globe
❖ About the company: Probably the best SEO company. RankZ continues to provide a full range of services. Receives high ratings from customers for positive customer experiences and measurable positive results. The RankZ team has exceptional experience with winning strategies for e-commerce, small businesses and start-ups. This company also offers outstanding tools for clients who like to stay hands-on in optimizing their site or content.
❖ Services: Search Engine Optimization, Content Marketing, Pay Per Click, Web Design, Blogger Outreach, Infographic Marketing
❖ Pricing – Pricing starts at $1000 and can go up to $10,000 per month based on competition and number of pages.
❖ About Company: Ranked as one of the best link building companies on the market. OutreachZ is an international agency with a client list of more than 1000 start-ups, brands and digital agencies. It also maintains a guest posting marketplace with a strong 5,000+ connections to experts in their various fields. Also on offer for clients is the feature of premium managed campaigns. The team delivers the right publishers for each client based on their requirements. A great tool to get powerful links.
❖ Services: A link building platform to take control of your off-site SEO. There is a guest posting market that connects with authoritative publishers. The agency deals with search, contact with bloggers, content production and placement.
❖ Pricing: The average budget for link building is usually $500, but it can be lower or higher depending on your goals.
❖ About the company: Leading agency for digital marketing. Customers receive a full range of services with an individual strategy tailored just for them. Growth strategies are developed for each customer based on their specific goals and needs. In addition to award-winning digital marketing services, WebFX has its own technology platform. This agency focuses on successful digital marketing campaigns to increase leads, customer calls, transactions and qualified website traffic. All of the company’s offices are located in the United States.
❖ Services: SEO, link building, PPC, media buying ad spend, website call tracking, SMM and web design.
❖ Prices: SEO prices per month are $1000+, and the average hourly rate is $150-199/hour
❖ About the Company: WebiMax can live up to its promise “Remove the negative, promote the positive!” This award-winning reputation management company delivers year after year. This agency is results driven. Every month SEO results are shared with clients to be communicative and transparent.
WebiMax’s founders say they want clients to feel they’ve got a strategic partner to help grow their business, not just outsource.
❖ Services: Reputation Management, Search Engine Optimization, Pay Per Click Marketing, Social Media Marketing, Lead Generation, Website Design and Online Public Relations
❖ About the Company: OuterBox offers a suite of web services while focusing on helping companies expand and increase online sales. Its PPC management and pay-per-click services have a proven high ROI. It offers a range of digital marketing and SEO packages tailored to each client. OuterBox values a team approach and promises a cohesive approach to online marketing strategy to improve business.
❖ Services: SEO, paid search, digital marketing campaigns, web development, web design, eCommerce
❖ Pricing: SEO pricing per month is $1000+ and average hourly rates are $100-$149/hour
❖ About the company: One of the best digital marketing experts. It is also valued by clients for its business development strategy. This company undertakes to never use black hat SEO techniques. Instead, its experts promote web resources using ethical SEO. SEOTuners focus on building powerful websites to ensure an increasingly successful market presence. The agency is committed to an ethical approach to its work to achieve positive search engine ranking results for clients’ websites.
❖ Services: SEO, branding, e-commerce development, PPC, conversion optimization, SMM and web development
❖ Prices: SEO prices per month are $1000+ and average hourly rates from $150 – $199/hour
Blue Fountain Media
❖ About the company: Blue Fountain focuses on modern and new technology to develop successful business growth strategies. SEO is changing rapidly, presenting new challenges almost daily, whether it’s a changing algorithm or the impact of voice search, and Blue Fountain strives to stay ahead of the pack. In addition to content optimization, this agency optimizes the technical side by reviewing wireframe mockups and redirects.
❖ Services: Website Design, Digital Marketing, Mobile App Design, Website Development, Strategy, Branding and Experience Design
❖ Price: Minimum project size: $50,000
❖ About Company: Experienced in helping B2B and B2C businesses create and manage internal SEO strategies. They are open to even the smallest start-up clients. Their client list includes companies in the e-commerce industry as well as finance, automotive, SaaS, IT, cosmetics, healthcare, fashion, wellness and more. Delante’s clients enjoy increased website visibility and ranking on the first pages of Google results. The team specializes in long-term SEO to bring in more customers ready to buy.
❖ Services: SEO, link building, SEO consulting
❖ Cost: Minimum project size: 1,000 USD
❖ About Company: One of the best SEO for small businesses. It also offers SEO solutions for major brands. Marketing results and content management are among Mayple’s strengths. Each client receives an action plan specific to their company and goals. The team is composed of experienced marketers with exceptional knowledge in specific areas to serve their clients. Mayple researches the client’s industry, target audience and KPIs for measurable positive results.
