As an industry in constant flux—thanks to changing algorithms, user needs, and competitor content—search engine optimization is a field that requires professionals to stay abreast of the latest trends and best practices.
And while you can spend hours scouring the internet for useful articles, forum discussions and the like, there is a better way to gain new knowledge and grow your network at the same time: SEO conferences.
In just a few hours or days, you can get a wealth of new information from peers and industry leaders, including information about what works and what doesn’t and various search engine ranking success strategies.
They allow you to share strategies, brainstorm solutions, and build relationships with current and future SEO leaders.
Of course, in the wake of a global pandemic that put the kibosh on in-person events for over a year, many of the top events in SEO have gone virtual.
Fortunately, when things began to return to some degree of normality, the physical events often returned.
But don’t worry if you’re still not comfortable going to crowded events with a bunch of strangers; there are many online conferences, summits, and workshops as well.
Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and into 2023.
- 1 Coming Up In 2022
- 2 Save The Date For 2023
- 3 On-Demand & On-Going
- 4 Great SEOs Never Stop Learning
- 5 Include Your SEO Conference
- 6 How often should you post about an event on social media?
- 6.1 How early should you post about an event?
- 6.2 How often should you post on social media as a business?
- 6.3 When should you promote an event on social media?
- 7 What social media means?
- 8 How does social media affect event planning?
- 9 How do you prepare for a social media interview?
- 10 What is the most popular social media 2022?
Coming Up In 2022
There have already been some excellent SEO and digital marketing events held this year, but if you missed them, don’t worry. There are still many good ones in the attic.
You may not even have to travel; with concerns about COVID-19 still high, many events have added virtual components to their in-person events so you can get all the benefits of participation – without risking your health.
Speakers: Barack Obama, TJ Adeshola, Brian Halligan, and others
Cost: Individual – $1,199; Virtual – free
About: This annual event is powered by HubSpot, and brings together global thought leaders for a hybrid conference on marketing, sales, and customer success operations.
It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for discovering data-driven insights.
Ad Age Next: Social & Influencer Marketing
About: Ad Age’s Next Event focuses on the growing importance of influencer marketing in an age of ubiquitous social media.
Creators, brands and agencies will be on hand to discuss how to approach this new economy.
Content Marketing World
Speakers: Kim Olson, Alison Jarris, Justin Ethington
Cost: Personal starting at $1,499; Virtually from $699
About: Over four days, participants learn strategies to build winning SEO teams, systems and processes.
With more than 100 sessions, workshops and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives of many global brands will be in attendance.
Benchmark Search & Digital Conference
Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others
About: This search marketing event offers engaging sessions with world-class digital marketing professionals.
A diverse range of topics are covered, including SEO, PPC, content marketing and social media.
The eCommerce & Omnichannel Retail Conference – Canada
Speakers: Andrew Go, Bahm Booth, and Martin Gendron, among others
About: A two-day retreat designed to help online retailers maximize profits, it will feature talks from some of the leading minds in Canadian ecommerce, offering actionable strategies and answering questions.
About: The MarTech Conference explores the complex and ever-changing landscape of marketing technology.
To help participants learn to leverage the latest technology to generate better results, it attracts senior-level marketers interested in technology-driven business transformation.
Date: 6.-7. October 2022, in person, October 20 & 22, 2022 online
Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska, and others
Cost: Personal starts at £240 + VAT; Virtual – free
About: This bi-annual conference is attended by thousands of digital marketers worldwide.
It includes training workshops, sessions on niche topics, social networking events, and talks by experts.
Save the date for 2023: 20-21 April and 14-15 September 2023
Ad World Experience
Speakers: Lisa Raehsler, Anu Adegbola, and Marco Battaglia, among others
Costs: From €249 for a single day
About: Bringing together PPC experts from around the world for the largest paid ad and conversion rate optimization event in Europe and the largest true PPC-based conference in the world.
Speakers: Seth Godin, Jorie Waterman, and Ryan Deiss, among others
About: This virtual event, which bills itself as “the world’s largest online advertising event,” features 12+ digital advertising tracks.
Each has focused speeches, panels and live Q&A sessions to help attendees gain valuable knowledge.
State Of Search 2022
Speakers: Jeremy Vest, Bill Hartzer, and Casey Markee, among others
Cost: Individual – $397; Online – $197
About: The State of Search brings together top speakers from the digital marketing field to address a range of topics from search engine optimization to emerging technology and lead generation for advertising.
