London, Feb. 15, 2022 (GLOBE NEWSWIRE) — The metaverse has been a buzzword in the world of social media, cryptocurrencies and NFTs — especially since the news that Facebook has officially changed its mother name to META. Big companies like Apple and Facebook are seeing real value in the growth of AR and virtual reality – and so is Google. That’s why it’s important to think about how the principles of AR, the Metaverse and a virtual world apply to things like search engine optimization, the search experience and how best to stay in this trend.
So, what is AR and how does it support SEO?
Augmented Reality immerses digital content and information around you in real time, creating a balance between physical and digital worlds. Whether using maps or scanning menus to translate languages in real time, the innovation is revolutionary. AR gives your devices new ways to help you throughout your day by enabling you to interact with digital material in a physical reality. It allows you to visually search for items by pointing your camera at them. As this trend continues to expand, we need to consider how best to optimize website content and search results for the power of this innovation.
Augmented reality and metaverse technology are already impacting the search user experience in 2022, and augmented reality will soon be a standard part of the Google search experience. As every business should have a website, as the metaverse grows, every business needs a presence in this space.
Augmented reality is having a major impact on the way companies market their goods and services, so digital marketing specialists need to consider aspects of search that are impacted by the growing new era of SEO. In terms of SEO rankings and organic search traffic, the more the metaverse technology and digital world meets user needs, the more Google will value its input into search results.
The Brains, a leading full-service digital marketing agency, is considering how best to integrate SEO strategies to support business marketing in the metaverse. Our SEO experts understand AR, virtual experiences and the growth of the metaverse will create a more engaged search experience valued by Google.
James McGarrie, an SEO strategist at The Brains, says:
Augmented reality and the metaverse will play a huge role in future SEO strategies. As we know, Google values content that serves a purpose for its users and ranks it accordingly. To use AR and the metaverse to a company’s advantage, we need to think about how to create not only viable SEO strategies to engage the metaverse, but also the content to increase business engagement in this virtual world. We see tremendous potential in this space and despite it being still in its infancy; AR, VR, and the Metaverse will certainly play an important role in SEO and the user’s search experience in the not-too-distant future.”
James McGarrie, SEO Strategist, The Brains
The Brains is a leading digital marketing agency in London, focused on strategies that deliver unbeatable ROI and long-term business success. The Brains offers PPC, content marketing, lead generation, and SEO services, among others.
For more information, please contact:
Jonathan Lemer, Director, The BrainsEmail: [email protected]: 0333 050 7328Linkedin: https://www.linkedin.com/company/thebrainsmarketingWebsite:https://thebrainsmarketing.co.uk/