❖ Services: Business consulting, digital strategy, SEO
❖ Cost: Minimum project size: 1,000 USD
❖ About Company: Premium programmatic advertising, inbound marketing and SEO campaigns are included as part of the marketing services available. The focus is on data-driven design with marketing technologies. iSynergy team members take a creative approach to creating a data-driven strategy. They promise well-built websites that develop the client’s brand story by creating memorable digital experiences. The company’s strategy is quality over quantity to provide website visitors with the information they seek without creating content overload.
❖ Services: SEO, web design, conversion optimization
❖ Cost: Minimum project size: 5,000 USD
What services do SEO companies provide?
Here’s what you need to know to find the best SEO agencies in the world.
The best international SEO firms in the world will masterfully promote your website to ensure that potential clients and customers find it. In addition, an agency can provide a holistic approach to make your company visible and valuable by putting an experienced team to work for you. Therefore, hiring a highly rated agency is ultimately cost-effective and ultimately profitable.
In addition to search engine optimization, a talented SEO agency will create a content marketing strategy and position your company to benefit from pay-per-click marketing on multiple search engines and popular social platforms, while ensuring a good return on investment (ROI).
You’ll want to ensure that the SEO company you’re considering hiring is truly one of the best by finding out how they capitalize on the fertile ground of user intent. Of course, keywords and phrases remain important, but user intent is the recent SEO star on the scene.
User intent means that your content is reaching people using search phrases similar to or related to your keywords even though they are not a match. Think of it as creating great content that taps into the desires of your potential customers or clients, even if they aren’t using your specific keywords to find information.
Qualities of the best SEO company
Having an outstanding company SEO plan and implementing your web content optimization efforts is not a set-it-and-forget-it exercise.
Markets change and customer priorities change, as do Google’s algorithms. To be successful, your SEO must also react and change.
People in your SEO agency’s team should check how things are going every day by reviewing keyword position analysis as well as website performance numbers. An SEO expert should also review where the most website traffic is coming from to see what is getting you the best results and getting the most attention for your company.
Keyword research should be a regular activity. Algorithms may change, but keyword ideas won’t vary as much. Your SEO expert should carefully monitor the search volume and relevance of the questions people are asking and ensure that the right words and phrases are being asked correctly.
Content optimization goes beyond researching and using high-value keywords. Members of your SEO team must ensure that your site contains quality metadata with a super clean code structure and proper internal linking. This process of combining different strategies brings you to a higher rank at the same time.
Top tips for choosing the best SEO agency
The best SEO agency for your small, medium or large business will tailor services to meet your goals. Ask to see specific numbers that show how other clients are performing. Ask for referrals and check with the agency’s clients. Find out if the agency suits you.
A quality SEO agency will be able to provide examples of its success to other clients in terms of page load speed, number and quality of incoming links, keyword usage, HTML and schema markup, mobile optimization and domain authority.
The best SEO firms in the world research the client’s goals, needs and expectations. The best do not take access to cookies; each client gets their own customized plan.
The SEO agency you are considering should be able to explain how they keep an eye on any changes or updates in techniques and how they remain agile to adapt new information to better optimize your website pages. Identifying the most valuable long and short keywords, capturing user intent, and expertly setting up excellent coverage are all important pieces of the puzzle.
When you are approached by an SEO agency, you should not feel like they are promising magical results. Instead, he should be happy to share his strategies and examples of past successful campaigns for other clients.
You need to know who will be on your team within the SEO company. The best SEO agencies encourage their employees to constantly improve their skills. Find out how often SEO company employees conduct research specific to understanding changes in algorithms used by Google and other search engines. The expert-level company will also provide in-house training specific to new SEO tools and the ways digital media is impacting the overall market.
You should also be able to check the SEO agency’s investment in tools and technology to leverage best practices for their clients.
SEO for business growth
SEO gives you the power to answer the questions people are asking, especially those in your field. This increases your visibility, potentially on the global stage. As a result, the amount of traffic to your website and pages should increase. As the number of visits to your site grows, you become an authoritative voice in your part of the market. People will trust that voice more and more and therefore trust your brand and products or services.
Identifying relevant keywords and providing quality content (not clickbait) is essential. Meta-text is vital so that search engines can find it as valuable content.
General SEO and local SEO
There is general SEO and local SEO. The best SEO agencies for small businesses will help hyper-focus local content to capture “in-town” or “nearby” searches. The beauty of great local SEO rankings is that most users who search by city, region or country are ready to do business and ready to choose a company. That’s a solid reason to predict higher conversion rates.
Providing specific, unique information about your company is important in local SEO. Your business name and contact information is an easy place to monetize using Google My Business along with your website information. Make sure the company name, address, phone number and contact email are exactly the same wherever they are used.