About: DMO Mastermind allows participants to participate in an immersive experience using collaborative and cooperative learning methods to help you unlock your potential as a digital marketer.
Save The Date For 2023
There’s nothing like booking a trip for the future, especially if it’s to a fun place like Southern California or the Pacific Northwest.
Here are some SEO conferences and events coming up next year. Mark your calendar now so you don’t miss it.
The eCommerce & Omnichannel Retail Conference
Cost: Personal starting at $797; Streaming – $597
About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel businesses discover new ways to maximize profits from some of America’s most successful retailers.
Social Media Marketing World
Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith, and others
Cost: Personal starting at $797; Streaming – $597
About: Bringing together top social media marketing professionals, this conference is not directly focused on SEO, but includes sessions on organic social marketing, content marketing and paid social.
It strives to give participants immediate ideas that they can implement for their clients or business.
B2B Marketing Expo 2023
Speakers: Roland Cloutier, Don Batsford, Neel Mehta, among others
About: With education master classes for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales.
Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent events.
Hero Conf Austin 2023
Speaker: To be announced later this year
About: Produced by Brainlabs, Hero Conf features 44 sessions with 44 paid media experts. The 10th annual US event, this conference will cover PPC alongside new developments in digital marketing.
Attendees can expect to receive relevant, actionable and original content to better manage accounts, stay up to date with the industry and expand their knowledge of paid media.
Cost: Last year’s registration – $595
About: The Content Strategy Conference is an annual event that covers everything from UX to content and accessibility to structure.
It brings together industry experts and thought leaders to help digital marketers build their skills. Last year’s conference recordings are available for sale on the Confab website.
DMO Advanced 2023
Date: Spring 2023, exact dates TBD
About: Digital Marketers Organization will once again host its advanced digital marketing event, mixing interactive and educational sessions with networking opportunities.
There are many sessions designed specifically for SEO, including information on technical debt, localization and internationalization.
About: MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry.
It includes workshops, sessions, and events focused on SEO, PPC, social media, and analytics, among other topics.
Growth Marketing Summit 2023
Location: Frankfurt am Main, Germany
Speakers: Marianne Stjernvall, Colin McFarland, Steve Van Belleghem
About: Bringing together growth marketers and digital professionals worldwide, this one-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions.
Format: In person or live streaming
Cost: 2022 tickets starting at $299
About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization and search marketing.
Date: Summer 2023, exact dates TBD
About: Searchlove brings together some of the most important experts in digital marketing. Topics ranging from analytics to optimization and content to paid advertising are all covered at this education and networking event.
On-Demand & On-Going
Don’t have a specific date you can leave? Do not worry.
Adobe offers its full summit sessions online for free, while DigiMarCon offers a number of events throughout the year, both virtual and in-person conferences in various global locations.
Speakers: Anil Chakravarthy, Deena Bahri, and Sebastien Deguy, among others
About: Hosted by Adobe, every session of Adobe Summit 2022 is now available online, for free.
Approximately 30 minutes long, each session covers a topic relevant to digital marketing, including customer journey analysis, content personalization and marketing trends for 2022.
Date: Run through 2022 and 2023
Location: Various global locations
Cost: Personal starting at $497
About: Digital Marketing Conferences is a global series of events that bring together thought leaders from the digital marketing, media, and advertising industries.
These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration.
Great SEOs Never Stop Learning
For an SEO professional, experience is important but not nearly as vital as staying up-to-date.
And if you can keep an eye on what’s going on in the world of search engines, paid advertising and digital marketing by reading expert publications (like this one, for example), it’s also great to meet other people who do the same work.
This gives you a chance not only to interact with them, but to ask questions and develop relationships that will reap rewards far down the line. And SEO conferences are a great place to do this.
So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip to the corporate dime, the above events are a great place to start.
Include Your SEO Conference
If you are hosting an upcoming SEO event and would like it listed, please Email our editor with the following information:
Featured Image: Paulo Bobita / Search Engine Journal
Size of your audience – If you have over 10,000 friends or followers, you can post more often to increase the chance that more people in your audience will see it. If you have a smaller audience posting at least 3 times a week to once a day is enough.
How often should I post about an event? Key takeaway: You should stick to posting high-quality, engaging content once a day or five times a week about your event.
How early should you post about an event?
