Can’t you call Google and tell them we want to be on the first page?
We just changed the planning keywords last week. Where is our traffic jam?
I just read a story that says we have to do x, y, z, and now I’ve become a smart person. Sound familiar?
Whether you are at an SEO agency or in -house, it can feel challenging to set and keep SEO objectives in check with reality.
Helping non -SEO people understand your long -term goals is easier said than done – isn’t it?
Grant Simmons, Director of SEO at ClickFluent Consulting, joined me recently to discuss how to position yourself as a thought leader for your business. departments, customers, and shareholders and remain stable.
There is a gap between what agencies think about people in the building. —Grant Simmons, 10:49
Make sure expectations are met. It really works, and you sell it. You make sure people understand what was being sold, and you make sure they know what they’re going to get, and then you deliver. And if you can’t give, as I said before, communication is the key, just let them know when. —Grant Simmons, 7:15
Many people I know as independent SEOs or consultants get a contract. They do the test, and it’s over. There is no point there. I mean, there’s a potential benefit to the exam itself. But, the ability to maintain communication is lacking. —Loren Baker, 8:14
[00:00] – Grant’s background in market research.
[05:00] – What Grant learned on the agency side helped him on the inside and the other side.
[18:29] – Advice for anyone looking for changes from the consultant or in -house agency.
[21:41] – Why did Grant hire so many agencies & amp; advice for handling.
[26:02] – Access to media & amp; non -technological partnerships.
[28:32] – The haunted.com example
[41:25] – How to evaluate ROI from an agency.
[44:36] – Advice for agencies before signing on to projects.
[47:46] – What is the importance of focusing on local SEO?
[50:00] – Does Grant believe in pilot programs or Requests for Advice (RFP)?
[59:29] – Grant’s great abbreviation.