Research shows that including photos on your site results in 30% more visits and more. Active blog posts also improve rankings. Also, schema markup, which is a vocabulary of tags or microdata that can be added to HTML to improve the way search engines read and render a page in SERPs, because schema helps algorithms recognize how pieces of content relate to each other.
You may find that the SEO agency you hire will submit your website to online directories to make your URL easier to find. For example, you may hear a reference to GMB (Google My Business). This can be valuable as it gives you insight into how users interact with your business profile and the most popular content there.
Invest in quality content creators. The content you post on your website is a service to current and potential customers. It sets the tone for your company’s professionalism and capabilities. Consider blog content, written text content videos and photos because the more people access your different types of content, the more search engines will point to your site than your competitors.
Hiring one of the best SEO agencies for your company means putting affordable web design and search engine optimization to work for the most profitable results.
Top 10 core elements of SEO
An SEO expert must have significant knowledge of a wide range of activities to push a client higher on the Google search results pages.
When considering which SEO agency is best for your business, consider these ten activities that are most important to you and which agencies have the best reputation for quality delivery:
1. Build an SEO strategy with on-page and off-page SEO
2. Research and identify relevant keywords
4. Identify gaps in your competitor’s strategy that can be used to increase your online presence.
5. Technical audits of load times, status codes and indexing errors
7. Create a cooperative plan for both search engine and visitor optimization
8. Daily review of algorithm updates, changing strategy as needed and using ethical techniques.
9. Regularly monitor the results of SEO campaigns with the aim of improvement
10. Manage the necessary digital tools, including Google Search Console and analytics and SE ranking software
The code and content of your website and the websites you control is called on-page SEO. It includes text, headlines, links, and photos or videos.
On-page SEO is a vital foundation for improving your search rankings. This is what a quality SEO company will create for the best business results, including title tag, images, keyword research and placement, description meta tag, optimized URLs and sitemap.
On-page SEO consists of standard technical procedures that can be studied and implemented to increase rankings.
Off-page SEO is all the things that don’t originate on your website, but help your website rank higher in search engines.
The primary focus of off-page SEO is getting valuable backlinks, which are links pointing to your website from other high-quality websites. Off-page SEO is an open process that requires creativity on the part of SEO experts to make your content valuable enough that another site wants to refer their visitors to you.
Evolution of SEO
The Internet became available to the public in the summer of 1991. About six years later, the term Search Engine Optimization came on the scene.
Search engines are behind almost every online destination and have changed the way we find information and answer our questions.
In modern times, search engine optimization mostly orbits Google. The industry has seen other search engines come and go, but Google still dominates.
In the beginning, high search engine rankings were essentially directory driven. Put “AAA” in front of your business name and see the gains.
The eternal goal of being number one soon moved beyond rankings based on domain names, on-page content and alphabetical directories to complicated metrics and algorithms. For example, Google’s PageRank algorithm is known for making history in the information retrieval arena.
Social networks exploded onto the scene in the 2000s. YouTube, Facebook, Twitter and LinkedIn would launch many similar sites. Experts suspected that social signals could influence search rankings, and it did by helping SEO and driving additional traffic to websites, increasing brand awareness and loyalty.
The next steps brought improvements in detecting user intent and a new algorithm that improves conversational search.
Mobile phones changed the SEO world again in 2015 when mobile searches surpassed desktop Google searches for the first time.
Start with the basics by knowing what industry you compete in and who your target audience is. Then it’s time to further develop the keyword research into content that meets the user’s intent behind the search terms.
Accurate reporting is a necessary strategy for successful SEO. In the absence of accurate reporting results, you and your team are unable to make precise adjustments and improvements.
Google’s mobile-first index aims to ensure that websites look professional and perform well on mobile devices. That functionality must be in addition to, not in place of, laptop and desktop search optimization.
Employ excellent contract writers either within your SEO agency or possibly bring one or more writers directly into the shop. These seasoned professionals will easily skip the pitfalls that many smaller creators make. Mistakes that will hurt you include keyword stuffing and spam or clickbait content. Your site loses credibility and can anger visitors and potential clients, so target blogs and articles that can go viral just because the information and writing is just that good!
Linking to high quality websites is almost as valuable as getting backlinks because your content is so good. Always double check that links work. 404 error messages can derail your best efforts.
Aside from on-page and off-page SEO, there are good guys and not-so-good guys in the SEO world.
White hat SEO
White hat SEO follows a solid strategy that adheres to search engine rules and best practice guidelines.
There are no tricks in white hat SEO. Really solid content and coding is used instead of trying to manipulate or trick the browser or the user. You mean no spam, no clickbait, no download links that point everywhere but leave the user with very little useful information.
