The right SEO agency is paramount to success

If you’ve even dabbled in digital marketing in today’s business environment, then you’re no doubt familiar with the term SEO. SEO, or search engine optimization, is a complex and ever-evolving science, but one that can offer serious rewards for those who get it right. The problem is that most marketers don’t really have the skills or background to make a real impact with SEO. If so, finding the right partner is key and can go a long way in getting you better search rankings and more clients.

Not familiar with SEO?

Search engine optimization is the practice of optimizing your online content for a more prominent position in search results. This is important as most people do their research online. Landing on the first page of results makes a huge difference.

The next step is to actually drive people to your site from these search results. Most marketers don’t have the time or vernacular to get front page results. This is where an agency can come into play. There are literally thousands of companies claiming to be able to assist you with SEO. Finding the right one takes time and effort, but you’ll be glad you did.

Why Should You Use an SEO Agency?

SEO is a broad type of strategy that often requires some basic knowledge to get results. Not only that, but SEO best practices are constantly changing. At any moment, search engines like Google can decide to change their ranking factors and you could find yourself in the midst of an overnight SEO disaster.

That said, SEO is often a timely process that requires real experience to get right.

If you’re a law firm that doesn’t have the bandwidth to hire an in-house SEO expert or leverage your current team to address these needs, then it may be time to hire an SEO agency.

In the end, having someone else handle your research needs can save you a lot of time, resources, and even money, as you now won’t have to pay your own expert or buy the many tools you need to find SEO success.

Questions for Potential SEO Agencies

*Keep in mind that no agency can guarantee quantifiable results, especially since the Google algorithm is constantly evolving. The results will be unique to each client, but potential vendors should be able to share some specific metrics where they can move the needle. Beware of any agency that claims they can “get you to the top” within a week or other set time frame. It is unlikely, and therefore not honest.

Any credible agency that has been in business for some time and has been successful will be happy to answer these questions satisfactorily. Don’t be shy to press them if the answers are vague. SEO is an area that not many people understand and the sad fact is that there are companies that will try to take advantage of it. Getting any information will make you more comfortable in your decision.

Red Flags in the Process

There may be things that come up that can make you uncomfortable. Here are some potential landmines: If any of these things happen, dig deeper into your research process or move on to the next potential agency.

Each of these elements is a reason to take another look at an agency. Some can actually hurt your search engine performance and produce the opposite of what you are looking for. Also, beware of black hat SEO practices. Agencies participating in black hat SEO are considered somewhat shady at best and downright criminal at worst. Their methods are considered unethical, often using discovered loopholes in programming and search algorithms to achieve better results. When sites using these methods are discovered by search engines, they are usually penalized, sometimes severely.

Takeaway

Choosing the right SEO agency for law firms is a tricky business! It can be a very personal and important investment in your business.

This post has been edited and reposted since October 23, 2018.

How much can an SEO agency earn?

Is SEO work stressful? Any job can be stressful depending on the type of performance your company requires. It is the same with SEO related jobs. However, it is not as stressful as IT or other programming related jobs.

Is SEO a good career in 2022?

Yes. SEO is a good career option as it is among the most sought-after careers in the digital marketing field. There are several organizations around the world that hire SEO professionals to generate better content and thus produce more business leads.

Does SEO have a future?

Some of the main ways AI tools have proven their effectiveness are in SEO keyword research, content creation, traffic and site growth analysis, voice search, and SEO workflows. These applications have made clear that the future of SEO is in Artificial Intelligence.

Is SEO worth learning in 2022?

Yes, SEO is worth it: in 2022, in the future, in the past and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you will always need to make sure your website is sending search engines the right signals to get found.

How much do SEO freelancers make 2022?

As of December 28, 2022, the average annual salary for an SEO Freelancer in the United States is $63,649 annually. In case you need a simple salary calculator, which turns out to be around $30.60 per hour. That’s the equivalent of $1,224/week or $5,304/month.

How much can you make as a freelance SEO?

How Much Does a Freelance SEO Earn? As of November 27, 2022, the average annual salary for a freelance SEO in the US is $63,566 annually. In case you need a simple salary calculator, which turns out to be around $30.56 per hour. That’s the equivalent of $1,222/week or $5,297/month.

Can you make good money in SEO?

So how much can you earn doing SEO? As of September 2021, most SEO experts can earn between $113,518 and $131,590. Salaries depend on many factors including education, certifications, work experience, and additional skills.

How much can an SEO company make?

So how much can you earn doing SEO? As of September 2021, most SEO experts can earn between $113,518 and $131,590.

Is SEO profitable in 2022?

Yes, SEO is worth it: in 2022, in the future, in the past and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you will always need to make sure your website is sending search engines the right signals to get found.

Is SEO business profitable?

Yup! SEO businesses are profitable. Search engines are constantly evolving. So are your customers’ activities.

What makes good SEO content?

In an effective content SEO strategy, your keyword strategy and the way you structure your site work together. In a proper keyword strategy, you will have thought about common and competitive keywords as well as longer niche search terms. You should create a similar dichotomy in your site structure.