As a general rule of thumb, I recommend promoting your event at least 90-180 days in advance. You need to decide what is most appropriate for your event. An important thing to do is to build your advertising and event marketing campaign from the time of the announcement.
How early is too early to promote an event?
You don’t want to start promoting too early, and then people forget about the event. Vice versa you don’t want to leave it until the week before because you find you can’t reach enough people in time. Typical local events should allow between six and eight weeks to actively promote.
How soon before an event should you start advertising?
Start advertising 30 days in advance to achieve the right level of exposure and keep the momentum going. This depends on the resources and time you have, but should be for a longer period than for events and offers built around existing dates and topics.
You probably already know the benefits, but now you’re wondering â€œHow often should businesses post on social media? Your business, your audience, and which social platform you use.
How often do businesses need to post on Instagram?
Get into a consistent rhythm Also, 20% of business accounts posted at least once a week on their story. Combining this research with Adam’s comments, we can see that posting a feed and two stories per day is a pretty good bet for growing your engagement.
How many times a day should I post on my business page?
The rule of thumb for Facebook posts has always been twice a day – but don’t forget that this suggestion is for business pages that have at least 10,000 followers. If your business page has hit this mark, then post twice a day.
Start early. The earlier you start promoting your event and your event hashtag, the higher your chances of success. Promoting early helps create momentum and helps you reach a larger audience. Start promoting the event at least 6-8 weeks in advance to ensure a wider reach.
6 ways to promote an event on social media before it happens
- Post a countdown on Instagram Stories. …
- Create an event page on Facebook. …
- Post teaser with necessary details. …
- Create a hashtag. …
- Get a sneak peek. …
- Host a giveaway. …
- Design a custom AR filter for Instagram or Snapchat. …
- Interview participants on Instagram Stories.
When should you start promoting an event on Facebook?
We recommend that you promote a few weeks before the event, so that your audience has time to plan it in their calendars and even invite friends or colleagues. In addition, you also want to choose your budget here. 5.
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities.
What are the 4 types of social media? Different types of social media networks
- Social networks: Facebook, Twitter, LinkedIn.
- Media sharing networks: Instagram, Snapchat, YouTube.
- Discussion forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer review networks: Yelp, Zomato, TripAdvisor.
The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok. Social media typically features user-generated content and personalized profiles.
The four main uses of social media form the acronym SLIM: sharing, learning, interaction and marketing.
What is social media? Social media refers to the means of interaction between people in which they create, share and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main accounts of Facebook, Twitter, Instagram, LinkedIn and YouTube.
By using social networks like Facebook, LinkedIn and Twitter, you can create a real buzz for your event. Well-planned tweets and posts can build excitement around your event, as well as share useful information such as registration deadlines and on-site tips.
How does social media influence the event industry? Social media can shape the reputation of your events and your organization. Events and conferences are largely successful over time due to their good reputation with sponsors and participants. In this sense, social media represents a great opportunity to improve your reputation and success.
Social media can effectively help you promote your event as it helps build brand awareness, expand your reach, create audience interaction and increase event registration rates.
Why promotion is important in event?
A well-promoted event increases public awareness of the organization. This is the main reason why special events are important. Achieving an attendance goal is not only good for the atmosphere of the tournament, but also it is often a critical component that determines the financial success of the event.
Promoting an event on social media allows you to reach and connect with attendees on a more personal level. With the right social media tools, you can effectively monitor the progress of the event and address all the concerns of the participants.
Make a note of brands that impress you, how they engage with their audience and any campaigns that catch your attention. Actively engage with brands on social media and see how they interact. Give your interviewer examples – they want to know that you understand what it takes to be successful online.
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.94 billion active users in 2022. This means that approximately three out of every four of the 3.96 billion social media users are active Facebook users.
What is the fastest growing social media platform in 2022? All channels saw an increase, but unsurprisingly, it is TikTok that will take the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% say they plan to use TikTok in 2022 as part of their social media strategy.
Global social networks ranked by number of users 2022 In the third quarter of 2021, Facebook reported over 3.58 billion monthly core family product users.
1. TikTok. TikTok has quickly become a major player with its detailed algorithms and unique content creation capabilities. In 2020 and 2021, TikTok was the fastest growing social media app in the United States
In addition to being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company. So if you use video marketing to promote your business, then you definitely need to be on YouTube.
Facebook With nearly 3 billion monthly users, Facebook is arguably the largest and most popular social media platform in the world.