You may also hear it called ethical SEO. It follows accepted rules and aims to produce long-term positive results. Not just a quick hit that will return to or below previous sales levels.
There is a reward for following the rules and not trying to circumvent regulations or cheat the system. Namely, following the correct rules and guidelines will push your site higher in search engine results. Combined with engaging, authoritative content, you might even find yourself in the top rankings.
Black hat SEO
Then there is black hat SEO which is considered quite dirty business.
Black hat SEO uses techniques specifically designed to manipulate or deceive search engines and users. For example, it can try to trick the search engine algorithm into getting good results and higher rankings without doing a good job on content and code creation.
Such unethical methods are against search engine guidelines and could completely remove your site from the engine’s database index. So the risk is certainly not worth any possible short-term reward.
A deeper dive will show that a black SEO strategy can lead to a sudden increase in organic listings, but the search engines will soon sniff out those who break the rules and bring penalties to your door.
If an SEO agency suggests any of the following strategies, know that they are talking about using black hat SEO:
Pages with no real value are built just to rank for specific keywords, but in the end the homepage or other landing pages are basically useless.
This sneaky technique camouflages certain text or links by making them the same color as the background color.
Cloaking presents a web page to browsers that is different from what users see. Cloaking tricks browsers into displaying a page; it would not appear if the appropriate keywords and user internet were used.
Link farms aim to create a large number of sites whose sole purpose is to point back to your site via links. However, this artificially inflates the number of backlinks that can throw off the search engine in the short term by masquerading as an authority page.
One of the original ways to try to spam search engines to rank sites higher. It is increasingly completely ineffective because it cannot withstand ever-changing algorithms. Seeing the same word or phrases throughout the page to the point that it is completely unnatural usage; the page is filled.
It is always a bad idea to try to manipulate search engines with the intention of deceiving users. Sooner or later, your site will be discovered to be using unscrupulous methods, and search engines may ban your site entirely based on this using any number of black hat tactics.
Link building for SEO
Backlinks are a desired ingredient of SEO. These are links from other authoritative sites that point to you and your content by linking their website to yours. It’s pretty hard to fake, so it’s incredibly valuable if another web content creator decides to refer you their visitors.
Backlinks are also called one-way hyperlinks. Link building strategies include public relations, email outreach efforts, broken link building, and content marketing.
The goal is always to improve search engine visibility.
The future of SEO
Mobile optimization, making sure your website works and displays well on mobile devices, is now a metric that helps your website rank higher in search engine results. Optimization must include both Apple and Android products.
There is one more thing that should be monitored regularly and course corrected if necessary. You still need to ensure that the display of your website for desktop and laptop computers remains optimized.
SEO rankings continue to become more competitive. This is because internet users are becoming smarter at spotting quality content and sites than those trying to beat the ranking system.
Now SEO tactics must constantly evolve and improve. In addition to mobile optimization, success now requires matching user intent. The idea is not just to give users a bunch of links, but to actually help them find the information they want.
Machine learning is now built into all Google products, including ads and Gmail. The impact of machine learning can be seen with Google RankBrain, which now runs on every search. In addition, intelligent searches must now accommodate visual and voice searches, chatbots, and personal assistants such as Siri and Alexa.
SEO experts will need to keep up with all the technological advancements to keep their skills and services top notch.
Final thoughts on choosing the best SEO agency
The reputation of the best SEO companies comes down to whether they deliver visible results. Clients rightly expect realistic results and good communication about what is happening if they are going to include the hiring of an SEO agency in the budget.
Among the expected results of a well-managed SEO campaign are an increase in the visibility of your website and results that show an improvement in brand awareness. The bottom line should improve as sales increase. It should help you compete successfully with businesses that are very similar to yours. New customers should get in touch with you to buy your products or services. You should see a higher return on investment (ROI), including higher conversions and ultimately more sales. And the results of the agency should not be a short jump in traffic and sales. If done correctly, you should see long-term results, including long-term increases in income.
A strong and respected online presence is the lifeblood of a successful business today. Brick and mortar locations are simply not enough for today’s consumers.
The warning signs of SEO companies that talk a good game but may not deliver valuable results are those with aggressive methods of self-promotion and aggressive marketing strategies aimed at acquiring new customers. SEO success can be measured and reported, so it’s a big red flag if a company isn’t willing to show you their results with other clients.
SEO experts have to juggle many tasks, even in agencies where different colleagues focus on different parts of the SEO strategy. However, most skills complement each other, so you can expect reliable service from any team member when you need them.
We hope this guide was helpful in finding the right SEO company, especially with so many SEO agencies in the picture; finding the best one that fits your needs could be overwhelming.
RankZ is an online marketing agency with a focus on search engine optimization and content marketing.