What are the 5 important concepts of SEO? Some of the key things to focus on include:

• The mobile experience.
• Image compression.
• Information page content.
• Site speed and technical structure.

What are the 3 pillars of SEO?

The three pillars of SEO: authority, relevance and experience.

What is the three pillars of SEO?

Instead, SEO is underpinned by three different pillars: discovery, relevance, and authority. Make sure your website keeps these three future SEO concepts in mind and you will have a content marketing strategy that will boost your ranking on search engine results pages (SERPs).

What are the 3 core must haves of basic SEO?

To do SEO you really only need 3 things to get started: a website, your brain and data. Hopefully you already have the first two, so let’s make sure we have the correct data. Data is everywhere in SEO, from visitor analytics to keyword research and especially link building.

What is the golden rule of SEO?

The “golden rule” of SEO is: understand the needs of your customers and create an SEO experience that meets those needs: from the search results list, to the first impression the visitor gets when arriving on the page, to the possibility for the visitor to quickly and easily find the content they are looking for.

What are the 3 pillars of SEO? The three pillars of SEO: authority, relevance and experience.

What is SEO rule?

Search engine optimization (SEO) is the process of making a site and its content highly relevant to search engines and users. If successful, it helps a site rank for relevant words and phrases.

What is the golden rule of SEO?

The “golden rule” of SEO is: understand the needs of customers and create an SEO experience that meets those needs: from the search results list, to the first impression the visitor gets when arriving on the page, to the ability of the visitor to quickly and easily find the content he is looking for.

What is SEO in simple words?

Search Engine Optimization is the science of improving a website to increase its visibility when people search for your products or services. The higher the visibility a website has on search engines, the more likely the brand is to win business.

What is the ultimate goal of SEO?

The main goal of SEO is to improve the visibility of a website in search engine results pages (SERPs). This can be done by improving the ranking of the website for certain keywords or phrases or by increasing the number of visitors to the website.

What is the ultimate goal of SEO? The SEO process aims to increase a company’s organic search results by driving organic search traffic to the site. This allows data marketers to distinguish between traffic coming to a website from other channels, such as paid search, social media, referrals and direct traffic, and organic search traffic.

What makes a great SEO agency?

A good SEO company will be able to demonstrate their expertise with a strong online presence. This includes: Positive reviews on Google My Business, Yelp and social media platforms like Facebook. Case studies that clearly outline the work they have done and the results they have achieved.

What does an SEO agency do? An SEO agency will identify opportunities to acquire links from relevant industry sites, quality directories and various other sources. The idea is to generate traffic from these sources by ensuring that the link points to something that provides value to the reader.

How much does SEO cost per month for small business?

Automated Local SEO prices generally range from $300 to $500 per month. Small scale SEO pricing packages range from $400 to $900 per month. Comprehensive local SEO services can cost upwards of $4,000 a month. Most businesses have budgets ranging from $500 a month to $10,000 a month.

How much should a small business spend on SEO? On average, small to medium businesses pay $497 a month for SEO services to a freelancer or marketing agency. Companies that pay the most for SEO services perform better, while companies that pay less than $500 for SEO services are the most unhappy. SEO is a long-term strategy that offers long-term rewards.

How much does it cost to hire SEO?

Hiring an experienced SEO freelancer or agency by the hour typically costs between $50 and $150 per hour. Of course, you can find people charging much less or more than this hourly rate. For example, this breakdown of SEO hourly rate found that 6% of SEO providers charge over $200 per hour.

How much should I budget for SEO?

At a minimum, you should be spending 5% to 10% of your revenue on SEO. But if you want to move forward faster, you typically spend more. That doesn’t mean blindly investing in SEO with the promise that more money = better results. But you need resources.

Is hiring SEO worth it?

While investing in SEO services isn’t cheap, it can be a worthwhile investment if you want to drive more traffic to your site and increase conversions. If you are interested in hiring an SEO consultant, make sure you have the budget for it.

How much should I budget for SEO?

At a minimum, you should be spending 5% to 10% of your revenue on SEO. But if you want to move forward faster, you typically spend more. That doesn’t mean blindly investing in SEO with the promise that more money = better results. But you need resources.

How much does SEO cost 2022?

How much does SEO cost? While many businesses pay between $1,500 and $5,000 a month for SEO, you could be paying as little as $100 a month or more than $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO vendor.

What is a good budget for SEO?

If you’re hiring a top-rated SEO company to run a local campaign, expect to pay $500.00 a month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some companies offer a “trial package” for a lower price, with no contract.

Is SEO worth it for small business?

Even if you choose to put money into SEO, your ROI can more than double if your marketing campaign is well orchestrated. So, the simple answer is “yes”, SEO is worth it for any small business, even those not online.

Is SEO still relevant in 2022?

The fact that SEO works great even in 2022 as a method of delivering better business results for business websites and their owners, combined with the need for ongoing research into what works, makes it still relevant as a digital marketing method, but even more as a valuable and rewarding service…

How much should a small business pay for SEO?

How much does SEO for small businesses cost? The average cost of SEO for small businesses is $750 to $2,000 per month or $5,000 to $30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.